Compensation and Benefits - Publications - Faculty & Research

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

friends, Mary Kay may benefit from linking its online site to a social networking site such as Facebook where users may even get instant feedback from their friends before making a purchase. Q: What are you working on now? A: I am... View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

09 Jan 2019
Research & Ideas

The UK Needs a Bold Strategy Around Competition to Survive Brexit

Professor at HBS. Far from a drag, he argues, being part of Europe was a key competitive advantage for Britain. Its economy benefitted more from EU funding than it contributed, even as a net contributor to the EU budget. Immigration was a... View Details

Keywords: by Michael Blanding

07 Apr 2008
Research & Ideas

The Debate over Taxing Foreign Profits

taxes, and this effectively reduces the tax burden on foreign profits. But, to receive the benefits of deferral, Cummins must reinvest the profits in active businesses as opposed to passive portfolio assets.... View Details

Keywords: by Sean Silverthorne

05 Oct 2016
Research & Ideas

Why Don't More People Get Flu Shots at Work?

basement doesn’t help us remember. Beshears and colleagues tracked 1,801 employees of a health benefits administrator, Express Scripts, during the 2011-2012 flu season. Their goal was to determine whether... View Details

Keywords: by Roberta Holland; Health

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

"They are like personalities," whose strength is their consistency of quality and service. "They are the source of a reputation that customers can trust," added Jeanette Sarkisian Wagner (HBS AMP '90), vice chairman of... View Details

Keywords: by James E. Aisner

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

results to other retailers. This study involved only store openings by a single retailer with a well-established and respected brand into markets where the retailer did not have stores. Direct retailers with less established brands may... View Details

18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

leverage this source of demand to learn from these experiences and design and develop innovative products. What should GM do? It must aim to achieve a clear transition with the IPO View Details

Keywords: by Staff; Auto

05 Feb 2001
Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

Increasingly, it seems, there are just two types of companies left in the world: dot-coms and "wanna-dots." The dot-coms, of course, are the pure Internet companies operating on-line businesses. Most of them are less than five... View Details

Keywords: by Rosabeth Moss Kanter

01 May 2000
What Do You Think?

Can You Hard-Wire Performance?

Summing Up Hard-wiring Performance Is Great In Concept...but.... The responses to the concept of promising and delivering results rather than selling products or services are in, and you've agreed that... View Details

Keywords: by James Heskett

07 Jul 2020
Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details

Keywords: by Kristen Senz; Financial Services

28 Sep 2015
Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

slow, customers can become disgruntled from not being able to find enough agents. Lesson 4: Make customer registration easy Lal believes customers must quickly grasp the benefits and the sign-up process must... View Details

Keywords: by Dina Gerdeman; Financial Services; Telecommunications

30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

institutions, for example, need little support from their fellow traders, and their colleagues can and should stay focused on their own work (and should be compensated solely... View Details

Keywords: by Robert Simons

18 Apr 2019
Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

the International Space Station! We have learned that almost any technical challenge can benefit from having an open innovation approach. The key is to develop a problem statement that can be accessible and... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

15 Nov 2004
Research & Ideas

Solving the Health Care Conundrum

best value is achieved when everyone is part of the system. Coverage: To resolve ongoing debates regarding exactly what is and is not covered, one national list of minimum necessary coverage is required. The list provided by the Federal... View Details

Keywords: by Michael E. Porter; Health

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

investments in customized test software developed for UNIX systems. Teradyne's top customers were not interested in sacrificing accuracy and scrapping already installed software for the cost benefits of CMOS... View Details

Keywords: by Clark Gilbert; Technology

25 Feb 2008
Sharpening Your Skills

Sharpening Your Skills: Starting a Business

legitimacy, status, and reputation. Key concepts include: Small companies can grow by developing intangible social resources such as legitimacy, status, and reputation. In some cases the location of a new... View Details

07 Jan 2015
Research & Ideas

The Quest for Better Layoffs

the layoffs one by one? What rationale did they provide to the employees? What kinds of benefits did they offer them? What kind of reactions did people have, and how did the managers handle those reactions?... View Details

Keywords: by Carmen Nobel; Manufacturing

27 Sep 2004
Research & Ideas

IBM Finds Profit in Diversity

aligned with the effort, and a strong and well-articulated business case for action. IBM's diversity task forces benefited from all four. Demonstrate Leadership Support It's... View Details

Keywords: by David A. Thomas

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

We tend to think of the moment of insight and creativity in sudden and shocking terms: the bathtub overflowing (Archimedes), the apple beaning off the head (Newton), the bolt of lightning shivering the key... View Details