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Show Results For
- All HBS Web
(611)
- People (1)
- News (153)
- Research (402)
- Events (2)
- Multimedia (10)
- Faculty Publications (257)
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
on financial controls, not on risks to consumers and brand reputations. That's not good enough" Even marketers who pay special attention to safety are reluctant to tout their superiority. You never see comparison advertising from an View Details
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
- 08 Jun 2016
- Blog Post
Meet The Aerospace and Aviation Club
professional insights, personal stories, and advice for students considering entering these fields. During the 2015-2016 academic year, we hosted NASA astronaut Terry Virts, Turkish Airlines CEO Temel Kotil, former Boeing Chairman Jim... View Details
Keywords: Manufacturing
- 21 Oct 2002
- Research & Ideas
The Parable of the Bungled Baggage And the Unhappy Customer
in favor of your best customers? Can you use that information? You're not bothered by that? She was trained to handle this service. She was pumped because she had degrees of freedom. She could have rented a limo, written a ticket for another View Details
Keywords: by W. Earl Sasser
- 30 Oct 2006
- First Look
First Look: October 31, 2006
accounting, improve price and volatility discovery, and expand international risk intermediation activities. Download working paper: http://www.hbs.edu/research/pdf/07-026.pdf Cases & Course MaterialsC. R. Smith and the Birth of American View Details
Keywords: Sean Silverthorne
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
JetBlue today is considered one of the top airlines in the world, and its customer ratings are as high as its airplanes. But not that long ago JetBlue was a prime business school example of a nightmare scenario displacing 130,000... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
aftermarket. Think cars with Michelin tires, Dolby stereo systems and Champion spark plugs. Today, the most impressive—and unlikely—ingredient brand promises to be the Boeing 787. On July 8, 2007, Boeing unveiled the 787 to the public. Over 650 orders have already been... View Details
- 09 Jan 2013
- Sharpening Your Skills
Sharpening Your Skills: Understanding Customers
Crisis It was the Valentine's Day from hell for JetBlue employees and more than 130,000 customers. Under bad weather, JetBlue fliers were trapped on the runway at JFK for hours, many ultimately delayed by days. How did the airline make it... View Details
Keywords: Re: Multiple Faculty
- 01 Apr 2000
- News
The World at a Click
services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and... View Details
Keywords: Margie Kelly
- 10 Jul 2000
- Research & Ideas
Privatization and the New European Economy
From France to Italy, Germany to Denmark, chances are good that if you pick a country in Europe, you can match it with its state-owned airline. But as Europe unites, barriers come down, and competition heats up, cross-border mergers have become fair game for View Details
- 01 Oct 2002
- News
All Aboard
no-nonsense manager.” “When I get called, it's generally because there's an operational or financial problem, and people have decided it's time to cease talking about it and do something,” he told the Associated Press (June 19, 2002). View Details
- Profile
Josh Solera
his eye on Texas. His summer internship will be with McKinsey in Houston. “So will my family,” Josh says. In May of 2011, just after graduation, he’ll marry Texas native Jessica Schreiber, who is currently pursuing her own MBA at Wharton. In his EC year, Josh hopes to... View Details
Elmer A. Sperry
A prolific inventor, Sperry was instrumental in creating technological advances in navigation. He invented gyroscopic compasses and stabilizers that became fundamental components for both ships and airplanes. His inventions were adopted by the United States Navy and... View Details
Keywords: Fabricated Goods
- 23 Jul 2016
- News
The Art of Persuasion
When Radhika Piramal (MBA 2006) returned to India in 2009, she noted two developing trends with direct implications for VIP Industries, her family’s luggage and bag business. First, air traffic was increasing rapidly with the introduction of new View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
and brand-building can boost stock prices by raising customer and investor expectations. But the penalties for not delivering on marketing promises are fast becoming as significant as not meeting quarterly earnings targets. Boeing had banked over 700 orders from... View Details
Donald W. Nyrop
After a distinguished career in law, which led him to the top positions at both the Civil Aeronautics Board and the Federal Aviation Administration, Nyrop joined the ailing Northwest Airlines with hopes of turning it around. Instituting... View Details
Keywords: Transportation
Robert L. Crandall
Crandall is credited with several innovations in the airline industry including introducing the original “Super Saver” fares, launching the first frequent flyer program, and developing the first yield management system for maximizing... View Details
Keywords: Transportation
- 24 Apr 2014
- News
Building bridges between Asia and the US
Ravi Chidambaram (MBA 1978) talks about helping launch an oil industry coalition to provide low-cost fuel to the airline industry, and his work with the Asia Society, bringing industry and cultural programs to the US. (Published April... View Details
William E. Boeing
Boeing was a pioneer of commercial aviation. Boeing organized United Airlines outfitting it with 25 specially designed, heavy-duty planes. Boeing also designed and constructed a fleet of bi-planes, B-40s, to be used in the mail service.... View Details
Keywords: Automotive & Aerospace
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
Summing Up: Which Schools Will Produce the Next Generation of Transformative Leaders? This month’s column featured two leaders who were able to build organizations that literally transformed the mutual fund and airline industries. In the... View Details