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Show Results For
- All HBS Web
(680)
- News (79)
- Research (533)
- Multimedia (2)
- Faculty Publications (459)
Robert T. B. Stevens
In response to the changing nature of the textile industry and to the growing inefficiencies in the company, Stevens merged the manufacturing and selling sides of the business and took the new entity public to raise much needed funds. The new structural change was... View Details
Keywords: Fabric & Apparel
William Rosenthal
After discovering a need for the product in their dress making business, William and Ida Rosenthal created the “first modern uplift brassiere” in 1923. After the success of that item, business was expanded into lingerie, swimwear and other products, growing Maidenform... View Details
Keywords: Fabric & Apparel
Walter A. Haas, Jr.
Walter A. Haas Jr. was responsible for Levi’s concentration on blue jeans production. He targeted the marketing strategy to teenagers and as blue jeans became the symbol of nonconformity, Levi’s rapidly multiplied its sales and net profit. In 1970, Haas took the... View Details
Keywords: Fabric & Apparel
Paul Fireman
By successfully tapping the market for women’s “fashionable” athletic shoes during the nation’s aerobics craze, Fireman took Reebok from $13 million in sales in 1983 to $1.4 billion in sales just five years later. In 1986, Reebok overtook Nike as the top-selling maker... View Details
Keywords: Fabric & Apparel
Elisabeth Claiborne
Founded in 1976, Liz Claiborne joined the Fortune 500 list of the largest industrial companies only a decade later, one of the youngest companies ever to achieve this mark. In 1987, Liz Claiborne had sales in excess of $1 billion. All this success was a result of... View Details
Keywords: Fabric & Apparel
Charles A. Cannon
Cannon pioneered a number of industry advances in cloth towel manufacturing including national consumer advertising, the Cannon trademark sewn into each towel, pastel colors, the wrapping of products in clear plastic, style shows, and matching towel ensembles. Cannon... View Details
Keywords: Fabric & Apparel
- 01 Dec 2010
- News
A Smooth Stretch
HANNA: A yoga business and foundation. Photo courtesy Zobha A dedicated runner until motherhood stood everything on its head, Jamie Hanna (MBA ’98) told Chicago’s examiner.com (September 20, 2010) that by the time she had her second child, “Running didn’t feel good to... View Details
- December 1990
- Teaching Note
Beauregard Textile Co., Teaching Note
By: Francis Aguilar
Teaching Note for (9-191-058). View Details
Keywords: Apparel and Accessories Industry
- 2009
- Case
Mercury Athletic Footwear, Inc.: Valuing the Opportunity: Brief Case No. 4050.
By: Timothy A. Luehrman and Joel L. Heilprin
In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. John Liedtke, the head of business... View Details
- July 2004 (Revised March 2006)
- Teaching Note
Vans: Skating on Air (TN)
By: Youngme E. Moon
Teaching Note to (9-502-077). View Details
Keywords: Apparel and Accessories Industry
- April 2001
- Supplement
Gucci Group N.V. (B)
By: David B. Yoffie and Mary Kwak
Supplements the (A) case. View Details
Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (B)." Harvard Business School Supplement 701-089, April 2001.
- October 1995 (Revised March 1996)
- Case
Executive Shirt Company, Inc.
By: Janice H. Hammond and Sylvie Ryckebusch
The Executive Shirt Co. is contemplating a move into custom-made shirts. The company's general manager has charged two of his managers to come up with plans for incorporating production of custom shirts into the existing manufacturing process. View Details
Keywords: Change Management; Production; Strategic Planning; Expansion; Apparel and Accessories Industry; United States
Hammond, Janice H., and Sylvie Ryckebusch. "Executive Shirt Company, Inc." Harvard Business School Case 696-071, October 1995. (Revised March 1996.)
- September 1984 (Revised February 1989)
- Case
Benetton (A)
By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe
Heskett, James L. "Benetton (A)." Harvard Business School Case 685-014, September 1984. (Revised February 1989.)
- January 1980 (Revised April 1994)
- Case
New Balance Athletic Shoes
By: Kim B. Clark
Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to... View Details
Keywords: Factories, Labs, and Plants; Forecasting and Prediction; Financial Strategy; Information; Growth Management; Organizational Design; Performance Capacity; Risk and Uncertainty; Apparel and Accessories Industry; Republic of Ireland
Clark, Kim B. "New Balance Athletic Shoes." Harvard Business School Case 680-110, January 1980. (Revised April 1994.)
- April 1996
- Case
J.C. Penney
By: Walter J. Salmon and Jeanne Blasberg
Keywords: Apparel and Accessories Industry
Salmon, Walter J., and Jeanne Blasberg. "J.C. Penney." Harvard Business School Case 596-102, April 1996.
- April 1989 (Revised November 1993)
- Case
Georgetown Leather Design
By: Walter J. Salmon
Keywords: Apparel and Accessories Industry
Salmon, Walter J. "Georgetown Leather Design." Harvard Business School Case 589-111, April 1989. (Revised November 1993.)
- August 1984 (Revised January 1989)
- Teaching Note
Hart Schaffner & Marx: The Market for Separately Ticketed Suits, Teaching Note
Teaching Note for (9-582-134). View Details
Keywords: Apparel and Accessories Industry
- March 1984 (Revised August 1990)
- Case
Petite Playthings, Inc.--1984 (A)
Provides background information for the (B) case, in which a young sales person is asked for a bribe by an experienced children's wear buyer. View Details
Shapiro, Benson P. "Petite Playthings, Inc.--1984 (A)." Harvard Business School Case 584-080, March 1984. (Revised August 1990.)
- April 1982 (Revised June 1993)
- Case
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details
Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry
Tedlow, Richard S. "Hart Schaffner & Marx: The Market for Separately Ticketed Suits." Harvard Business School Case 582-134, April 1982. (Revised June 1993.)
- December 1988 (Revised March 1990)
- Case
Karen Vincent and Zodiac Corp.
Keywords: Family Business; Production; Management; Performance Improvement; Apparel and Accessories Industry
Stevenson, Howard H. "Karen Vincent and Zodiac Corp." Harvard Business School Case 389-078, December 1988. (Revised March 1990.)