The Harvard Campaign - Publications - Faculty & Research

29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

rapidly changing. Harvard Business School Senior Associate Dean Matthew Weinzierl’s new research explores the business opportunities hidden among the stars, particularly in... View Details

Keywords: by Kara Baskin; Aerospace

05 Mar 2019
News

Trump doomed their American dreams — leaving businesses in the lurch

22 Aug 2024
Research & Ideas

Reading the Financial Crisis Warning Signs: Credit Markets and the 'Red-Zone'

credit market dynamics—and investor behavior. HBS Working Knowledge spoke with Robin Greenwood, the George Gund Professor of Finance and Banking at Harvard Business School, about View Details

Keywords: by Rachel Layne; Banking

18 Sep 2006
Research & Ideas

When Words Get in the Way: The Failure of Fiscal Language

Does the federal deficit matter? Oceans of ink track and report this monster tally (current estimates for fiscal year 2006 stand at $260 billion), yet Jerry Green of Harvard Business School and Laurence J.... View Details

Keywords: by Julia Hanna

09 Oct 2013
News

The Cheater's High: Why it Feels Good to be Unethical

17 May 2011
Working Paper Summaries

The Consequences of Mandatory Corporate Sustainability Reporting

Keywords: by Ioannis Ioannou & George Serafeim

10 Mar 2020
Research & Ideas

The Little Understood Problem Confronting Diverse Workplaces

associate professor at McMaster University’s DeGroote School of Business. She co-authored the paper with Lakshmi Ramarajan, the Anna Spangler Nelson and Thomas C. Nelson Associate Professor at View Details

Keywords: by Julia Hanna

01 Dec 2008
News

Business at the Summit

HBS Centennial Event Confronts Present and Future Challenges Rising to the challenge: Harvard President Drew Gilpin Faust and Dean Jay Light shared a vision of closer collaboration between HBS and View Details

Keywords: leadership; alumni events; Centennial; Business Schools & Computer & Management Training; Educational Services; Finance; Management

22 Feb 2024
Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

underpin this technology typically subsume the information that users enter, helping the software provide better answers over time. Working Knowledge spoke with Seth Neel, an expert on machine “unlearning”... View Details

Keywords: by Rachel Layne; Technology; Information Technology

02 Dec 2014
Blog Post

Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference

On November 16th, 2014, the Marketing & CPG Club hosted the 2014 Marketing Innovation Conference at Harvard Business School. This year’s theme was “Building a... View Details

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

articles. Much of Porter's thinking originally appeared in the pages of the Harvard Business Review. Eleven of those seminal articles are collected in On Competition, a book... View Details

Keywords: Re: Michael E. Porter

04 Oct 2012
News

5 Key Questions to Gauge the Culture in Your Startup

29 Mar 2022
News

Private Equity’s Opaque Costs Mystify the Pensions That Pay Them

04 Dec 2018
News

The Reason Many Ultrarich People Aren’t Satisfied With Their Wealth

01 Sep 2007
News

Letters to the Editor

HBS, I don’t remember any of my professors as having been openly left-wing or right-wing political ideologues. We studied business management and the “bottom line.” But since Professor Kanter has introduced View Details

Keywords: Educational Services

22 May 2020
News

In the Lockdown Economy, Old Measures of Inflation Get It Wrong

November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry

Citation

Find at Harvard

Purchase

24 Jul 2019
Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

choices are presented—can encourage people to change their behavior in pursuit of policy goals, says Michael Luca, the Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business... View Details

Keywords: by Dina Gerdeman

01 Dec 2008
News

Back to the Future

term. So interested was the public in its findings and analysis, the book became a widely praised New York Times bestseller. It was also “a model of what university research and monograph writing on a major... View Details

Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing; Oil and Gas Extraction; Mining

07 Dec 2015
News

Publications