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Show Results For
- All HBS Web
(6,280)
- People (3)
- News (1,338)
- Research (4,173)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,907)
- Article
One Obstacle to Curing Cancer: Patient Data Isn't Shared
By: Richard G. Hamermesh and Kathy Giusti
Precision Medicine requires large datasets to identify the mutations that lead to various cancers. Currently, genomic information is hoarded in fragmented silos within numerous academic medical centers, pharmaceutical companies, and some disease-based foundations. For... View Details
Keywords: Healthcare; Technological And Scientific Innovation; Cancer Care In The U.S.; Cancer Treatment; Precision Medicine; Personalized Medicine; Data Sharing; Technological Innovation; Analytics and Data Science; Health Disorders; Medical Specialties; Research and Development; Customization and Personalization; Health Industry; United States
Hamermesh, Richard G., and Kathy Giusti. "One Obstacle to Curing Cancer: Patient Data Isn't Shared." Harvard Business Review (website) (November 28, 2016).
- 01 Jun 2010
- News
Alumni Books
how companies use innovative business models to achieve transformational growth by fulfilling customer needs in current markets; serving new customers and creating new markets; and responding to shifts in... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
custom voice system, which means there’s a whole range of small- and mid-sized businesses that are underserved,” Sambvani says. With Slang.ai, he’s offering mid-market companies access to these more sophisticated tools that can... View Details
- 29 Jul 2002
- Research & Ideas
Get Off the Dime!
the change inevitably hit this sturdy wall. Off To A Good Start Here is a second case with a completely different approach, based on a completely different set of assumptions. The Videotape of the Angry Customer From Tim Wallace One night... View Details
Keywords: by John P. Kotter & Dan S. Cohen
- May 2020 (Revised January 2022)
- Case
Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)
By: Linda A. Hill, Allison J. Wigen and Emily Tedards
Michael Ku joined Pfizer in 2011, after the company had undergone three large-scale mergers and acquisitions. His mission was to drive the digital transformation of the company’s clinical supply chain, but he knew he had to start with the culture. Over the next eight... View Details
Keywords: Innovation; Digital; Change; Culture; Management; Talent; Pharmaceutical Companies; Customer-centricity; Collaboration; Cross-functional Management; Purpose; Leadership; Innovation and Invention; Transformation; Organizational Culture; Change Management; Talent and Talent Management; Customer Focus and Relationships; Supply Chain; Decision Making; Mission and Purpose
Hill, Linda A., Allison J. Wigen, and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)." Harvard Business School Case 420-108, May 2020. (Revised January 2022.)
- 15 Apr 2020
- News
How Sarah Kauss Built S’well
single-use plastic ones per year—enough to put her Million Bottle Project, which aims to eliminate 100 million plastic bottles by 2020, well ahead of schedule. “We’re trying to get our customers to covet this product that will help change... View Details
- 01 Dec 2001
- News
Cable Gal
employees. She particularly likes to join the company's cable installers on their rounds, in order to get their feedback and to hear from customers firsthand. "My job is to facilitate, to keep things moving in the right direction,"... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
Online research is cheap, fast, and the wave of the future. Tools like SurveyMonkey allow non-expert users to create custom surveys in minutes. As an alternative to offline focus groups, custom online panels... View Details
Keywords: by John Quelch
- Web
Souvenirs & Novelties - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . . something of a tangible or more or less permanent value.” Fowler’s Publicity Encyclopedia ,... View Details
- 01 Jun 2012
- News
Alumni Book Briefs
by Philip Delves Broughton (MBA 2006) (Penguin Press) Delves Broughton discusses his quest to find the world’s great wizards of sales, among them a Moroccan rug merchant who uses age-old principles to read his customers and Anthony... View Details
Christina Melas-Kyriazi
Christina joined Bain Capital Ventures in 2021, where she focuses on early-stage investments in fintech and commerce. Christina was previously Head of Product for Consumer Foundations at Affirm, where she led a team of product managers to enable a delightful,... View Details
Keywords: Venture Capital
- 01 Sep 2005
- News
Perfection’s Price
emphasize a shopping experience that includes spacious aisles, comfortable seating throughout the store, sophisticated climate control because their customers “tend to get warmer faster,” larger dressing rooms and mirrors, and a sales... View Details
- 01 Dec 2019
- News
Accelerating a Gas-on-demand Startup
delivered directly to your car? Frist and classmate Nick Alexander (MBA 2015) began to explore an answer to that while they were still at HBS, spending one cold afternoon observing hurried customer interactions at a gas station in... View Details
- 26 Jul 2016
- First Look
July 26, 2016
Moody’s downgrading the bank’s debt due to rising nonperforming assets. She embarks on a mission to improve the bank’s risk taking and management abilities, ensure uniform customer experience, and encourage greater collaboration among... View Details
Keywords: Sean Silverthorne
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
safe.” If companies do provide a notice, however, they must abide by it. For that reason, companies often make them as broad and sweeping as possible—perhaps triggering customers to worry about what the company might do with their data.... View Details
- 02 Mar 2016
- Blog Post
HBS FIELD - A Sneak Peek Into Retail
extensive customer interviews and prototyping. In addition, professors make themselves available to discuss industry trends. Students can also lean on the distinct skills of the other members of their six person team. Finally, students... View Details
Keywords: Consumer Products / Retail
- 12 Dec 2017
- News
Hal (MBA 1968) and Diane Brierley
embarked on a path that would lead him to become a pioneer in database marketing and customer engagement. While working as a research assistant at HBS after graduation, Brierley agreed to help the headquarters of his undergraduate... View Details
- 01 Apr 2002
- News
Siebel Addresses HBS Northern California Club
large part to its founder's emphasis on customer relations over shareholder value. Today, Siebel has over eight thousand employees in more than 34 countries. Fortune magazine ranked the company second in its 2001 listing of the "100... View Details
- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Manufacturing Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
- 01 Apr 1997
- News
Manager's Notebook
In this new series, the Bulletin will feature occasional reports on faculty research in progress. Who Has Your Number? Customer information is the lifeblood of business. Indeed, a company's success often hinges on how well it understands... View Details
Keywords: Judith Ross