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26 Oct 2016
Blog Post

From Product Development to Business School

to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product... View Details

February 2005 (Revised November 2016)
Background Note

Forecasting the Adoption of a New Product

By: Elie Ofek

Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite... View Details

Keywords: Forecasting and Prediction; Innovation and Invention; Marketing; Demand and Consumers; Mathematical Methods; Competition

28 Nov 2007
Research & Ideas

B2B Branding: Does it Work?

ingredient brand. It makes zero sales to end consumers, yet Intel built a consumer demand pull for its chips that required every PC manufacturer to incorporate them and to advertise Intel Inside on their... View Details

Keywords: by John Quelch; Consumer Products

November 2006 (Revised March 2007)
Case

Lifan Group - Automobile Production in China

By: Felix Oberholzer-Gee, Tarun Khanna and Elizabeth Raabe

Lifan Group, one of China's premier motorcycle companies, considers entering automobile production. The company plans to assemble a midsize sedan, hoping it will be able to sell this car to affluent families in China and to export it. Domestic demand for cars is... View Details

Keywords: Product Development; Decision Making; Demand and Consumers; Price; Auto Industry; Manufacturing Industry; China

07 Nov 2013
News

Manufacturing may be on its way back

August 1994 (Revised May 1997)
Case

Olympus Optical Company, Ltd. (A): Cost Management for Short Life Cycle Products

Explores Olympus Optical's strategic response to major losses in its camera business. Key to Olympus's recovery were its extensive product planning process, a quality improvement program, and an aggressive cost-reduction program. In particular, the case details... View Details

Keywords: Cost Management; Product Design; Business Strategy; Product Development; Consumer Products Industry

06 Jun 2023
Blog Post

Van den Ende Rozen: Greenhouse Rose Production

acre) greenhouse. Currently in its fourth generation, the company is run by three Van den Ende brothers: Sam, Tim and Bob. They gave us a quick overview of the greenhouse and the processing hall with an automated View Details

27 Jul 2020
Book

Reflection: The Pause That Brings Peace and Productivity

Many of us feel time-pressured, tethered to our smartphones so we can stay on top of work and home responsibilities. It can be tough to step off the daily merry-go-round, put our phones, laptops, and to-do lists aside, and find decent... View Details

Keywords: by Dina Gerdeman

June 2025
Case

Larry Culp at General Electric: Rebuilding an American Icon

By: Nitin Nohria, Kayti Stanley, Ashka Stephen and Drew Goydan

As he takes over as CEO of the iconic industrial giant General Electric, Larry Culp faces a range of urgent issues as the company is delisted from the DJIA and is seen by many as heading towards bankruptcy. Culp steers GE through a series of carefully thought-out moves... View Details

Keywords: Leadership; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; North America; Europe

November 1986 (Revised October 1995)
Case

Suzanne de Passe at Motown Productions (A)

By: Linda A. Hill

Illustrates: 1) the impact of a manager's leadership style on corporate culture, direction, and performance; 2) the concept of fit between leadership style and the requirements of situations in which managers find themselves; and 3) the need for managers to adapt their... View Details

Keywords: Management Style; Race; Organizational Culture; Leadership Style; Gender; Management Teams; Change Management; Situation or Environment; Creativity; Relationships; Music Industry; Entertainment and Recreation Industry

Find at Harvard

September 2016
Background Note

A Brief History of African American Leaders in Unions and the Labor Movement

By: Steven Rogers and Mercer Cook

This historically focused background note highlights the role of African American Labor Leaders in both the Labor Movement and the Civil Rights Movement. In doing so, it attempts to both highlight these noteworthy individuals and demonstrate the innate connection... View Details

Keywords: Wages; Working Conditions; Political History; Social History; Economic History; Business History; Fairness; Moral Sensibility; Labor And Management Relations; Social Issues; Culture; Equality And Inequality; Rights; Leading Change; Race; Civil Society or Community; Labor Unions

23 Jan 2011
News

Air Products ruling will set takeover benchmark

January 2008 (Revised September 2009)
Case

Financing American Housing Construction in the Aftermath of War

By: David Moss and Cole Bolton

At the start of WWI, the United States faced a significant housing shortage. Public officials feared the spread of disease—and even communism—in the nation's cramped urban centers where vacancy rates held near zero and families often "doubled up" in single-housing... View Details

Keywords: Central Banking; Bonds; Mortgages; Government Legislation; Business History; Housing; Banking Industry; United States