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  • 14 Apr 2009
  • First Look

First Look: April 14, 2009

consumers to purchase more than one brand. When consumers purchase all varieties from which they derive non-negative net utility, there is no competition, so that each firm behaves like an unconstrained... View Details
Keywords: Martha Lagace
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science, looks into how and why spending money on others promotes happiness. Norton explains more in this Q&A. 7. Marketing Your Way Through a Recession In a... View Details
Keywords: by Staff
  • 14 Dec 2022
  • Blog Post

Creating Emerging Markets Sustainability Series - Reducing Plastic Pollution on a Global Scale

and towards more sustainable materials. The two interviews featured below frame the issue from different perspectives as they discuss the point of view of consumers as well as that of business leadership: María Emilia Correa is the... View Details
  • Profile

Ann S. Moore

Ann S. Moore (MBA 1978), the first female chair and CEO of Time Inc., oversaw nearly 150 magazines and their brand extensions. During her tenure, she launched more magazines than Time founder Henry R. Luce and, as publisher of People, turned that magazine into a View Details
Keywords: Entertainment / Media; Entrepreneurship
  • 01 Sep 2005
  • News

The Dark Side

Sun for five years, Yelland learned what his readers wanted, including fare such as scandalous pols and topless royals. “The Sun is probably more plugged into British consumers than almost any other business in the country,” said Yelland.... View Details
Keywords: Arts, Entertainment
  • Fast Answer

Field Course: Investing for Impact

details. SimplyAnalytics - enables creation of maps and tables for the United States that incorporate data such as population, age, race, income, employment, and education. See also, resources for Black Business Leaders and Entrepreneurship course, which includes... View Details
  • Profile

Paul Scharfman

In a small, undercapitalized cheese manufacturing operation in rural Wisconsin, Paul Scharfman (AB 1976, MBA 1979) saw the opportunity to develop a variety of specialty cheeses that would appeal to the palates of the growing population of ethnic View Details
Keywords: Manufacturing; Retail
  • Web

SimplyAnalytics | Baker Library

subscription also allows access to Experian Simmons Local for market research data and D&B for business demographics. SimmonsLOCAL is also included with consumer behavior data for all of America's 210 media markets on a local level. Get... View Details
  • 17 Apr 2016
  • News

Driving Digital Expansion

Named CEO in 2011, Rozhan has overseen rapid growth at the company as it confronts a changing technological landscape with the recent launch of Tribe, an over-the-top service that allows consumers to download locally produced digital... View Details
  • Fast Answer

Banking industry: overviews & statistics

Institution Directory listing top US Backs going back to 1992. S&P NetAdvantage has industry survey on multinational banks, regional banks, and consumer finance. Also available in Capital IQ under Markets > Industry Surveys. View Details

    Charles R. Schwab

    profits, the company eventually became a consumer favorite, being one of the first brokerages to serve customers nationally and to offer 24 hour, 7 day a week services. View Details
    Keywords: Finance
    • 2010
    • Working Paper

    Cognitive Barriers to Environmental Action: Problems and Solutions

    By: Lisa L. Shu and Max Bazerman
    We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details
    Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias
    Related
    • July – August 2008
    • Article

    When Virtue Is a Vice

    By: Anat Keinan and Ran Kivetz
    Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now. View Details
    Keywords: Decision Choices and Conditions; Forecasting and Prediction; Moral Sensibility; Marketing Strategy; Consumer Behavior; Emotions; Luxury
    Related
    • December 2015 (Revised September 2016)
    • Supplement

    ANA (B)

    By: Doug J. Chung and Mayuka Yamazaki
    All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
    Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
    Related

      Aban Pestonjee

      Keywords: Diversified
      • Fast Answer

      Mortgages: data

      Where can I find data on mortgages (rates, originations, sub-prime)? Federal Housing Finance Agency: data on current and historical average mortgage rates. Consumer Financial Protection Bureau: data from the Home Mortgage Disclosure Act.... View Details
      • Fast Answer

      Defense Industry Research

      drivers of the industry, industry risk, market data and segments, competitors and industry performance. View Details
      • 22 Aug 2020
      • News

      Bluemercury’s Marla Beck on How Covid-19 Is Changing the Beauty Business

      Marla Beck (MBA 1998) Marla Beck (MBA 1998) Bluemercury cofounder and CEO Marla Beck (MBA 1998) recently spoke to the Wall Street Journal’s Secrets of Wealthy Women podcast about how her company has adapted during the pandemic. One of those changes has been reacting to... View Details
      • Career Coach

      Marsha Faradina

      Marsha has 8 years of experience in the energy industry (oil & gas/power generation) and was in consumer goods for her first job. She switched to consulting and moved from Asia to the US. Therefore, she enjoys assisting students... View Details
      • Portrait Project

      Meka Millstone

      environment which they can extend into their personal lives. My wish is to inspire all those around me to be passionately involved in life. I hope to continue to energetically pursue my "passions" as: a motivational leader in retail, View Details