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Publications

Publications

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  • All HBS Web  (616)
    • People  (1)
    • News  (153)
    • Research  (405)
    • Events  (2)
    • Multimedia  (10)
  • Faculty Publications  (260)

Show Results For

  • All HBS Web  (616)
    • People  (1)
    • News  (153)
    • Research  (405)
    • Events  (2)
    • Multimedia  (10)
  • Faculty Publications  (260)
← Page 21 of 616 Results →
  • 07 Nov 2007
  • Op-Ed

How Marketing Hype Hurt Boeing and Apple

and brand-building can boost stock prices by raising customer and investor expectations. But the penalties for not delivering on marketing promises are fast becoming as significant as not meeting quarterly earnings targets. Boeing had banked over 700 orders from... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 08 Jun 2016
  • Blog Post

Meet The Aerospace and Aviation Club

professional insights, personal stories, and advice for students considering entering these fields. During the 2015-2016 academic year, we hosted NASA astronaut Terry Virts, Turkish Airlines CEO Temel Kotil, former Boeing Chairman Jim... View Details
Keywords: Manufacturing
  • 01 Mar 2025
  • News

Agenda: Frank Lorenzo (MBA 1963)

In the early 1970s, Frank Lorenzo (MBA 1963) was CEO of Texas International Airlines, a struggling regional operation. There were whispers of change coming for the airline industry as Washington considered the pros and cons of ending... View Details
Keywords: April White
  • 21 Oct 2002
  • Research & Ideas

The Parable of the Bungled Baggage And the Unhappy Customer

in favor of your best customers? Can you use that information? You're not bothered by that? She was trained to handle this service. She was pumped because she had degrees of freedom. She could have rented a limo, written a ticket for another View Details
Keywords: by W. Earl Sasser

    John W. Marriott

    Marriott built the fastest growing, most diversified and most profitable lodging company in the United States. By 1964, it had approximately $85 million in annual sales with 122 units in 14 states. Its business lines included 73 restaurants and cafeterias, 14 fast-food... View Details
    Keywords: Restaurants & Lodging
    • 01 Jun 1997
    • News

    A Better Way to Go on Strike

    W hen President Clinton imposed a cooling-down period in the American Airlines pilots' strike, he recognized that a strike would impose huge costs on those not involved in the labor dispute - from travelers and airfreight shippers to... View Details
    Keywords: David Lax and Professor James K. Sebenius
    • 03 Oct 2005
    • What Do You Think?

    What’s the Future of Globally Organized Labor?

    What do you think? Original Article Two contrasting news stories caught my eye over the past couple of months. The first involved the strike, at least initially unsuccessful, by the mechanics' union at Northwest Airlines in an attempt to... View Details
    Keywords: by James Heskett
    • 10 Oct 2007
    • Research & Ideas

    “Blank” Inside: Branding Ingredients

    aftermarket. Think cars with Michelin tires, Dolby stereo systems and Champion spark plugs. Today, the most impressive—and unlikely—ingredient brand promises to be the Boeing 787. On July 8, 2007, Boeing unveiled the 787 to the public. Over 650 orders have already been... View Details
    Keywords: by John Quelch; Aerospace; Consumer Products
    • 10 Jul 2000
    • Research & Ideas

    Privatization and the New European Economy

    From France to Italy, Germany to Denmark, chances are good that if you pick a country in Europe, you can match it with its state-owned airline. But as Europe unites, barriers come down, and competition heats up, cross-border mergers have become fair game for View Details
    Keywords: by James E. Aisner; Air Transportation; Transportation
    • 01 Apr 2000
    • News

    The World at a Click

    services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and... View Details
    Keywords: Margie Kelly

      Elmer A. Sperry

      A prolific inventor, Sperry was instrumental in creating technological advances in navigation. He invented gyroscopic compasses and stabilizers that became fundamental components for both ships and airplanes. His inventions were adopted by the United States Navy and... View Details
      Keywords: Fabricated Goods
      • 08 May 2006
      • Research & Ideas

      The Cost of Cutting in Line

      standing in line at the airport, it occurred to me that waiting lines appeared to be another example for a missing-markets problem. Why do I have to wait at airports? Why don't the airlines offer a service that would allow me to pay $20... View Details
      Keywords: by Sean Silverthorne

        Donald W. Nyrop

        After a distinguished career in law, which led him to the top positions at both the Civil Aeronautics Board and the Federal Aviation Administration, Nyrop joined the ailing Northwest Airlines with hopes of turning it around. Instituting... View Details
        Keywords: Transportation

          Robert L. Crandall

          Crandall is credited with several innovations in the airline industry including introducing the original “Super Saver” fares, launching the first frequent flyer program, and developing the first yield management system for maximizing... View Details
          Keywords: Transportation
          • 11 May 2015
          • Research & Ideas

          A Road Map to Fix America’s Transportation Infrastructure

          Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
          Keywords: by Dina Gerdeman; Transportation

            William E. Boeing

            Boeing was a pioneer of commercial aviation. Boeing organized United Airlines outfitting it with 25 specially designed, heavy-duty planes. Boeing also designed and constructed a fleet of bi-planes, B-40s, to be used in the mail service.... View Details
            Keywords: Automotive & Aerospace
            • 23 Jul 2016
            • News

            The Art of Persuasion

            When Radhika Piramal (MBA 2006) returned to India in 2009, she noted two developing trends with direct implications for VIP Industries, her family’s luggage and bag business. First, air traffic was increasing rapidly with the introduction of new View Details
            • 01 Sep 2014
            • News

            HBS Faculty Explore Ideas Around the World

            responsibility shared by so many business leaders in countries with great income disparities. Learn more at www.hbs.edu/businesshistory/emerging-markets Global Case Writing Shaped by Faculty Interests Assistant Professor Doug Chung’s interest in the View Details
            Keywords: faculty research
            • 30 Oct 2006
            • First Look

            First Look: October 31, 2006

            accounting, improve price and volatility discovery, and expand international risk intermediation activities. Download working paper: http://www.hbs.edu/research/pdf/07-026.pdf   Cases & Course MaterialsC. R. Smith and the Birth of American View Details
            Keywords: Sean Silverthorne
            • Career Coach

            Jan Pianca

            MBA Admissions. Before joining HBS, Jan worked as a Marketing and Communication Manager for Austrian Airlines in Milan. As a career coach to alumni and students, Jan welcomes the opportunity to assist individuals with their job search,... View Details
            Keywords: Auto/Transportation/Logistics; Consumer Products; Education; Emerging Markets; Energy; Clean Technology; Energy; Oil & Gas; Energy; Entertainment / Media; Entrepreneurship; Fintech; Financial Services (All); Impact Investing; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Health Care; Hospitality; Manufacturing; Real Estate; Technology
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