Publications

January 2006 (Revised March 2007)
Case

Dr. Ing. h.c. F. Porsche AG (A): True to Brand?

By: Jeffrey Fear and Carin-Isabel Knoop

Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its... View Details

Keywords: Diversification; Supply Chain Management; Luxury; Insolvency and Bankruptcy; Globalization; Brands and Branding; Manufacturing Industry; Auto Industry

July 2003 (Revised December 2003)
Case

Mitchells/Richards

By: Amy C. Edmondson and Corey B. Hajim

Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and high-touch customer service. A family-run business, Mitchells has built its success with a customer service strategy know internally as "hugging." The term is... View Details

Keywords: Information Technology; Expansion; Family Business; Attitudes; Organizational Culture; Luxury; Customer Focus and Relationships; Retail Industry

April 1999 (Revised September 1999)
Case

Compaq Computer: Consumer Notebook Group

By: David E. Bell and Ann Leamon

Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details

Keywords: Human Resources; Product Launch; Product Design; Outcome or Result; Social and Collaborative Networks; Corporate Strategy; Computer Industry

1986
Chapter

Promise Them Anything: The Incentive Structures of Local Public Pension Plans

By: Dutch Leonard

Keywords: Compensation and Benefits; Public Sector; Government and Politics; Local Range; Motivation and Incentives

Find at Harvard

09 Feb 2021
News

How COVID Experiences Will Reshape the Workplace

Web

2023 Symposium - Race, Gender & Equity

Professor of the Study of Women & Gender, Smith College Loretta J. Ross is a Professor at Smith College in the Program for the Study of Women and Gender where she teaches courses on white supremacy, human rights, and Calling In the Call... View Details

01 Dec 2005
News

MBAs by the Numbers

Minorities 22% International 33% Median Age 27 Total Countries 68 Undergraduate Majors Humanities and Social Sciences 37% Business Administration 24% Engineering 22% Other 7% Natural Sciences 6% Unspecified Major 4% Class of 2005 Median... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

March 2025
Article

Does Communicating Measurable Diversity Goals Attract or Repel Historically Marginalized Job Applicants? Evidence from the Lab and Field

By: Erika L. Kirgios, Ike Silver and Edward H. Chang

Many organizations struggle to attract a demographically diverse workforce. How does adding a measurable goal to a public diversity commitment—for example, “We care about diversity” versus “We care about diversity and plan to hire at least one woman or racial minority... View Details

Keywords: Selection and Staffing; Recruitment; Diversity; Goals and Objectives; Communication Intention and Meaning; Behavior