Product Strategy - Publications - Faculty & Research

17 Mar 2022
Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

Purpose with Profit solutions, and the imperfect nature of many of these arrangements. Even when a product offering or a strategy represents a clear Purpose with Profit solution overall, specific executional... View Details

Keywords: by Ranjay Gulati

01 Jun 2007
News

Faculty Research Online

make performance reviews more productive and less distasteful. Should they be disengaged from the determination of compensation and, if so, how? Visit http://hbswk.hbs.edu/item/5563.html. Grooming Next-Generation Leaders Professors Earl... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2017
News

Lego Stays on Script

marketing, Michael Moynihan (MBA 1993), has been with the company since 1996, long enough to remember its missteps in attempting to broaden Lego’s customer base by expanding into product categories such as action figures, arts and crafts,... View Details

Keywords: Julia Hanna

Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan

We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details

Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

Citation

Find at Harvard

12 Aug 2008
First Look

First Look: August 12, 2008

in addition to the already competitive mobile communication segment where the company's once dominant market share was heavily eroded. Mao had to decide on the pricing strategies for the company's various View Details

Keywords: Sean Silverthorne

March 2022 (Revised December 2022)
Case

Perch

By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley

In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details

Citation

Educators

Purchase

03 Dec 2018
Research & Ideas

How Companies Can Increase Market Rewards for Sustainability Efforts

flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details

Keywords: by Rachel Layne

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

common theme and we were able to detect some patterns. There basically is an infinite combination of five core strategies being used across a spectrum of impact to make positive change. The strategies... View Details

Keywords: by Dina Gerdeman; Green Technology

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

impact of these advances? A: One of the biggest impacts of this work has been the trend toward micro-targeting. A company may have millions of individual customers, but now each one receives a customized message for a customized product... View Details

Keywords: by Sean Silverthorne

20 Dec 2018
News

Baker Library Webinar Features Resources for Alumni

ahead of time by participants, Haley said the pair was able to run live searches based on their immediate research needs to demonstrate research tools. Alumni asked about specific topics, such as wanting to find statistics on the worldwide View Details

Keywords: Margie Kelley

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

stop for a drink, eager to reward business initiative. What's missing in Europe are the incentives and the network.— Enrico Bastianelli,ProSkelia Pharmaceuticals Expanding on that theme, Ted Llana, vice president of Global Commercial View Details

Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology

23 Mar 2020
News

Signal Boost

that women and children would be hurt in traffic by exiting from the left side. Lara, then a manager of product strategy for Chrysler and the mother of an infant daughter, spoke up. “First of all, we park in... View Details

19 Feb 2020
News

Capitol Ideas to Combat Climate Change

Clean Air Act was one of the first and most influential federal environmental laws—and many in the business community saw benefits from a national strategy to combat pollution. Prof. Michael Toffel Prof. Michael Toffel Now, as the world... View Details

Keywords: April White; photos by Jack Conroy

20 Jun 2016
News

Having an Impact on Development and Poverty Issues

the public and private sectors. Before founding these firms, Gandhi was head of the institutional strategy area for Morgan Stanley and then vice chairman of investment banking and global head of the financial institutions business for... View Details

Keywords: Constantine von Hoffman

22 Mar 2017
Research & Ideas

What's the Ideal Frequency for a Sales Quota?

quota structure in some stores, while testing the existent monthly quota in others. “We had to make sure the stores in the control group did not talk to the stores in the treatment group,” Chung says. Two, the chain sold products ranging... View Details

Keywords: by Carmen Nobel

22 Feb 2016
News

Cooking Up America’s Food Culture

the Miami Culinary Institute. He sits on the board of Northeast Organic Farming Association in New Jersey, which incubates artisanal food production businesses. And he indulges the would-have-been academic in him by regularly attending... View Details

Keywords: April White

12 Apr 2016
First Look

April 12, 2016

customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost structures and fat gross margins. They are highly defensible once established, owing to network effects.... View Details

Keywords: Sean Silverthorne

Web

Past Projects | Social Enterprise | Harvard Business School

Eligibility & Criteria Awards How to Apply Past Projects New York City Urban Innovation Roadmap - "Pilot: New York City" Spring 2023 | Focus : Urban Economic Development; Technology; Ecosystem Strategy Team: Zoe Zabor Description: In... View Details

11 Jan 2019
News

Case Study: Beating Bias

school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only confirmed his own political bias and, in so doing, had failed to get the full picture of the... View Details

Keywords: Jen McFarland Flint

01 Jun 2023
News

Alumni and Faculty Books

indispensable tale that belongs on the bookshelves of anyone with an interest in American or financial history, The Panic of 1907 is an expert retelling of one of the most important, but least well-known crises of the last 200 years. Xiconomics: What China’s Dual... View Details

Keywords: Publishing Industries (except Internet); Information

Publications