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Show Results For
- All HBS Web
(18,378)
- People (22)
- News (8,898)
- Research (4,176)
- Events (100)
- Multimedia (1,456)
- Faculty Publications (1,890)
- 8 AM – 9 AM EDT, 05 May 2021
- Virtual Programming
The Post-Pandemic Future for Corporations for Institutions and Civic Society
Please join us for a fireside chat on The Post-Pandemic Future for Corporations for Institutions and Civic Society.
Hosted by the Harvard Club of the Philippines, this event will feature a conversation between former HBS Dean Nitin Nohria, Atlantic Media Company... View Details
- 31 Jan 2016
- News
McDonald’s reaps the benefit of all day breakfasts and table service
- 24 Apr 2014
- News
Leading in the face of complex challenges
John B. Hess (AB 1975, MBA 1977), CEO of Hess Corporation and chair of The Harvard Business School Campaign, is working to ensure the School continues to educate View Details
- 17 Dec 2013
- News
Nancy Koehn on Hunting and Gathering at the Mall
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- 19 Sep 2023
- HBS Case
How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?
whether we should adopt AI—but rather, when and how to do so,” says Andy Wu, the Arjun and Minoo Melwani Family Associate Professor of Business Administration at Harvard Business School. Wu’s recent case... View Details
- 01 Jun 2008
- News
The Prophet of Start-Ups
served as head of R&D in the Office of the Quartermaster General during World War II, rising to brigadier general. BETTMANN/CORBIS In 1921, Doriot left war-ravaged France for America, where he intended to... View Details
- 16 Sep 2018
- News
Wise leaders understand the power of peer pressure
- 24 May 2021
- Blog Post
Rebekah Emanuel: Host of Season 3 of the Climate Rising Podcast
Rebekah Emanuel (MBA 2015), Director of Social Entrepreneurship for the Harvard Innovation Labs (i-Lab) and host of the third season of the BEI’s... View Details
- 01 Jun 2015
- News
The Military and the MBA: Maura Corby Sullivan (MBA/MPA 2009)
unlike anyone else who went to Harvard Business School with me—but my words, as I recall, to her were, “I’m not the military type. I’m not at all what they’re looking for.” To which she, being a lot wiser... View Details
- 19 Jan 2024
- News
The Values and Virtues of a Quick Fix
means you're not going to be good at some other things. You have to get in touch with that clarity and make it really clear to everyone else around you what the tradeoffs are going to be. Skydeck is the... View Details
- 20 Feb 2013
- News
McKinsey Tries to Recruit Mothers Who Left the Fold
- 06 Jan 2021
- Research & Ideas
Unexpected Exercise Advice for the Super Busy: Ditch the Rigid Routine
“People think, ‘It would be wonderful if every morning I went for a run at 7 a.m. and then was showered and ready to work at 8 a.m.,’” says John Beshears, the Terrie F. and Bradley M. Bloom Associate Professor of Business Administration... View Details
Keywords: by Danielle Kost
- 01 Jun 2012
- News
Straight to the Heart
that her most enjoyable moments were spent counseling a friend on her dating life. So she combined that passion with her business acumen and wrote the 2003 best-seller Find a Husband after 35: Using What I Learned at View Details
- 28 Sep 2017
- News
Why Venture Capitalists Aren’t Funding The Businesses We Need
- 11 Apr 2023
- Cold Call Podcast
A Rose by Any Other Name: Supply Chains and Carbon Emissions in the Flower Industry
- 05 Mar 2019
- News
Trump doomed their American dreams — leaving businesses in the lurch
- 25 Mar 2008
- News
Whistling Past the Graveyard
The experts are finally seeing the light: most now agree we are in a recession. Harvard professor Martin Feldstein (http://www.nber.org/feldstein), former chairman of View Details