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- Faculty Publications (260)
Show Results For
- All HBS Web
(616)
- People (1)
- News (153)
- Research (405)
- Events (2)
- Multimedia (10)
- Faculty Publications (260)
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
and brand-building can boost stock prices by raising customer and investor expectations. But the penalties for not delivering on marketing promises are fast becoming as significant as not meeting quarterly earnings targets. Boeing had banked over 700 orders from... View Details
- Feb 2014
- Case
Flying High, Landing Low: Strengths and Challenges for U.S. Air Transportation
areas. It becomes clear that individual airlines have often been managed back to health and focus on innovation, but the overall system itself and its governmental connections need attention, including the desire for NextGen air traffic... View Details
Herbert D. Kelleher
737s in order to reduce pilot training and maintenance cost. The airline is known for its participative corporate culture and a strike-free, unbroken record of consistent profit. View Details
Keywords: Transportation
John W. Marriott
Marriott built the fastest growing, most diversified and most profitable lodging company in the United States. By 1964, it had approximately $85 million in annual sales with 122 units in 14 states. Its business lines included 73 restaurants and cafeterias, 14 fast-food... View Details
Keywords: Restaurants & Lodging
- 01 Mar 2025
- News
Agenda: Frank Lorenzo (MBA 1963)
In the early 1970s, Frank Lorenzo (MBA 1963) was CEO of Texas International Airlines, a struggling regional operation. There were whispers of change coming for the airline industry as Washington considered the pros and cons of ending regulation. “If there was a list of... View Details
Keywords: April White
Robert F. Six
Six transformed Continental Airlines from a one-route “puddle-jumper” into one of the world’s major airlines. He is credited with dramatically expanding air travel by being one of the first executives to introduce low and discounted... View Details
Keywords: Transportation
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
behavior. The leading causes of passenger disruptions on airplane flights. (Source: Research Report: Physical and Situational Inequality on Airplanes Predicts Air Rage.) Source: Micaela Brody They pored through a private database of all air rage incidents from a large... View Details
- Portrait Project
Michael Nkansah
century. Africa's economic rise has set the stage for a transportation revolution—one I intend to help shape. I will build an airline that links the remotest parts of the continent, connecting its people and markets. I learned the value... View Details
Donald C. Burr
Burr created an airline based on low cost travel and a flat organizational structure, setting People Express apart from other airlines. By giving employees stock in the company, Burr was able to dramatically impact productivity. People... View Details
Keywords: Transportation
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
aftermarket. Think cars with Michelin tires, Dolby stereo systems and Champion spark plugs. Today, the most impressive—and unlikely—ingredient brand promises to be the Boeing 787. On July 8, 2007, Boeing unveiled the 787 to the public. Over 650 orders have already been... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
on financial controls, not on risks to consumers and brand reputations. That's not good enough" Even marketers who pay special attention to safety are reluctant to tout their superiority. You never see comparison advertising from an View Details
- 08 May 2006
- Research & Ideas
The Cost of Cutting in Line
standing in line at the airport, it occurred to me that waiting lines appeared to be another example for a missing-markets problem. Why do I have to wait at airports? Why don't the airlines offer a service that would allow me to pay $20... View Details
Keywords: by Sean Silverthorne
- 01 Apr 2000
- News
The World at a Click
services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and... View Details
Keywords: Margie Kelly
- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
responsibility shared by so many business leaders in countries with great income disparities. Learn more at www.hbs.edu/businesshistory/emerging-markets Global Case Writing Shaped by Faculty Interests Assistant Professor Doug Chung’s interest in the View Details
Keywords: faculty research
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details
- 23 Jul 2016
- News
The Art of Persuasion
When Radhika Piramal (MBA 2006) returned to India in 2009, she noted two developing trends with direct implications for VIP Industries, her family’s luggage and bag business. First, air traffic was increasing rapidly with the introduction of new View Details
- 01 Apr 2001
- News
Harvard MBAs Rule?
strengths has been to furnish corporate America with executive leadership at the highest levels. Seeking perspective on this flurry of HBS alumni promotions, the magazine asked Continental Airlines president Gregory Brenneman (MBA 1988)... View Details
- 09 Jan 2013
- Sharpening Your Skills
Sharpening Your Skills: Understanding Customers
Crisis It was the Valentine's Day from hell for JetBlue employees and more than 130,000 customers. Under bad weather, JetBlue fliers were trapped on the runway at JFK for hours, many ultimately delayed by days. How did the airline make it... View Details
Keywords: Re: Multiple Faculty
- 25 Aug 2022
- News
Comfort Zone
industry, most recently as CEO of the Swiss/Chilean company Aport SA. Airlines have since abandoned all aspirations of luxury to focus on reducing operational expenses. It’s the reason we’re seeing a bumper crop of low-cost carriers,... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline catering; international event... View Details
Keywords: Sean Silverthorne