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  • September 1993
  • Supplement

Manufacturing at ALZA: The Right Prescription? (C)

By: Dorothy A. Leonard
ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details
Keywords: Mergers and Acquisitions; Product Marketing; Alliances; Research and Development; Salesforce Management; Business Strategy; Pharmaceutical Industry
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  • 01 May 2007
  • First Look

First Look: May 1, 2007

complexity of product development. With low complexity, both approaches fare similarly. As complexity grows, open innovation becomes increasingly attractive. When complexity is very large, integrated innovation tends to deliver better... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2002
  • News

What's Cookin'

in part, perhaps, to its tough, unglamorous realities. “Anyone who does a good job in the food industry and makes money works really, really hard,” says Keith Garner, owner of Pasta Cuisine, a restaurant and catering business in Oakland, California. Garner was employed... View Details
Keywords: Hanna, Julia
  • 29 Jul 2021
  • News

A Clean Start

it a reality, and the plants and factories to scale it. OCO’s bread and butter is a processing device called an electrolyzer, which combines electricity and CO2 and splits water to make formic acid. That formic acid can then be sold to customers who use it to create... View Details
  • Web

Cameron Stone | MBA

practical insights from big data. Over the next ten years, I hope to build out a skillset of engineering, product management, and business strategy that will prepare me to lead my own machine learning... View Details
  • June 2024 (Revised June 2025)
  • Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Consumer Products Industry; United States
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  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

institutions? The answer, the authors argue, is yes. The key lies in market-creating innovations: products and services that speak to unmet local needs, create local jobs, and scale up quickly. Examples include MicroEnsure, which has made... View Details
Keywords: Dina Gerdeman
  • 01 Dec 2010
  • News

Money and Markets Dominate New Course Offerings

anticipate using financial statements to evaluate and pursue opportunities in global commerce and finance. Competing Globally is designed for those who will work as managers, analysts, or consultants to corporations that operate in multiple View Details
Keywords: curriculum
  • Career Coach

Philippe Taieb

internationally. He was a consultant at Braxton Associates, a strategy consulting firm, in London and Paris and then led business units for Swiss company SGS, the world leader in certification and quality control, in Senegal, Haiti and... View Details
Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • Profile

Nelson Yuan

“While finance is important, I needed an efficient way to acquire a larger understanding of business, including marketing, strategy and entrepreneurship. HBS’ general-management focus fits my ambitions. Here, I can develop a foundation... View Details
  • Web

Breaking the Cycle of Intergenerational Poverty | Social Enterprise | Harvard Business School

are a bundle of strengths and assets. And if we help people, and give them the resources they need, and the social networks and the connections they need, the education they need, they can lead whatever life they want to lead – the most View Details
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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  • 06 Aug 2013
  • First Look

First Look: August 6

demonstrates the mutual interconnectivity among the three key facets of management: strategic positioning, organizational design, and individual leadership. The authors highlight both the manner in which strategy informs leadership and... View Details
Keywords: Anna Secino
  • 21 Feb 2005
  • Research & Ideas

The VC Quandary: Too Much Money

stages is because smart people are looking at the same data. "You've got big companies that are addressing wide markets and there are gaps in the product portfolio," he said. "Engineers and View Details
Keywords: by Julie Jette; Financial Services
  • Web

Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 26 Nov 2012
  • Research & Ideas

New Winners and Losers in the Internet Economy

publishers and retailers to social networks and gaming sites. Job growth on the Internet stands in sharp contrast to the US economy as a whole, which has suffered from high unemployment for years. The report found that the gross domestic View Details
Keywords: by Dina Gerdeman; Publishing
  • 01 Mar 2018
  • News

March 2018 Alumni and Faculty Books

industrial wage workers; and the production of knowledge, including the idea of the economy, among other topics. Together, they suggest emerging themes in the field: a fascination with capitalism as it is made by political authority, how... View Details
  • 01 Jun 2013
  • News

Collective Wisdom

according to Karim R. Lakhani, is that thanks to the Internet, crowdsourcing has moved into new and unexpected industries and organizations, establishing itself as a mainstream strategy for innovating and gaining a competitive edge.... View Details
Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 30 Jul 2013
  • First Look

First Look: July 30

https://archive.harvardbusiness.org/cla/web/pl/product.seam?c=25120&i=25122&cs=0b17ff7f3d16c64e4a6b72b71b876054 2013 pub Information and Subsidies: Complements or Substitutes? By: Ashraf, Nava, B. Kelsey Jack, and Emir Kamenica Abstract—Does providing... View Details
Keywords: Anna Secino
  • 30 Oct 2006
  • First Look

First Look: October 31, 2006

productivity externalities in the host country generated by foreign multinational companies. We propose a mechanism that emphasizes the role of local financial markets in enabling foreign direct investment (FDI) to promote growth through... View Details
Keywords: Sean Silverthorne