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- All HBS Web
(686)
- News (79)
- Research (531)
- Multimedia (2)
- Faculty Publications (458)
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- August 2017
- Case
Data-driven Manufacturing: The Kutesmart System
By: Willy Shih and Nancy Hua Dai
The data-driven manufacturing system at this Chinese bespoke mens' suit manufacturer illustrates the use of information technology to support mass customization in a largely manual production environment. It contrasts sharply with some of the Industrie 4.0... View Details
Keywords: Manufacturing; Garment Manufacturing; Mass Customization; Data-driven Management; Data-driven Manufacturing; Operations; Production; Product; Customization and Personalization; Apparel and Accessories Industry; Apparel and Accessories Industry; China
Shih, Willy, and Nancy Hua Dai. "Data-driven Manufacturing: The Kutesmart System." Harvard Business School Case 618-005, August 2017.
- September 2017
- Case
Give Us a 'C'! Killing Knock-offs with Copyright?
By: Lena G. Goldberg
Varsity Brands, the leading manufacturer of cheerleading uniforms in the United States, obtained copyright protection for certain designs of stripes, chevrons, color blocks and lines on cheerleading uniforms. Star Athletica, a newcomer in the field, used those designs... View Details
Keywords: Intellectual Property; Law; Lawsuits and Litigation; Design; Apparel and Accessories Industry; Apparel and Accessories Industry
Goldberg, Lena G. "Give Us a 'C'! Killing Knock-offs with Copyright?" Harvard Business School Case 318-046, September 2017.
- September 2014 (Revised July 2018)
- Case
adidas Group: IT Multi-Sourcing
By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill
This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas... View Details
Keywords: IT Strategy; Outsourcing; Organizational Structure; Information Technology; Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Germany
Applegate, Lynda M., Martin Wiener, Carol Saunders, and Grandon Gill. "adidas Group: IT Multi-Sourcing." Harvard Business School Case 815-002, September 2014. (Revised July 2018.)
- March 2014
- Teaching Note
Transforming Tommy Hilfiger (A) and (B)
By: Raffaella Sadun
Teaching Note for "Transforming Tommy Hilfiger (A)" and "Transforming Tommy Hilfiger (B)" View Details
- April 2009
- Case
Supply Chain Optimization at Hugo Boss (A)
By: Ananth Raman, Nicole DeHoratius and Zahra Kanji
We evaluate the impact of a supply chain pilot implemented at Hugo Boss. This pilot entailed altering the way in which Hugo Boss orders from its suppliers. We explore the challenge of assessing the impact of supply chain change, the link between operational performance... View Details
Keywords: Order Taking and Fulfillment; Logistics; Supply Chain Management; Performance Evaluation; Sales; Apparel and Accessories Industry; Apparel and Accessories Industry; Europe
Raman, Ananth, Nicole DeHoratius, and Zahra Kanji. "Supply Chain Optimization at Hugo Boss (A)." Harvard Business School Case 609-029, April 2009.
- January 2009 (Revised February 2010)
- Case
Gucci Group in 2009
By: David B. Yoffie and Renee Kim
The Gucci Group had transformed itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times... View Details
Keywords: Financial Crisis; Brands and Branding; Organizational Change and Adaptation; Luxury; Corporate Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry
Yoffie, David B., and Renee Kim. "Gucci Group in 2009." Harvard Business School Case 709-459, January 2009. (Revised February 2010.)
- October 2006 (Revised February 2009)
- Teaching Note
Spyder Active Sports - 2004 (TN)
By: Belen Villalonga and Dwight B. Crane
Teaching Note to (206-027). View Details
- February 2001 (Revised April 2001)
- Case
Warnaco Group, Inc. (B)
By: David F. Hawkins
Supplements the (A) case. View Details
Keywords: Financial Statements; Financial Reporting; Restructuring; Apparel and Accessories Industry; Apparel and Accessories Industry
Hawkins, David F. "Warnaco Group, Inc. (B)." Harvard Business School Case 101-069, February 2001. (Revised April 2001.)
- July 1995
- Teaching Note
Sport Obermeyer, Ltd. TN
By: Janice H. Hammond and Ananth Raman
Teaching Note for (9-695-022). View Details
Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Hong Kong
Hammond, Janice H., and Ananth Raman. "Sport Obermeyer, Ltd. TN." Harvard Business School Teaching Note 696-012, July 1995.
