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  • 06 Dec 2017
  • News

Puzzle Master

towards digital experiences that enhance customer engagement. In an interview with Black Enterprise, Williams-Sonoma Vice President and Head of Strategy & Business Anddria Clack-Rogers Varnado (MBA 2014) said, “Technology has always been... View Details
  • November 1994 (Revised August 1997)
  • Case

TV Guide (A)

By: Jeffrey F. Rayport
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States
Related
  • June 2010
  • Teaching Note

Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System (TN)

By: Ranjay Gulati and Marlo Goetting
Teaching Note for 409062. View Details
Keywords: Customer Focus and Relationships; System; Business Units; Corporate Strategy; Infrastructure; Growth and Development; Decision Making; Restructuring; Resource Allocation; Information Technology Industry
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  • 25 Mar 2019
  • News

Rent The Runway Joins the Unicorn Club

two core tenets, saying that “Rent the Runway has consistently demonstrated an ability to innovate and improve its customer experience and technology.” READ MORE View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Apr 1998
  • News

The Cole Room: A Wealth of Resources for Job-Seekers

wide range of resources on hand. In addition, Cole Room librarians will perform customized job research for alumni for a fee. These searches can range from screening for lists of companies based on industry and geographic criteria, to... View Details
  • 9 AM – 10 AM EDT, 12 Jun 2019
  • HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. June 12, 2019 - July 10, 2019 View Details
  • 9 AM – 10 AM EDT, 03 Apr 2019
  • HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: April 3, 2019 - May 15, 2019 View Details
  • December 2013 (Revised March 2016)
  • Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld
In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details
Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Travel Industry
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  • 2011
  • Working Paper

The Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors

By: Jianxi Luo, Carliss Y. Baldwin, Daniel E. Whitney and Christopher L. Magee
Many products are manufactured in networks of firms linked by transactions, but comparatively little is known about how or why such transaction networks differ. This paper investigates the transaction networks of two large sectors in Japan at a single point in time. In... View Details
Keywords: Customer Value and Value Chain; Market Transactions; Networks; Competitive Strategy; Vertical Integration; Auto Industry; Electronics Industry; Japan
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  • 08 Mar 2016
  • First Look

March 8, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50700 How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei Abstract—When does increased service quality competition lead... View Details
Keywords: Sean Silverthorne
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

awareness of cybersecurity issues. Combined with the ability to block ads, the growing costs of acquiring customers online, the experience of “Zoombombing,” and controls on consumer data by EU regulators and others, it’s unclear how much... View Details
Keywords: by Frank V. Cespedes
  • 01 Apr 1999
  • News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

technologies seldom make sense to managers, given their corporate perspective. There are two reasons for this. First, customers exert tremendous influence over managers' decisions and the directions they pursue. Since View Details

    Vincent A. Calarco

    struggling companies. His track record of efficient cost containment, customer focus, and sales investment has enabled Crompton to not only survive, but also thrive as a leading player in a very competitive industry sector. View Details
    Keywords: Chemicals & Industrial
    • 01 Dec 2002
    • News

    What You Know Depends on Where You Go

    HBS associate professor Robert Kennedy and LARC executive director Gustavo Herrero interview customers of BancoSol at a market in La Paz. The bank specializes in microloans and has the second-largest number of View Details
    • December 2012
    • Article

    Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

    By: Jill Avery
    I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
    Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
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    • Article

    The Business of Business Schools: Restoring a Focus on Competing to Win

    By: Robert Simons
    As business leaders worry about the decline of American competitiveness, business schools are responding by changing their curriculums. But are the topics and approaches taught in today's business schools part of the solution or part of the problem? In this paper, I... View Details
    Keywords: Business Schools; Purpose Of Business Schools; Management Education; Business School Curriculum; Strategy Execution; U.S. Competitiveness; Capitalism; Management Profession; Innovation; Competing To Win; Integrated Corporate Reporting; Trends; Customer Focus and Relationships; Decision Making; Design; Business Education; Curriculum and Courses; Innovation and Management
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    • 03 Jul 2018
    • What Do You Think?

    Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?

    than a yes or no response, particularly in view of his emphasis on organizational culture. For example, Kisiah commented, “Microsoft should not get involved in politics. It does have employees and customers with all types of political... View Details
    Keywords: by James Heskett; Computer; Technology
    • 28 Apr 2010
    • Research & Ideas

    Earth Day Reflections

    produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details
    Keywords: by Staff
    • 25 Aug 2022
    • News

    Hair Today

    When Britney Winters (MBA 2016) tuned in to this year’s Super Bowl, she was more focused on the halftime show than the game itself. When that moment came, Winters watched as Grammy Award–winning singer Mary J. Blige rocked 40 cascading inches of wavy golden hair—a... View Details
    Keywords: Julia Hanna; entrepreneurship; hair; beauty; Houston; Super Bowl
    • 28 Jun 2016
    • Blog Post

    Leverage Baker Library to Inform Your Job Search Every Step of the Way

    for HBS alumni is a top priority for Baker Library. With our team of eight research librarians, we are ready to assist you in many ways. Customized Research Delivered to You Get customized information that... View Details