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      • 1978
      • Chapter

      The Marketing Factor for Nonconventional-Protein Products

      By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
      Keywords: Food; Product Marketing; Food and Beverage Industry
      Citation
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      Austin, James E., J. A. Quelch, Joe R. D'Cruz, and Edward T. Popper. "The Marketing Factor for Nonconventional-Protein Products." Chap. 9 in Protein Resources and Technology, edited by Max Milner, Nevin S. Scrimshaw, and Daniel I.C. Wang, 111–135. Westport, CT: AVI Publishing Company, 1978.
      • April 1978 (Revised January 1985)
      • Case

      Searle Medical Instruments Group (Abridged)

      By: Steven C. Wheelwright
      SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these... View Details
      Keywords: Change; Brands and Branding; Market Participation; Production; Success; Performance Capacity; Expansion; Medical Devices and Supplies Industry
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      Wheelwright, Steven C. "Searle Medical Instruments Group (Abridged)." Harvard Business School Case 678-189, April 1978. (Revised January 1985.)
      • January 1978 (Revised October 1985)
      • Supplement

      Polaroid-Kodak, Addendum

      By: Michael E. Porter
      Supplements the case. View Details
      Keywords: Consumer Products Industry
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      Porter, Michael E. "Polaroid-Kodak, Addendum." Harvard Business School Supplement 378-165, January 1978. (Revised October 1985.)
      • January 1978 (Revised February 1983)
      • Case

      Polaroid-Kodak (B1)

      By: Michael E. Porter
      Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details
      Keywords: Customer Focus and Relationships; Marketing Strategy; Market Entry and Exit; Product; Competitive Strategy; Electronics Industry
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      Porter, Michael E. "Polaroid-Kodak (B1)." Harvard Business School Case 378-173, January 1978. (Revised February 1983.)
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak (B2)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
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      Porter, Michael E. "Polaroid-Kodak (B2)." Harvard Business School Supplement 378-174, January 1978. (Revised February 1983.)
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak (B3)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
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      Porter, Michael E. "Polaroid-Kodak (B3)." Harvard Business School Supplement 378-175, January 1978. (Revised February 1983.)
      • January 1978 (Revised March 1986)
      • Supplement

      Polaroid-Kodak (B4)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry; Consumer Products Industry
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      Porter, Michael E. "Polaroid-Kodak (B4)." Harvard Business School Supplement 378-176, January 1978. (Revised March 1986.)
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak (B5)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
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      Porter, Michael E. "Polaroid-Kodak (B5)." Harvard Business School Supplement 378-177, January 1978. (Revised February 1983.)
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak (B6)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
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      Porter, Michael E. "Polaroid-Kodak (B6)." Harvard Business School Supplement 378-178, January 1978. (Revised February 1983.)
      • January 1978 (Revised October 1983)
      • Supplement

      Polaroid-Kodak (B7)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
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      Porter, Michael E. "Polaroid-Kodak (B7)." Harvard Business School Supplement 378-179, January 1978. (Revised October 1983.)
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak (B8)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry; Consumer Products Industry
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      Porter, Michael E. "Polaroid-Kodak (B8)." Harvard Business School Supplement 378-180, January 1978. (Revised February 1983.)
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak (B9)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
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      Porter, Michael E. "Polaroid-Kodak (B9)." Harvard Business School Supplement 378-181, January 1978. (Revised February 1983.)
      • January 1978 (Revised February 1983)
      • Supplement

      Polaroid-Kodak, (B10)

      By: Michael E. Porter
      Supplements the (B1) case. View Details
      Keywords: Consumer Products Industry
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      Porter, Michael E. "Polaroid-Kodak, (B10)." Harvard Business School Supplement 378-182, January 1978. (Revised February 1983.)
      • October 1977
      • Teaching Note

      Sinden Motor Products Corp., Teaching Note

      By: Steven C. Wheelwright
      Keywords: Auto Industry
      Citation
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      Wheelwright, Steven C. "Sinden Motor Products Corp., Teaching Note." Harvard Business School Teaching Note 678-077, October 1977.
      • September 1977
      • Case

      Sheridan Motor Co.

      By: Arthur Schleifer Jr.
      Keywords: Industrial Products Industry
      Citation
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      Schleifer, Arthur, Jr. "Sheridan Motor Co." Harvard Business School Case 178-014, September 1977.
      • September 1977 (Revised May 1983)
      • Supplement

      BiC Pen Corp. (A), Supplement

      By: Richard G. Hamermesh
      Supplements the (A) case. View Details
      Keywords: Consumer Products Industry
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      Hamermesh, Richard G. "BiC Pen Corp. (A), Supplement." Harvard Business School Supplement 378-086, September 1977. (Revised May 1983.)
      • August 1977 (Revised February 1980)
      • Case

      Sinden Motor Products Corp.

      By: W. Earl Sasser
      Keywords: Industrial Products Industry
      Citation
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      Sasser, W. Earl. "Sinden Motor Products Corp." Harvard Business School Case 677-248, August 1977. (Revised February 1980.)
      • June 1977
      • Case

      Chandler Home Products

      By: Michael Y. Yoshino
      Keywords: Consumer Products Industry
      Citation
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      Yoshino, Michael Y. "Chandler Home Products." Harvard Business School Case 377-232, June 1977.
      • June 1977 (Revised September 1992)
      • Case

      Sorenson Research Co. (Abridged)

      By: Steven C. Wheelwright
      Presents the issues facing a high volume, high margin (but lightweight) medical products business. The company is trying to improve its inventory control to reduce inventory investment and improve service. The present multi-site inventory system is described and major... View Details
      Keywords: Business Earnings; Investment; Volume; Service Delivery; Supply Chain; Performance Improvement; Medical Devices and Supplies Industry
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      Wheelwright, Steven C. "Sorenson Research Co. (Abridged)." Harvard Business School Case 677-257, June 1977. (Revised September 1992.)
      • May 1977 (Revised October 1980)
      • Teaching Note

      Carborundum, Inc., Teaching Note

      By: Robert H. Hayes and Steven C. Wheelwright
      Keywords: Industrial Products Industry
      Citation
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      Hayes, Robert H., and Steven C. Wheelwright. "Carborundum, Inc., Teaching Note." Harvard Business School Teaching Note 677-241, May 1977. (Revised October 1980.)
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