- October 1981
- Case
Career Women's Clothing Store
By: Hirotaka Takeuchi
Takeuchi, Hirotaka. "Career Women's Clothing Store." Harvard Business School Case 582-035, October 1981.
- January 1989
- Case
Benetton S.p.A.
Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details
Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Apparel and Accessories Industry; Apparel and Accessories Industry
Stevenson, Howard H. "Benetton S.p.A." Harvard Business School Case 389-074, January 1989.
- October 1984
- Case
NIKE (E1): The Announcement
Details changes in the senior management roster at Nike, focusing on the appointment of Robert Woodell as the company's new president. View Details
Keywords: Management Succession; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry
Christensen, C. Roland. "NIKE (E1): The Announcement." Harvard Business School Case 385-034, October 1984.
- October 1984 (Revised March 1999)
- Case
NIKE (B)
Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to... View Details
Keywords: Values and Beliefs; Management Practices and Processes; Organizational Culture; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry
Christensen, C. Roland, and David C Rikert. "NIKE (B)." Harvard Business School Case 385-027, October 1984. (Revised March 1999.)
- September 2020 (Revised June 2023)
- Supplement
Spreadsheet Supplement to Artea Teaching Note
By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
- September 2020 (Revised July 2022)
- Exercise
Artea (D): Discrimination through Algorithmic Bias in Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
- March 2016
- Case
IC Group A/S
By: John R. Wells and Gabriel Ellsworth
IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details
Keywords: IC Group; IC Companys; Carli Gry; InWear; Mads Ryder; Niels Martinsen; Premium Fashion; Fast Fashion; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Profit; Revenue; Multinational Firms and Management; Business History; Business or Company Management; Acquisition; Growth and Development Strategy; Brands and Branding; Distribution Channels; Organizational Design; Organizational Structure; Problems and Challenges; Strategy; Product Positioning; Competition; Competitive Strategy; Corporate Strategy; Vertical Integration; Segmentation; Web Sites; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Scandinavia; Denmark; Sweden; Norway
Wells, John R., and Gabriel Ellsworth. "IC Group A/S." Harvard Business School Case 716-446, March 2016.
- May 2013 (Revised March 2014)
- Case
Gap, Inc., 2012
By: John R. Wells and Galen Danskin
Between 2000 and 2012, Gap, Inc. (Gap) ceded its world leadership position in specialty fashion retailing to Inditex of Spain and H&M of Sweden. These two companies, each less than a quarter of Gap's size in 2000, were now setting the pace in the global mass fashion... View Details
Keywords: Strategic Change; Fashion; Multinational; Brands; Competition; Multinational Firms and Management; Performance Improvement; Strategy; Brands and Branding; Change Management; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Sweden; Spain; United States
Wells, John R., and Galen Danskin. "Gap, Inc., 2012." Harvard Business School Case 713-511, May 2013. (Revised March 2014.)
- September 2020 (Revised July 2022)
- Exercise
Artea (B): Including Customer-Level Demographic Data
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-Level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
- May 2013 (Revised March 2014)
- Case
Benetton Group S.p.A., 2000
By: John R. Wells and Galen Danskin
In 2000, Benetton was one of the leading mass fashion competitors in the world with approximately $1.9 billion in sales across 5,500 stores in 120 countries. But the company's fortunes seemed to be on the wane. Operating profits had fallen 9% from the prior year to... View Details
Keywords: Fashion; Strategic Change; Strategic Management; Globalized Firms and Management; Marketing Strategy; Competitive Advantage; Performance Consistency; Management Teams; Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Italy
Wells, John R., and Galen Danskin. "Benetton Group S.p.A., 2000." Harvard Business School Case 713-510, May 2013. (Revised March 2014.)
- November 2002 (Revised December 2002)
- Case
Calvin Klein, Inc. v. Warnaco Group, Inc.
On May 30, 2000, Calvin Klein, Inc. (CKI) filed suit against Warnaco Group, Inc. and Linda Wachner, its CEO, for breaching its jeanswear licensing and distribution contract and, in so doing, diluting the equity of its brand. On June 26, 2000, Warnaco countered with its... View Details
Keywords: Lawsuits and Litigation; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
Fournier, Susan M., and Jessica Boer. "Calvin Klein, Inc. v. Warnaco Group, Inc." Harvard Business School Case 503-011, November 2002. (Revised December 2002.)