Cost - Publications - Faculty & Research

01 Mar 2009
News

Your Taxi Is Waiting

term familiar to every good HBS student. With its relatively low price tag (about $2.8 million) and low operating costs (40 percent less than existing small jets), the twin-engine Mustang and other “very light jets” (VLJs) represent a... View Details

Keywords: Julia Hanna; Air Transportation; Transportation

15 Feb 2000
Research & Ideas

Growing Pains: Prescriptions for U.S. Health Care

at its upper end." Christensen sees the same pattern in health care. Sophisticated procedures and treatments, along with an abundance of highly trained professionals, have combined to drive costs out of sight. Today's general... View Details

Keywords: by Staff; Health

29 Jan 2019
First Look

New Research and Ideas, January 29, 2019

failures thus create managerial challenges and opportunities for focal firms and their competitors. Focal firm failures often result in sales decreases and cost increases associated with remedial public relations and manufacturing... View Details

Keywords: Dina Gerdeman

01 Sep 2015
First Look

First Look -- September 1, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=49520 2015 Journal of Comparative Effectiveness Research Comparative Costs of Advanced Proton and Photon Radiation Therapies: Lessons from Time-driven Activity-based View Details

Keywords: Sean Silverthorne

15 Dec 2015
First Look

December 15, 2015

(Frank) Li, and Dylan B. Minor Abstract—We link the corporate governance literature in financial economics to the agency cost perspective of corporate social responsibility (CSR) to derive theoretical predictions about the relationship... View Details

Keywords: Carmen Nobel

Ralph Budd

In 1919, when Budd took over the helm at Great Northern, he was the youngest railway president in the country. Budd pioneered new projects including the 1926-1928 Cascade Mountains tunnel project, which cost $25 million and eliminated the... View Details

Keywords: Transportation

01 Jun 2017
News

Powered by the HBS Fund

productivity. Professor Emeritus Robert S. Kaplan explain how he uses action research to lower the cost of health care. Professor Mihir Desai talk about his research and his testimony before Congress on international tax reform. View Details

Web

Working Knowledge | Harvard Business School

. Economics and Global Commerce Tracking Tariffs: Are Retailers Passing Costs to Consumers? Featuring Alberto F. Cavallo . By Ana Elena Azpúrua on June 6, 2025 . Finance and Investing How Proxy Advisers Get Companies Talking to... View Details

01 Mar 2017
News

A Healthy Profit

of Building a Culture of Health: A New Imperative for Business. “But if you have a norovirus outbreak on a weeklong cruise with 5,000 people, and that vessel has to port and the cruise is canceled, that loss will cost Royal Caribbean a... View Details

Keywords: Dan Morrell

01 Dec 2011
News

What Keeps HBS Ahead? You Do!

rely on revenue from Executive Education, Publishing, and our endowment to supplement the cost of delivering the program. This revenue covers the basics, but in many cases, the work that ensures the School’s continued... View Details

Keywords: William A. Sahlman; Colleges, Universities, and Professional Schools; Educational Services

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

direct sales? Should I break out individual costs on a price tag? How Can Marketing Better Align With Corporate Strategy? Fixing the Marketing—CEO Disconnect In many companies, the marketing function has wandered far from the firms'... View Details

29 May 2001
Research & Ideas

How Technological Disruption Changes Everything

could only be accomplished by specialists in less convenient, centralized settings. PCs, for example, brought computing power to individuals at a fraction of the cost of minicomputers, replacing the minicomputer specialist and centralized... View Details

Keywords: by Sean Silverthorne; Health

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

to explore the impact of a specific media source on the business landscape. "Depending on what the media reports on, it can actually create reputational costs for firms," says Jonas Heese, an assistant professor in the... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

screenwriters, their most immediate problem is how to get the access, how to get their ideas heard” “From the buyer’s point of view, evaluating an idea not only involves physical costs and the opportunity View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

Playing on social media, particularly when the playful activity occurs in real time during a live event, can charm an audience—while in some cases costing little to do so. Dutch shipping container company Maersk Line ran a social media... View Details

Keywords: by Dina Gerdeman; Advertising

06 Apr 2007
What Do You Think?

Will Market Forces Stop Global Warming?

Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details

Keywords: by Jim Heskett; Energy; Utilities

11 Aug 2003
Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

Harvard Business School, discusses how businesses can sidestep the often prohibitive costs and time-consuming trials of experimentation by implementing new technologies. Wendy Guild: We've all heard the old saw, "If it ain't broke,... View Details

Keywords: by Wendy Guild

01 Oct 2021
News

Tackling the World’s Most Difficult Challenges

traditional balance sheet does not account for a company’s cost to society. For instance, airlines don’t figure in the environmental costs of travel, which can amount to billions annually. HBS’s... View Details

08 Aug 2017
First Look

First Look at Research and Ideas, August 8, 2017

characteristic-based portfolio strategy that requires relatively low annual turnover. This is a continuum, with small size (a very persistent characteristic) at one end of the spectrum and high frequency reversal at the other. Unlike low-turnover tilts, a full history... View Details