Publications

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

01 Mar 2012
News

Get Creative

we rail against in class is that product development just throws a new product over the wall to marketing and expects them to go sell it. For the last 50 years, innovation theorist Everett Rogers told us... View Details

May 2017 (Revised August 2021)
Case

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu

This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details

26 Oct 2009
Lessons from the Classroom

The New Deal: Negotiauctions

negotiations and auctions are the only two ways in which assets get sold in any market economy. There's a deep literature on each of these mechanisms but very little on the interplay between the two—that messy, murky middle ground where... View Details

Keywords: by Julia Hanna

01 Dec 2022
News

The Potential of Business to Improve Lives

address injustice, inequality, discrimination, and lack of diversity. You have to look at everything that happens in an organization, from hiring to development, promotion, retention, and leadership,” she says. Developing effective... View Details

Keywords: April White

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

they are way out of whack with the market norm—and when the firm makes it clear that its own markup is much higher than what competitors charge. For instance, if a company charges $30 for a T-shirt, but emphasizes that competitors are... View Details

Keywords: by Dina Gerdeman; Retail

March 2010 (Revised May 2010)
Case

Boston Scientific Corporation (A)

By: Regina E. Herzlinger and Charlie Attlan

Boston Scientific Corporation just bought Guidant at a record breaking price to expand their cardiovascular franchise. They need to rationalize their product portfolio to make the acquisition work. What should they sell and why? View Details

Keywords: Acquisition; Decision Choices and Conditions; Growth and Development; Product Marketing; Product Development; Franchise Ownership; Medical Devices and Supplies Industry

01 Mar 2010
News

Faculty Books

mission statements of many business schools talk about developing leaders, these same schools produce little serious research about leadership. To fill this void, Professors Nohria and Khurana and scholars from fields as diverse as... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management

October 2000
Background Note

Creating Value

By: Rohit Deshpande

Creating value involves understanding consumers/customers and bringing this knowledge into the organization. Market-driven and market-driving strategies are contrasted in the context of new product development. View Details

Keywords: Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development; Value Creation

01 Mar 2017
News

Ask the Expert: Capital Architect

strategic execution, and beneficial stakeholder participation. Successfully replacing the oil resource curse requires several factors, including unwavering political will, market and trade focus, and access to finance—all complemented by... View Details

01 Mar 2012
News

FIELD 2: Global Intelligence

Watch the thinking that underpins HBS’s new field method of study Investing in HBS Great Expectations Model Teamwork Donor Spotlight Balanced Scorecard and Beer Game Go High-Tech FAQ For the second module of FIELD (Field Immersion Experiences for Leadership... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2015
News

Faculty Q&A: The Working World

How did you become interested in the impact of high-skill immigrant labor? In the 1990s I helped develop a wireless data technology for a Korean company. The inventor was a Korean scientist living in Silicon Valley, so I spent a lot of... View Details

Keywords: Julia Hanna

15 Nov 2016
News

Classroom Lessons Put Into Practice Abroad

discovered while doing fieldwork in São Paulo, Brazil, in some countries, proximity to one’s neighborhood can be a more influential factor when deciding where to shop. During FIELD 2, part of the Required Curriculum course Field Immersion Experiences for Leadership... View Details

Keywords: Food Services and Drinking Places; Hospitality

04 Aug 2008
Research & Ideas

How Female Stars Succeed in New Jobs

If a successful analyst is hired by another organization, chances are both his work performance and the market value of his new company will not reap the expected benefits; they might even lose altitude. So discovered HBS professor Boris... View Details

Keywords: by Martha Lagace; Financial Services

January 2020
Case

Lunchclub: Algorithmic Networking

By: Scott Duke Kominers and George Gonzalez

Algorithmic networking startup Lunchclub coordinates in-person meetings between professionals who would have been unlikely to meet. The company faces marketplace design, growth, and monetization challenges: The executive team has to refine Lunchclub's marketplace... View Details

Keywords: Monetization Strategy; Networking; Business Startups; Marketplace Matching; Market Design; Growth and Development Strategy; Information Industry

March 2018
Teaching Note

Augmedix

By: Frank V. Cespedes

Teaching Note for HBS No. 817-048. Augmedix provides a service that live-streams video of patient appointments to a remote scribe, freeing up significant physician time from electronic medical record data-entry tasks. The venture is confronting decisions in areas such... View Details

Keywords: Entrepreneurship; Sales; Management; Marketing Strategy; Growth and Development Strategy; Technology Adoption; Customers; Segmentation; Health Industry; Technology Industry; United States

March 2008 (Revised November 2008)
Case

Databank in Africa

By: Jordan Siegel and Yi Kwan Chu

This case tackles issues of regional strategy and strategic institutional arbitrage. Databank is a financial services firm designing its regional strategy for Africa and seeking to benefit from institutional arbitrage. View Details

Keywords: Developing Countries and Economies; Local Range; Emerging Markets; Service Operations; Business Strategy; Financial Services Industry; Africa

October 1998 (Revised November 2001)
Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts

Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details

Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston