Publications

06 Sep 2006
Lessons from the Classroom

Mixing Students and Scientists in the Classroom

five or ten universities in the world where you could teach a course like this. We draw on science from labs across Harvard, and our student teams are tasked with determining if there is a market for the science, who the competition is,... View Details

Keywords: by Deborah Blagg; Education

July 2016 (Revised June 2019)
Case

Hamilton: An American Musical

By: Anita Elberse and Jennifer Schoppe

In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details

Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States

16 Jul 2021
Op-Ed

For Entrepreneurs, the Benefits of Slowing Down

A few months ago, I wrote about the ridiculous increase in velocity that we are seeing in the venture capital market in my post, Velocity and Venture Capital: 11. Now that summer is upon us, I want to reflect on the subtle value of... View Details

Keywords: by Jeffrey Bussgang

01 Apr 2001
News

The Natural Advantage

After a long career in marketing and management with top U.K. and international companies, Alan Heeks (MBA 1976) turned over a new leaf in 1990. He set up the Wessex Foundation, an educational charity whose centerpiece is Magdalen Farm,... View Details

Keywords: Crop Production; Agriculture; Business Schools & Computer & Management Training; Educational Services

17 Mar 2020
Working Paper Summaries

From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior

Keywords: by Reto Hofstetter, Gabriela Kunath, and Leslie K. John

August 2014
Case

Rent the Runway (Abridged)

By: Thomas R. Eisenmann, Brent Goldfarb and David A. Kirsch

Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details

Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry

Web

Tools | New Venture Competition

Social Impact: Dutch Leonard (login required) Workshops Developing Your Social Enterprise Pitch, Powerpoint Deck February 2019 Developing Your Social Enterprise Pitch: Worksheet (PDF) February 2019 Play... View Details

14 Sep 2015
Research & Ideas

Rewriting the Rules of Service Competition

way when it introduced faster, larger expresso machines that ruined the service experience for baristas and customers alike by shortening the contact time and obstructing their view of each other. Satisfying customers is not enough. Great service leaders take steps to... View Details

Keywords: by James Heskett, W. Earl Sasser & Leonard A. Schlesinger; Retail

October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Sports Industry