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(1,301)
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- News (401)
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- Faculty Publications (240)
Show Results For
- All HBS Web
(1,301)
- People (2)
- News (401)
- Research (445)
- Events (2)
- Multimedia (31)
- Faculty Publications (240)
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 12 May 2021
- Book
The Hard Truth About Being a CEO
subordinates, just by virtue of the hierarchy of organizations,” says Fubini, who led McKinsey’s Boston office for 10 years and also co-founded a global unit within the firm that aided mergers of some of the world’s top companies. To help... View Details
Keywords: by Michael Blanding
- 01 Dec 2023
- News
Wide Horizon
There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details
Keywords: Dan Morrell; Photos by Sarah Wilson
- 08 Dec 2022
- HBS Case
The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?
factors when dealing with a fraught moral situation. Connection. “There are some things that you just can’t be associated with no matter what,” he says. Complicity. That is, how much are you aiding and abetting morally reprehensible acts?... View Details
- Web
Japan - Global
welcomed over 100 attendees, offering them the unique opportunity to gain insights directly from a panel of local alumni. The panelists shared their experiences about the transformative MBA program, life at HBS, and the financial aid... View Details
- Web
The Canton Trade and The Hong Merchants System - A Chronicle of the China Trade
Bostonians owed [Houqua] at least as much. Not only did he aid every family representative who came to China, he continued to favor some long after they returned home,” Jacques Downs notes. 12 These familiar connections benefitted... View Details
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
wellbeing, economic inequality, and the need for social justice. In addition, the band partnered with UNICEF, donated $1 million to Black Lives Matter, and aided COVID-19 relief efforts. Build a content ecosystem. In addition to its... View Details
- 02 Sep 2020
- Blog Post
My MBAid Story: Christine Keung (MBA 2020)
Christine Keung (MBA 2020) shares how scholarships enabled her to explore, grow, and earn an education that far exceeded her childhood imagination—taking her from Wellesley College to the US Department of State as a Fulbright Scholar to Silicon Valley to HBS. Keung... View Details
- 25 Jan 2021
- Book
In a Nutshell, Why American Capitalism Succeeded
How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details
- 29 Sep 2014
- Research & Ideas
Why Do Outlet Stores Exist?
consumers than it did about the companies. "Companies must know something about the way we behave that causes them to adopt these retailing strategies," he says. "I look at retailing as a way to study consumer behavior outside the lab." Ngwe's... View Details
- Web
Loan Assistance | Social Enterprise | Harvard Business School
Financial Aid Office and the Social Enterprise Initiative. All determinations made by the School and the Selection Committee are final. The School and the Selection Committee reserve the right to restructure or discontinue the Program as... View Details
- 22 Dec 2022
- Blog Post
TOP 10 MBA VOICES BLOGS OF 2022
It's been quite a year for HBS students, and as 2022 comes to a close we wanted to share some of the highlights from the MBA Voices Blog. ANSWERS TO YOUR TOP QUESTIONS ABOUT FINANCIAL AID AT HBS At HBS, we are committed to ensuring that... View Details
- 16 Dec 2020
- Blog Post
My HBS Student Loan Story: Ina Foalea (MBA 2018)
the financial challenges I had faced throughout my life. What was your approach to paying for HBS? I applied for need-based financial aid and received a significant amount. I decided not use my savings because it was my first experience... View Details
- 12 PM – 1 PM EDT, 22 Sep 2023
- Webinars: Career
Tech in the Job Search: ChatGPT for Job-Seekers
Join CPD and a former LinkedIn insider for an enlightening webinar and learn to harness the potential of AI tools like ChatGPT to revolutionize your job search experience. View Details
- Web
Policies, Rules & Guidelines | About
enhance the safety and security of the community, reduce institutional risk, support customer service and operational efficiencies, and aid in the prevention and investigation of crime against the HBS community. View Details
- Web
HBS - Key Metrics
5% Native Hawaiian / Other Pacific Islander 0% 0% 0% 0% 0% White 50% 48% 47% 53% 57% Did Not Report / Unknown 1% 1% 1% 1% 1% All Students Enrollment 2,024 1,870 1,609 1,877 1,881 Tuition $73,440 $73,440 $73,440 $73,440 $73,440 Average Fellowship View Details
- 24 Oct 2012
- Working Paper Summaries
Diasporas and Outsourcing: Evidence from oDesk and India
Political Standards
The University of Chicago Press November 2015.
Prudent, verifiable, and timely corporate accounting is a bedrock of our modern capitalist system. In recent years, however, the rules that govern corporate accounting have been subtly changed in... View Details
- 08 Dec 2023
- News
New Leadership Role and Structure
MESSAGE FROM ANGELA CRISPI AND DEAN SRIKANT DATAR To: HBS Faculty and Staff From: Angela Crispi and Srikant Datar Re: New Leadership Role and Structure We are delighted to announce that effective January 1, 2024, Jana Kierstead will become Executive Director, MBA and... View Details
- 09 Apr 2014
- Working Paper Summaries