Publications

18 Feb 2009
First Look

First Look: February 18, 2009

International Corporation: 'Reverse BOT' Harvard Business School Case 609-062 Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of... View Details

Keywords: Martha Lagace

01 Sep 2010
News

You’ve Been YouTubed

millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

06 Dec 2012
News

New Thinking on Healthcare Reform

of minicomputers created more of a midpoint (clinics) before desktop PCs became prevalent (home healthcare and services such as MinuteClinic). "We need to bring technology to outpatient clinics and patients' homes so they can provide more... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance

06 May 2008
First Look

First Look: May 6, 2008

Unlimited Potential is a robust strategy for the company and if so, how the company should organize and execute to achieve its mission. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508072 Prediction... View Details

Keywords: Martha Lagace

21 May 2018
HBS Case

How Would You Price One of the World's Great Watches?

look at iconic products, they all have that,” Thomke says, pointing to the Porsche 911, which has changed the technology under the hood but maintained its basic shape. “It’s about evolution rather than revolution.” The company that... View Details

Keywords: by Roberta Holland; Fashion

01 Dec 2015
First Look

December 1, 2015

Statistics Survive Another Day: Using Changes in the Composition of Investments to Measure the Cost of Credit Constraints By: Garicano, Luis, and Claudia Steinwender Abstract—We introduce a novel empirical strategy to measure the size of... View Details

Keywords: Sean Silverthorne

14 Aug 2012
First Look

First Look: August 14

(GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The negotiation will determine the royalty to be paid to Keurig by... View Details

Keywords: Sean Silverthorne

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

September 2018 Strategy Science Applying Random Coefficient Models to Strategy Research: Identifying and Exploring Firm Heterogeneous Effects By: Alcácer, Juan, Wilbur Chung, Ashton Hawk, and Gonçalo... View Details

Keywords: Dina Gerdeman

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

technological disruptions. Scholars such as HBS professors Clayton M. Christensen, well known for his research on disruptive technological change and author of The Innovator's Dilemma, and Dorothy Leonard,... View Details

Keywords: by Martha Lagace

February 2024 (Revised May 2024)
Case

Johnson Security Bureau: Building Multigenerational Success

By: Henry McGee, Annelena Lobb and David Muoser

Jessica Johnson-Cope, CEO of Johnson Security Bureau (JSB), pondered options for scaling the firm. JSB was the oldest Black-owned security firm in New York, and among the oldest Black-owned security firms in the United States. It provided mostly unarmed security guards... View Details

Keywords: Business Growth and Maturation; Gender; Race; Cybersecurity; Growth and Development Strategy; Competitive Strategy; Expansion; New York (state, US)

May 2016 (Revised April 2019)
Case

Olivia Lum: Wanting to Save the World

By: Geoffrey Jones and Essie Alamsyah

This case considers the entrepreneurial career of Olivia Lum, who founded the Singaporean water company Hyflux in 1989. An orphan born in Malaysia, Lum provides a rare case of an entrepreneurial success in a country whose economic success has primarily rested on... View Details

22 Jun 2020
Working Paper Summaries

Iterative Coordination and Innovation

Keywords: by Sourobh Ghosh and Andy Wu

September 2019
Article

The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy

By: Andre Boik, Shane Greenstein and Jeffrey Prince

In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and... View Details

Keywords: Broadband Service; Attention Allocation; Consumer Behavior; Household; Internet and the Web; Competition; Policy

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February 2024 (Revised February 2024)
Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang

Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

September 2011
Case

Driving Profitable Growth at US Auto Parts

USAP faces extraordinary opportunities to change the way that automobiles are serviced in the US by selling parts at fair prices though online channels. View Details

Keywords: Business Growth and Maturation; Corporate Entrepreneurship; Disruptive Innovation; Business Model; Internet and the Web; Business Strategy; Internet and the Web; Machinery and Machining; Cost Management; Auto Industry; Retail Industry; United States