Publications

March 1983 (Revised November 1988)
Case

Michael Bregman

By: Howard H. Stevenson and Richard O. von Werssowetz

Michael Bregman has successfully opened pilot installations of two different restaurant concepts. He now must develop a strategy for growth, including decisions about fast or slow growth, use of company-owned versus franchised units, and how to use the different... View Details

Keywords: Decisions; Framework; Growth and Development Strategy; Franchise Ownership; Expansion

1983
Book

Third World Multinationals

By: L. T. Wells Jr.

Keywords: Developing Countries and Economies; Multinational Firms and Management

January 1983 (Revised June 1985)
Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch

Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details

Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States

December 1982 (Revised December 1984)
Case

Hi-Tech Corp.

By: Fred K. Foulkes and William E. Fruhan Jr.

Hi-Tech examines the financial implications of a reduction in the work force via a voluntary severance program which offers up to two and a half times annual pay if an employee voluntarily terminates employment. View Details

Keywords: Job Cuts and Outsourcing; Financial Management; Retirement; Employees; Compensation and Benefits; Corporate Finance; Technology Industry; Europe

October 1982
Case

Assessing Managerial Talent at AT&T (A) (Condensed)

By: Michael Beer

Keywords: Talent and Talent Management; Leadership Development; Human Resources; Management; Telecommunications Industry; United States

March 1982 (Revised September 1985)
Case

Sealed Air Corporation

By: Robert J. Dolan

Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details

Keywords: Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States

1982
Article

Managerial Roles and Career Paths of Gatekeepers and Project Supervisors

By: R. Katz and Michael Tushman

Keywords: Management; Personal Development and Career

November 1981
Case

Assessing Managerial Talent at AT&T (A)

By: Michael Beer

Provides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates... View Details

Keywords: Managerial Roles; Performance Evaluation; Management Teams; Executive Education; Management Skills

January 1981 (Revised February 1982)
Case

People's Republic of China: Development Strategies and Performance

By: James E. Austin

Keywords: Development Economics; Growth and Development Strategy; Business and Government Relations; China

August 1980 (Revised August 1985)
Case

Teradyne, Inc.--1979: Semiconductor Test Division (A)

By: Benson P. Shapiro

In 1979, the management of Teradyne's Semiconductor Test Division had to make important decisions regarding the allocation of engineering resources in the face of increased competition. They had to choose between upgrading an existing product and developing a new one. View Details

Keywords: Decisions; Resource Allocation; Product; Product Development; Competition; Semiconductor Industry

1980
Chapter

Negotiating and Implementing Mineral Agreements with Multinationals: Some Critical Tax Development Issues

By: L. T. Wells Jr. and Malcolm Gillis

Keywords: Agreements and Arrangements; Metals and Minerals; Mining; Multinational Firms and Management; Globalized Markets and Industries; Taxation; Mining Industry

1980
Article

R&D Performance as a Function of Internal Communication, Project Management, and the Nature of the Work

By: Thomas J. Allen, Denis M.S. Lee and Michael Tushman

Keywords: Research and Development; Performance; Communication; Projects; Management

winter 1979
Article

Managing Communication Networks in Research and Development Laboratories

By: Michael Tushman

Keywords: Research and Development; Communication; Management

October 1979 (Revised March 1986)
Case

PC&D, Inc.

By: Evelyn T. Christiansen and Richard G. Hamermesh

Covers history of PC&D from 1960 to 1975 as it grows from a single business firm to a diversified firm. Emphasizes the use of subsidiaries for product development and fast growth. Other issues include problems of a new CEO in keeping control of fast growing divisions. View Details

Keywords: Leadership; Business Subsidiaries; Diversification; Growth Management; Product Development

April 1979 (Revised April 1986)
Case

Mexico: Development Strategies and Performance

By: James E. Austin

Keywords: Developing Countries and Economies; Growth and Development Strategy; Mexico

March 1979 (Revised June 1985)
Case

Chain Saw Industry in 1974

By: Michael E. Porter

Describes the structure of the chain saw industry in 1974, when it is on the threshold of a major period of growth. Data are provided on each significant competitor. The discussion should center around strategies in a growing market for differently situated... View Details

Keywords: Industry Growth; Corporate Strategy; Industry Structures; Growth and Development Strategy; Manufacturing Industry