Publications

May 2002 (Revised October 2002)
Case

Dell--New Horizons

By: V. Kasturi Rangan and Marie Bell

Founded in 1984, Dell Corp. has achieved phenomenal growth, and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry's average 30-year growth rate crashed to a negative 10%. Dell must make... View Details

Keywords: History; Decisions; Product Positioning; Marketing Strategy; Framework; Globalization; Brands and Branding; Computer Industry; Technology Industry; United States

March 1999
Case

Eastman Kodak Company

By: Robert J. Dolan

Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an... View Details

Keywords: Segmentation; Product Positioning; Price; Brands and Branding; Product Launch; Consumer Products Industry

September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (B)

A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Food and Beverage Industry

Profile

Whitney Wilson

business problems they were solving.” After the Chamber, she accepted a consulting position with Deloitte in Washington DC where she “worked in the strategy and analytics practice for public sector clients. I focused my work around... View Details

Profile

Doba Parushev

joined the nonprofit Endeavor, in Chile, in which he supported potential entrepreneurs. A one-year fellowship became a three-year residency. "It was one of the best decisions I ever made; it gave me a position with tremendous leeway.... View Details

Keywords: Consulting

01 Sep 2003
News

Neil MacKenna on Effective Job Search Strategies

Alumni Career Services. What follows are several samples of MacKenna’s wisdom that might be of use to those in transition. Reassure Yourself. Anxiety during job searches only creates a creative block in your mind. Creativity returns to you only if you get View Details

01 Jun 2011
News

Promising Starts

Eight Class of 2011 MBAs will spend the coming year working in key management positions with nonprofits and public-sector organizations with support from the School’s Leadership Fellows Program. This year’s fellows are (front row) Alisa... View Details

September 2010 (Revised August 2013)
Case

Liza Davis and the Bargain Hunting Customer

By: Francisco de Asis Martinez-Jerez and Lisa Brem

Liza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast-growing bargain hunter segment or hold the line on price discounts to preserve their brand image? Customer profitability... View Details

Keywords: Competitive Strategy; Price; Product Positioning; Customer Value and Value Chain; Business Cycles; Financial Crisis; Profit; Knowledge Use and Leverage; Fashion Industry; Retail Industry

September 1999 (Revised July 2006)
Case

Juice Guys (A)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle

The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details

Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry

April 1999
Teaching Note

Dimensions of Technology Strategy: Managing Innovation: Overview Teaching Note for Module 5

By: Clayton M. Christensen

Provides instructors with an overview teaching note for the technology strategy module of the course. The cases in the module give students insights about several issues in technology strategy. These include: 1) Whether to be a technological leader or follower; 2)... View Details

Keywords: Investment; Investment Return; Innovation and Management; Job Cuts and Outsourcing; Managerial Roles; Performance Improvement; Problems and Challenges; Research; Strategy; Technology

June 1995
Case

Northern Telecom and Tong Guang Electronics (A1): Getting to Know Each Other

By: Rosabeth M. Kanter and Pamela A. Yatsko

In its second year of operation, the joint venture between Northern Telecom (Nortel) of Canada and Tong Guang Electronics of China to manufacture telecommunications equipment in China has hit a crisis. The Chinese partner has asked Northern Telecom to replace its... View Details

Keywords: Mobile and Wireless Technology; Joint Ventures; Change Management; Organizational Culture; Crisis Management; Financial Crisis; Job Cuts and Outsourcing; Leadership; Telecommunications Industry; Manufacturing Industry; Canada; China

Find at Harvard

01 Dec 2012
News

From Where We Stand

opportunities to travel and meet new people. Maintain a sense of humor and share your true self. Make sure you have close friends with whom you can brainstorm and complain in private. Be positive in the job environment, but be sure that... View Details

18 May 2021
Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

Starting a job can feel like stepping onto a movie set without a script. Everyone knows the plot; the challenge is figuring out the role. Managers often know what they want from top performers but rarely explain it. That perspective underpins The Unspoken Rules:... View Details

Keywords: by Carolyn DiPaolo

2023
White Paper

Delivering on the Degree: The College to Jobs Playbook

By: David Deming, Joseph B. Fuller, Rachel Lipson, Kerry McKittrick, Ali Epstein and Emma Catalfamo

Keywords: Job Search; Personal Development and Career; Higher Education; Employment

Read Now

October 2022
Case

Pricing at Echosec Systems

By: Elie Ofek, Marco Bertini, Annelena Lobb and Alexis Lefort

This case follows the evolution of pricing strategy at Echosec Systems, a Canadian open source intelligence firm. The case provides information on pricing as the company grows and diversifies its product offerings. View Details

Keywords: Marketing Strategy; Product Positioning; Price; Product Development; Information Industry; Canada; United States

December 2013 (Revised October 2014)
Case

The Munich Oktoberfest: From Local Tradition to Global Capitalism

By: Juan Alcacer, Christian Bettinger and Andreas Philippi

Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details

Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing

Article

Change is Everyone's Job: Managing the Extended Enterprise in a Globally-Connected World

By: R. M. Kanter

Keywords: Change; Jobs and Positions; Management; Global Range; Business Ventures; Networks