Show Results For
- All HBS Web
(12,786)
- Faculty Publications (4,305)
Show Results For
- All HBS Web
(12,786)
- Faculty Publications (4,305)
- Research Summary
Capital Controls, Risk and Liberalization Cycles (joint with Fabio Kanczuk)
- Research Summary
Come Together: Firm Boundaries and Delegation
- Forthcoming
- Article
Consumer Choice and Corporate Bankruptcy
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Consumer-Driven Health Care
- Research Summary
Creating Corporate Value Added
- Other Unpublished Work
Cross Sectional Analysis of Phantom Products at Retail Stores
- 5 Sep 2014 - 6 Sep 2014
- Conference Presentation
Crowdsourced Digital Goods and Firm Productivity
- 28 Jul 2014 - 30 Jul 2014
- Conference Presentation
Crowdsourced Digital Goods and Firm Productivity
- Research Summary
Customer-Centricity as a Vehicle for Organic Growth
- Research Summary
Design Driven Innovation
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- Teaching Interest
DESIGN THEORY AND PRACTICE ES285
Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details
- Research Summary
Designing Productive Zones of Privacy
A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details
- Teaching Interest
Digital Innovation and Transformation – MBA Elective Curriculum
Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details