Publications
Publications
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- All HBS Web
(16,034)
- Faculty Publications (4,346)
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
- September 1985 (Revised July 2007)
- Case
Population Services International: The Social Marketing Project in Bangladesh
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
- June 1985
- Case
Henkel Group: Umbrella Branding and Globalization Decisions
By: Robert J. Dolan
Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization. View Details
- April 1985 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (B)
Contains a description of some issues confronting management of CML Group as the company progresses toward making an initial public offering. Among the issues and topics addressed in the case are: considerations in choosing an underwriting team, the initial public... View Details
- 1985
- Chapter
Achieving System Cooperation in Developing the Market for Consumer Videotex
By: John A. Quelch and George Yip
- February 1985
- Case
Business Research Corp. (B)
Contains a description of a set of related decisions confronting the management and directors of Business Research Corp. (BRC) in April of 1984. BRC needs more capital to finance continued development of the market for a full-text database comprised of Wall Street... View Details
- January 1985 (Revised November 1985)
- Background Note
Note on the Microcomputer Software Industry--January 1982
Contains a history of the microcomputer software industry from the mid-1970s through early 1982. During that period growth was explosive. Many new companies were formed. However, the eventual structure of the industry was not yet clear. No truly dominant firms had... View Details
- 1985
- Working Paper
Sequential Innovation and Market Structure
By: Jerry R. Green and Jean-Jacques Laffont
This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality... View Details
- September 1984 (Revised May 1985)
- Teaching Note
Federated Industries (A) TN
By: Robert J. Dolan
Teaching Note for (9-585-104). View Details
- September 1984 (Revised March 1993)
- Background Note
Marketing Planning and Organization
By: Robert J. Dolan
Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details
- September 1984 (Revised February 1989)
- Case
Benetton (A)
By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
- September 1984
- Article
The Evolution of Market Risk in the U.S. Steel Industry and Implications for Required Rates of Return
By: Carliss Y. Baldwin, J. J. Tribendis and J. P. Clark
- August 1984 (Revised January 1989)
- Teaching Note
Hart Schaffner & Marx: The Market for Separately Ticketed Suits, Teaching Note
Teaching Note for (9-582-134). View Details
Keywords: Apparel and Accessories Industry
- August 1984 (Revised October 1992)
- Background Note
Marketing Implementation
By: John A. Quelch
Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation. View Details
Keywords: Marketing Strategy
- May 1984 (Revised September 1986)
- Background Note
Basic Quantitative Analysis for Marketing
By: Robert J. Dolan
Shows how to calculate and use the break-even volume in marketing decision making. View Details
- 1984
- Working Paper
Earnings Variability and Variance Bounds Tests for Rationality of Stock Market Prices
By: Robert C. Merton and Terry A. Marsh
- February 1984 (Revised February 1986)
- Case
E.I. du Pont de Nemours & Co.: Titanium Dioxide
By: W. Carl Kester, Robert R. Glauber, David W. Mullins Jr. and Stacy S. Dick
Disequilibrium in the $350 million TiO2 market has prompted Du Pont's Pigments Department to develop two strategies for competing in this market in the future. The growth strategy has a smaller internal rate of return than the alternative strategy due to large capital... View Details
- January 1984
- Article
A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments
By: Robert J. Dolan
Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details