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Show Results For
- All HBS Web
(529)
- News (77)
- Research (385)
- Events (4)
- Multimedia (1)
- Faculty Publications (217)
- May 2024
- Teaching Note
The Meteoric Rise of Skims
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Influence; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand ＆ Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
- 01 Oct 2000
- News
Faculty Retirements
work includes papers on "Restructuring in the U.S. Advertising Media Industry" and "The Emerging Position of the Internet as an Advertising Medium." Silk joined the HBS faculty... View Details
- 08 Mar 2011
- First Look
First Look: March 8
Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash equilibrium that lead to... View Details
Keywords: Sean Silverthorne
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
stress, depression, and mild traumatic brain disorders. Nawabs, Nudes, Noodles: India through 50 Years of Advertising by Ambi Parameswaran (AMP 186, 2014) (Pan Macmillan India) Parameswaran examines how View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online... View Details
Keywords: Sean Silverthorne
- 01 Dec 2017
- News
3-Minute Briefing: Wei Zhang (MBA 1999)
connection we feel with animals. People thought the most we could do was 30 to 50 million yuan; eventually we did 606 million yuan in box office. Working in media was always my dream. One summer I saw an View Details
Keywords: Julia Hanna
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
then rent to marketers, who send our members online advertisements that match their stated interests and activities." So what's in it for members? ClickDough shares with them at least 50 percent of the revenues it earns from advertisers,... View Details
Keywords: Garry Emmons
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
traditional marketing and advertising activities in conjunction with the Cup, as long as they don't impinge on the rights of the sponsors. But over the years, even as FIFA goes to great lengths to keep the Cup free of unauthorized... View Details
Keywords: Garry Emmons
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
information delivered by new technologies and consumers' ability to use them effectively. Gabriel pointed out that reviews are highly subjective "so you end up not knowing what to believe The Internet and social media (don't) always... View Details
- Profile
Brian T. Bedol
For Brian Bedol, the founder and CEO of Bedrocket Media Ventures, entrepreneurship was deeply engrained from his childhood in Cleveland. Bedol’s father founded a successful small housewares manufacturing and metal stamping business and... View Details
- 12 Jul 2011
- News
Phone Fun
demographic’s attention. “TV is where we have to be,” said Braterman. The Adam & Eve advertising agency, which represents Phones 4u, recently arranged large sponsorship deals with a number of youth market shows, including ITV’s “Harry... View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
Direct employment in the US Internet ecosystem has doubled in those four years, with 1 million new jobs added to the million that already existed in 2007, according to a recent study commissioned by the Interactive Advertising Bureau,... View Details
- 01 Jun 2007
- News
KPMG for Mayor!
successful firms or nonprofits would get free advertising through the popular press, eliminating their need for private marketing while increasing their ability to win elections in other locales around the world. Citizens in mismanaged... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
options. Brand manager Margaret Foley is facing an increasingly complex media environment in which her traditional media plan, focused on television, print, and radio advertising, has become less effective... View Details
Keywords: Martha Lagace
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details
- 13 May 2014
- First Look
First Look: May 13
such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a monthly subscription fee. Within... View Details
Keywords: Sean Silverthorne
- 01 Apr 1999
- News
A Vibrant Brand
his stock-in-trade as the advertising revenues for Vibe, Spin, and Blaze, the three magazines he now oversees at Vibe/Spin Ventures. As a founding member of the Vibe team, Clinkscales has watched the magazine's circulation grow from... View Details
Keywords: Susan Young
- 07 Jun 2011
- First Look
First Look: June 7
Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social View Details
Keywords: Sean Silverthorne
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. However, what's needed in politics is not less marketing but better... View Details
Keywords: by Sean Silverthorne
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and CEO of the streaming View Details
Keywords: by Jim Aisner