developing markets - Publications - Faculty & Research

J. Paul Austin

Austin was instrumental in building Coke’s international presence. This was dramatically exhibited by his development of an exclusive agreement to market Coke in China in 1978. During his tenure as Coke’s... View Details

Keywords: Food & Tobacco

Profile

Katy Lankester

entrepreneurial, but large enough to matter. That led me away from pharma and devices, to payer, provider and services. It also helped me identify what type of role I was interested in, because the courses exposed me to areas from View Details

Keywords: Health Care

19 Sep 2012
Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

programs to an investment board comprising both insiders (senior GSK executives) and outsiders (including a venture capitalist and a biotech CEO). After a three-month review period, successful teams are awarded three years worth of investment funding. Because drug... View Details

Keywords: by Carmen Nobel

January 2008 (Revised February 2010)
Case

Microsoft adCenter

By: Peter Coles and Benjamin Edelman

Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set... View Details

Keywords: Digital Marketing; Growth and Development Strategy; Competition; Advertising Industry

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23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

responses to the impractical aspects of price coherence. "Our first price coherence paper develops a theory model showing what happens in affected markets," Edelman says. "Our companion paper, Markets with... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

07 Feb 2005
Research & Ideas

How “Career Imprinting” Shapes Leaders

We all know the importance of mentors and other early career experiences in shaping the kind of leaders we ultimately become. But how important to that development are the particular companies we work for? For Harvard Business School... View Details

Keywords: by Mallory Stark

01 Mar 2012
News

FIELD 2: Global Intelligence

Watch the thinking that underpins HBS’s new field method of study Investing in HBS Great Expectations Model Teamwork Donor Spotlight Balanced Scorecard and Beer Game Go High-Tech FAQ For the second module of FIELD (Field Immersion Experiences for Leadership... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Career Coach

Craig Husa

As the founder or CEO, Craig (HBS ’90, USNA ’83) has grown and sold four technology-enabled companies to leading public companies. He attributes most of his success (the rest is luck) to building and leading high performing teams who can grow companies and revenue by... View Details

Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets

September 1993 (Revised June 1994)
Supplement

Hewlett-Packard: Singapore (B)

By: Dorothy A. Leonard

Discusses the printer Hewlett-Packard has developed. View Details

Keywords: Risk and Uncertainty; Product Development; Research; Marketing; Market Entry and Exit; Computer Industry; Manufacturing Industry; Singapore

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July 2009
Teaching Note

Bernd Beetz: Creating the New Coty (TN)

By: Geoffrey G. Jones

Teaching Note for [808133]. View Details

Keywords: Financial Crisis; Brands and Branding; Corporate Entrepreneurship; Growth and Development; Business Subsidiaries; Product Launch; Beauty and Cosmetics Industry; Russia

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17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?" published last summer in The Boston... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

01 Dec 2010
News

Eight Join HBS Faculty

teaching. His coauthored research on golfer performance has aided the PGA’s development of a new metric to measure putting skills. Francesca Gino is an associate professor in the Negotiation, Organizations View Details

June 2005 (Revised August 2006)
Case

Ducati Corse

By: Francesca Gino and Andrew P. McAfee

Ducati Corse, the racing arm of Ducati Motorcycles, has entered the Moto GP circuit with a completely new bike. This bike was designed and tested using a great deal of information technology. After a very successful initial season, the Ducati Moto GP team sees... View Details

Keywords: Design; Business Strategy; Product Marketing; Information Technology; Performance Improvement; Change Management; Research and Development; Motorcycle Industry; Italy

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Find at Harvard

April 1998
Teaching Note

Materials Technology Corporation TN

By: Clayton M. Christensen

Teaching Note for (9-694-075). View Details

Keywords: Business Startups; Market Entry and Exit; Technology; Research; Markets; Marketing Strategy; Product Development

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February 2022
Case

Paul Polman

By: Elizabeth A. Keenan, Youngme Moon and Susie Ma

Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving

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Profile

Tuce Zengin Van den Eynde

menu that would help facilitate rapid growth through a drive-in retail model. FIELD 3, Tuce observes, “pushes you to see how entrepreneurs work. It gives you a sense of what it would be like to build a business from scratch, and teaches you how to test ideas, talk to... View Details

Keywords: Other Financial Services; Entrepreneurship

26 Feb 2007
Research & Ideas

The Power of the Noncompete Clause

important for regional development as well: "Given the many and mostly unsuccessful attempts to recreate Silicon Valley in various areas, understanding whether noncompetes play a role could be of help to policymakers," he adds.... View Details

Keywords: by Martha Lagace

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

sites. Our online visits often come in short bursts rather than extended leisurely strolls through cyberspace. People with higher incomes spend less time online than those making less. In other words, consumers behave online in a much different way than they do in... View Details

Keywords: by Julia Hanna; Retail; Web Services

11 Mar 2001
Research & Ideas

Group Therapy

investment purposes in one company in a grupo, for instance, can be internally generated by other parts of the organization. This can enhance value creation, especially when external capital markets are poorly functioning. Second,... View Details

Keywords: by Peter Jacobs