Consumer - Publications - Faculty & Research

18 Mar 2014
News

The Oz of Data Opens the Curtain

crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details

Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information

September 1999 (Revised July 2006)
Case

Juice Guys (A)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle

The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details

Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry

Citation

Educators

Purchase

Fast Answer

Black Business Leaders and Entrepreneurship

Suggested Resources Consumer Lifestyle & Buying Power Granular data on income, purchasing power, and lifestyle of American consumers. American Incomes: Demographics of Who Has Money (book) Who we are: Blacks (book)... View Details

01 Jun 2015
News

Five-Star Research

When Assistant Professor Michael Luca began studying online consumer reviews in 2008, then four-year-old Yelp.com, cofounded by Jeremy Stoppelman (MBA 2005), had 10 million reviews. Today, it has more than 71 million reviews, and the... View Details

Keywords: April White; News, Library, Internet, and Other Services; Information

01 Jun 2002
News

The Mind Speaks, Marketers Listen

Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details

18 Nov 2013
Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

that term, allowing its users to "consume" information in ways that were formerly unavailable to them due to cost, complexity, or both. The fact that half a billion consumers willingly engage on Twitter's platform confirms the viability... View Details

Keywords: by Chet Huber; Technology

Profile

Juan Pablo Moncayo

to make decisions with conviction, but without all the necessary information." As he worked his way up at Goldman, from banking to private equity, HBS remained in the back of his mind. Finally, in 2013, JP realized "it was now or never. Through PE, I knew I... View Details

Keywords: Financial Services

Profile

Brendan Mosher

Defense (DOD) fellowship to Stanford. There, he concentrated on engineering design and worked on energy reduction optimization for a Nissan factory in Tennessee, as well as an innovative consumer technology that helps improve automobile... View Details

14 Mar 2018
Blog Post

The 2+2 Program: Finding the Freedom to Take Risks

my MBA, though, I also wanted to gain other experiences and knowledge to make my time at HBS as fruitful as possible. I had an itch to try out a completely different passion in the consumer products space. The 2+2 Program gave me the... View Details

01 Jun 2017
News

Ask the Expert: On the Fly

free-market competition. While market liberalization internationally is still evolving, the consumer benefits of the competitive marketplace are pretty compelling. Putting any one carrier in charge of the infrastructure that forms the... View Details

Keywords: Julia Hanna

08 Jan 2016
News

Investing in Sustainability

the car—but with collective action, these small changes could have a big impact, Tiller says. The organization also wants consumers to understand the connection between food and fuel: nearly 50 percent of the country’s corn crop is turned... View Details

Keywords: April White; Agriculture

01 Jun 2015
News

The Military and the MBA: Lance Batchelor (MBA 1993)

and services to consumers over 50 in the United Kingdom. The first three to six months, almost everybody who arrives at HBS is convinced that the admissions office must have made a mistake, that they’re going to get caught out. If you... View Details

Keywords: National Security and International Affairs; Government

September 2002
Case

Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand

By: H. Kent Bowen and Jonathan P Groberg

Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details

Keywords: Health Care and Treatment; Collaborative Innovation and Invention; Problems and Challenges; Product; Forecasting and Prediction; Marketing Strategy; Sales; Demand and Consumers; Production; Health Industry

Citation

Educators

Purchase

May 1999 (Revised July 2000)
Teaching Note

Reading Rehabilitation Hospital: Implementing Patient-Focused Care TN

By: Jody H. Gittell and Sandra J. Sucher

Teaching Note for (9-898-172). A rewritten version of an earlier teaching note. View Details

Keywords: Health; Health Care and Treatment; Medical Specialties; Health Testing and Trials; Valuation; Service Operations; Balance and Stability; Production; Demand and Consumers; Risk and Uncertainty; Technology; Health Industry

Citation

Purchase

February 1999 (Revised May 1999)
Case

Onsale, Inc.

By: Youngme E. Moon

Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details

Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry

Citation

Educators

Purchase

Person Page

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

01 Feb 2000
News

Executives Convene to Discuss Consumer-Driven Health Care

U.S. consumers more power over decisions related to health care. Those who advocate consumer-driven health care - including conference chair Professor Regina E. Herzlinger - believe that shifting control of health-care purchasing... View Details