Publications

October 1993 (Revised February 1995)
Case

Dendrite International

By: Frank V. Cespedes and Marie Bell

Dendrite International is a $23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United States. The firm's strategy has depended on being a full-service supplier to multinational firms. Impending... View Details

Keywords: Accounting Audits; Cost vs Benefits; Forecasting and Prediction; Marketing Strategy; Risk and Uncertainty; Sales; Competitive Advantage; Information Technology Industry; Japan; Europe; United States

Web

Policies | MBA

applicant is unable to do so, the School reserves the right to cease consideration of the application, to withdraw any offer of admission already made, and/or to terminate one's status as a student. Applicants assume all costs for... View Details

January 1980 (Revised August 1986)
Case

General Electric vs. Westinghouse in Large Turbine Generators (A)

By: Michael E. Porter

Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The... View Details

Keywords: Transformation; Customer Focus and Relationships; Machinery and Machining; Cost Management; Price; Management Analysis, Tools, and Techniques; Marketing Strategy; Industry Structures; Competition; Manufacturing Industry; United States

27 Mar 2005
Research & Ideas

Should I Pay the Bribe?

accusations have a cost to the politicians, both in terms of the monetary cost of the legal defense efforts and in terms of the reduced esteem of the uninformed public at home and abroad. My proposal is to... View Details

Keywords: by Cynthia D. Churchwell

23 Feb 2004
Research & Ideas

How Corporate Responsibility is Changing in Asia

to outsource elsewhere, Ballinger said the number of Nike employees in Indonesia grew from 20,000 in 1988 to 110,000 in 1997. "(Nike) still thought it was a pretty good deal," he said. Even if the minimum wage rose to $5 a day, it would only View Details

Keywords: by Julia Hanna

17 Feb 2003
Research & Ideas

Rating Fund Managers by the Company They Keep

work? A: Unfortunately the method is quite difficult to implement—it took us many months to do it properly, and it required mutual fund holdings data that costs tens of thousands of dollars (which the HBS Division of Research was kind... View Details

Keywords: by Ann Cullen

01 Dec 2016
News

Ask the Expert: Energy’s Next Era

toward renewables, it also moves from variable cost to fixed cost—from an Opex world to a Capex one. How should pricing evolve to reflect a Capex world and induce consumption when energy is abundant and prevent it when it isn’t? —Catarina... View Details

March 1996 (Revised November 1997)
Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details

Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy