Publications

September 2009
Teaching Note

HubSpot: Inbound Marketing and Web 2.0 (TN)

By: Thomas J. Steenburgh and Jill Avery

Teaching Note for 509-049. View Details

Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry

December 1989 (Revised April 1997)
Case

Destin Brass Products Co.

By: William J. Bruns Jr.

A specialized manufacturer of brass valves, pumps, and flow controllers is troubled by competitive pricing in pumps and higher than expected margins for flow controllers. Managers suspect that cost accounting and cost allocations to products may be to blame. Two... View Details

Keywords: Cost Accounting; Activity Based Costing and Management; Five Forces Framework; Customer Value and Value Chain; Competition; Business Strategy; Design; Inflation and Deflation; Asset Pricing; Governance Controls; Manufacturing Industry

20 Aug 2018
Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

but it’s persistent,” Ngwe says. Examining the data from the outlet stores, he realized there was a wealth of information that could answer whether customers were actually fooled by faux pricing. In fact, when he compared fake prices to... View Details

Keywords: by Michael Blanding; Advertising; Retail

July 2011 (Revised January 2012)
Teaching Note

Demand Media (TN)

By: John Deighton and Leora Kornfeld

Teaching Note for 512021. View Details

Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California

December 2008
Article

Behavioral Frontiers in Choice Modeling

We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice... View Details

Keywords: Mathematical Methods; Integration; Goals and Objectives; Decision Choices and Conditions; Problems and Challenges; Business Processes; Customers; Behavior; Economics

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05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

deposits and withdrawals. Five were turned into "financial centers," spacious, relaxed outlets where customers would have access to the trained staff and advanced technologies required for sophisticated services such as stock... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

05 May 2009
First Look

First Look: May 5, 2009

Banerjee and Lakshmi Iyer Publication:Natural Experiments in History, edited by Jared Diamond and James Robinson. Harvard University Press, forthcoming No abstract is available at this time. Download the paper: http://www.hbs.edu/research/pdf/08-062.pdf Are... View Details

Keywords: Martha Lagace

31 May 2017
Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

"job" that customers were "hiring" a milkshake to do. KFC’s Explosive Growth in China In China, Yum! Brands opens a KFC restaurant every day. But this is not the KFC you know in America. A case study written by David... View Details

Keywords: by Sean Silverthorne; Food & Beverage

04 Nov 2019
News

A Home for Startups

age groups, because they all want to come and collaborate. Younger people can learn from the experiences of the older people and vice versa. “I think one thing that I took away from my business school experience was customer-centricity––to rally create a product that... View Details

Keywords: work space

01 Sep 2017
News

Alumni on the Best Business Advice They’ve Ever Received

“Never forget that your employees are ultimately going to make or break the business you’re in. A lot of the time what happens is people think, oh, let’s put the customers first and let’s make sure that the View Details

Keywords: Dan Morrell; Skydeck; podcast; Management of Companies and Enterprises; Management

01 Dec 2014
News

Making Big Data Fashionable

Principles Áslaug Magnúsdóttir Customizing Couture Online Customizing Couture Online Jamal Motlagh Taking Tailoring High Tech Taking Tailoring High Tech Katrina Lake Dressing by Number Dressing by Number... View Details

Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

Web

Editor - HBS Working Knowledge

Email the Editor *Name: *Email: (Return address) Comments: Contact HBS Working Knowledge Baker Library | Bloomberg Center Harvard Business School Soldiers Field Road Boston, MA 02163 Customer Service Editor Newsletter Sign-Up Reprint... View Details

21 Mar 2024
Blog Post

IFC India: Renewable Energy - CleanMax

across the country. During the “IFC: Immersive Field Course,” HBS students had the opportunity to visit the site of a rooftop solar facility in Bangalore, India. The solar site is deployed and managed by CleanMax, the largest B2B provider of renewable energy to... View Details

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

professor Tom Eisenmann, who also serves on the board of OneMain.com, one of the nation's ten largest Internet service providers, and on the advisory boards of many Internet start-ups. Eisenmann's definition of the get-big-fast strategy includes three criteria: massive... View Details

Keywords: by Peter Jacobs

25 Aug 2003
Research & Ideas

Should You Sell Your Digital Privacy?

in a recent working paper, Market Solutions to Privacy Problems? And what would consumers get in return for their personal information? Money perhaps, or price discounts, better customer service, maybe products tailored specifically to... View Details

Keywords: by Manda Salls & Sean Silverthorne; Advertising

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

disbelieving music industry with their findings that illegal music downloads don't hurt CD sales. Oberholzer discusses what the industry should do next. A Balanced Scorecard Approach to Measure Customer Profitability Published: August 8,... View Details

Keywords: by Sean Silverthorne

July 2003 (Revised October 2013)
Case

Model N Inc.

By: Marco Iansiti and Alison Berkley Wagonfeld

The CEO of a Silicon Valley start-up needed to make organizational and product changes to deliver a new software solution to a Fortune 500 customer. He was wondering how he should structure the company to best meet the requirements for this particular customer, while... View Details

Keywords: Business Model; Business Startups; Trends; Communication; Customer Focus and Relationships; Selection and Staffing; Time Management; Organizational Change and Adaptation; Business Strategy; Software; Computer Industry

August 1999 (Revised May 2000)
Case

E Ink

By: Teresa M. Amabile and Susan Archambault

E Ink is a high-technology start-up attempting to revolutionize print communication through electronic ink displays. The founders and top managers of this two-year-old firm are striving to translate a technological breakthrough into a working prototype, move from... View Details

Keywords: Customer Focus and Relationships; Entrepreneurship; Technological Innovation; Business or Company Management; Growth and Development Strategy; Industry Structures; Organizational Structure; Commercialization; Technology; Information Technology Industry