New Product Diffusion - Publications - Faculty & Research

Research Summary

Organisational Learning in Software Requirements Engineering and Management

The current research project addresses the continuing low success rate of software development projects, which has been frequently reported in empirical studies. For example, the 2004 Chaos Report by the Standish Group found that only 29% of 9,236 application... View Details

10 May 2011
First Look

First Look: May 10

but also that NEAD chains produced more transplants for highly sensitized and blood type O recipients. Read the paper: http://kuznets.fas.harvard.edu/~aroth/papers/Nonsimultaneous%20Chains%20AJT%202011.pdf Female Empowerment: Impact of a Commitment Savings View Details

Keywords: Sean Silverthorne

04 Mar 2014
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First Look: March 4

total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads to lower equilibrium levels of search diversion relative to a monopoly... View Details

Keywords: Sean Silverthorne

2018
Working Paper

Sustainability and Green Business in Latin America During Globalization Waves

By: Geoffrey Jones

This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,... View Details

Keywords: Globalization; Natural Environment; Outcome or Result; Business History; Pollutants; Environmental Sustainability; Green Technology Industry; Beauty and Cosmetics Industry; Tourism Industry; Latin America

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24 May 2011
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First Look: May 24

The company's new head of product management has designed a system to address a point of constant tension: whether to build custom features in response to new customers'... View Details

Keywords: Sean Silverthorne

14 Jan 2014
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First Look: January 14

entrepreneurs, posting a profile on AngelList had become as commonplace as setting up a personal profile on Facebook or LinkedIn. Most recently, the site added Invest Online, a new product that in... View Details

Keywords: Sean Silverthorne

March 2022
Teaching Note

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery and Sandrine Crener

Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details

Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

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15 May 2012
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First Look: May 15

and Yaron Yehezkel Abstract In the context of platform competition in a two-sided market, we study how ex-ante uncertainty and ex-post asymmetric information concerning the value of a new technology affects the strategies of the platforms... View Details

Keywords: Carmen Nobel

21 Dec 2010
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First Look: December 21

lead to reduced economic productivity subsequent to exposure to temptation. Using a design inspired by the classic "Marshmallow Test," we report data from a field experiment in which children between the ages of 6 and 13 were... View Details

11 Mar 2014
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First Look: March 11

our sample). August 2013 Marketing Letters To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online discount vouchers, a relatively... View Details

Keywords: Sean Silverthorne

22 Sep 2009
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First Look: September 22

expanded anti-aging line; and how to market and distribute the product internationally, particularly in France. Issues of intellectual property were also essential to the launch—in the past, Radiant had faced problems with cosmetic... View Details

Keywords: Martha Lagace

28 Jun 2011
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First Look: June 28

recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue... View Details

Keywords: Sean Silverthorne

02 Feb 2010
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First Look: Feb. 2

communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing decisions, and with a sounding board for new View Details

Keywords: Martha Lagace

September 2023 (Revised September 2023)
Teaching Note

Roche: Innovation and Access to Healthcare

By: George Serafeim

Teaching Note for HBS Case No. 123-075. In May 2022, Roche Group, one of the largest healthcare companies in the world, hosted its first investor event focused exclusively on its efforts to impact access to healthcare. While Roche had recently set an ambitious goal to... View Details

Keywords: ESG; Access To Care; Healthcare; Healthcare Access; Innovation; Social Impact; Affordable; Health Care and Treatment; Innovation and Invention; Product Development; Resource Allocation; Corporate Social Responsibility and Impact; Health Industry

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05 Sep 2012
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First Look: September 5

manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the Global Executive Committee (GEC): an internal R&D effort to... View Details

Keywords: Sean Silverthorne

08 Jun 2010
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First Look: June 8

world with new clarity. If there is one strain of conventional wisdom pervading every company in every industry, it is the importance of competing hard to differentiate yourself from the competition. And yet going head-to-head with the... View Details

Keywords: Martha Lagace

21 Apr 2009
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First Look: April 21, 2009

firms headquartered in the United States have performed well since 1980 when compared to firms in Europe or Asia (measured both by sales and by numbers of new product introductions), this essay explores the... View Details

Keywords: Martha Lagace

27 Jul 2010
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First Look: July 27

PublicationsThe Squam Lake Report: Fixing the Financial System Authors include:David S. Scharfstein Publication:Princeton University Press, N.J.: 2010 Abstract In the fall of 2008, fifteen of the world's leading economists—representing the broadest spectrum of... View Details

Keywords: Martha Lagace

26 Aug 2014
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First Look: August 26

engage in instrumental networking influences how dirty this networking makes them feel. Three laboratory experiments and a survey study of lawyers in a large North American law firm provide support for our predictions. We call for a new... View Details

Keywords: Sean Silverthorne

June 2013 (Revised September 2015)
Case

Procter & Gamble

By: Jay W. Lorsch and Kathleen Durante

On July 12, 2012, Bill Ackman's Pershing Square Capital Management announced publicly that it had purchased about $2 billion of Procter and Gamble (P&G) stock. Shares in the company closed up 3.75% the day the disclosure was made public. Ackman told the New York... View Details