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  • November 2022 (Revised August 2025)
  • Exercise

Managing Customer Retention at Teleko

By: Eva Ascarza
This exercise aims to teach students about 1) Targeting Policies; and 2) Algorithmic decision making, and 3) Retention management. View Details
Keywords: Algorithmic Decision Making; Marketing Strategy; Customer Focus and Relationships
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  • April 2012 (Revised March 2013)
  • Case

Social Strategy at American Express

By: Mikolaj Jan Piskorski and David Chen
American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own... View Details
Keywords: Strategy; Partners and Partnerships; Social Marketing; Financial Services Industry
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  • Student-Profile

Erica Moszkowski

“HBS is the ideal environment because I get to think about the world like an economist, but I have the freedom and resources to draw on methods from other disciplines as I study market design and industrial organization.” Coming from a... View Details
  • 2014
  • Chapter

The Language of Global Management

By: Tsedal Neeley
Over the last two decades, organizations seeking global expansion have been mandating an English lingua franca, or common language to facilitate global collaboration regardless of the country location of their headquarters. This article explains why stipulating a... View Details
Keywords: Language; Lingua Franca; Networks; Governance; Information Technology; Management; Ethics; Emerging Markets; Innovation and Invention
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  • 01 Jun 1997
  • News

New Releases

may still lose market dominance. Drawing on observations from a variety of industries, HBS associate professor Clayton Christensen argues that otherwise sound business practices - such as concentrating investments and technology on the... View Details
  • 09 Oct 2017
  • Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

Fox News has influenced how companies disclose financial news. Legal analyst Gregg Jarrett on the set in 2016. Source: Wikipedia Commons, CC 3.0) The United States presidential election of 2000 took place in a simpler time. The internet was not yet a major news source,... View Details
Keywords: by Jen Deaderick; Media & Broadcasting
  • 06 Aug 2020
  • Blog Post

WHY WE STARTED THE HBS BLACK INVESTMENT CLUB

classmate Paul Ampofo (MBA 2020). The idea came to me after I saw many of my Black classmates become discouraged by being left out of recruiting processes altogether or repeatedly rejected from the small pool of coveted roles in venture View Details
Keywords: All Industries
  • April 2009 (Revised December 2010)
  • Case

Equity International: The Second Act

By: Nicolas P. Retsinas, Ben Creo and Ricardo Reisen de Pinho
Thomas McDonald, senior vice president of Equity International (EI), is weighing an investment in the Brazilian homebuilder Gafisa. Was this the right country? The right company? The right co-investor? The right time? McDonald would be investing alongside a Brazilian... View Details
Keywords: Private Equity; Investment; Emerging Markets; Partners and Partnerships; Interests; Brazil
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  • Career Coach

Martha Tassinari

development, from self-assessment to networking to negotiation to professional development, with a particular focus on marketing oneself effectively (resume, LinkedIn, bio, pitch and interviewing) and navigating the network-based search.... View Details
Keywords: Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital; Venture Capital
  • 07 Nov 2016
  • Research & Ideas

Corporate Tax Strategies Mirror Personal Returns of Top Execs

influence over the corporate tax strategy. They then reconstructed insider holdings portfolios and built-in capital gains in order to get a precise estimate of their incentives. There were three measures for determining which executives... View Details
Keywords: by Roberta Holland
  • September 1992 (Revised August 2010)
  • Case

The Carried Interest

By: Henry B. Reiling
Makes the point that general partners and others frequently contract to receive a share of any profits that the venture they manage generates. This practice raises the question of whether the value of this contract right should be taxed when it is received or only when... View Details
Keywords: Venture Capital; Cash Flow; Profit Sharing; Taxation; Contracts; Business or Company Management; Partners and Partnerships
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  • Web

Courses by Title - Course Catalog

Renovation: Optimizing Product Line Architecture Marketing Tomomichi Amano Spring 2026 Q4 1.5 Institutions, Macroeconomics, and the Global Economy Business, Government & the International Economy Vincent Pons Spring 2026 Q3Q4 3.0... View Details
  • 02 Mar 2023
  • News

Carbon's Second Act

a circular carbon economy using humankind's CO2 emissions or the CO2 that's already in the air. DM: The aspirations and energy are important. But getting these big plans into action requires not just new ideas or the capital to support... View Details
  • 28 May 2019
  • News

Beyond the Bitcoin Bubble

bitcoin crashed are now starting to do more rigorous analysis.” What got you interested in cryptocurrencies? Deer Isle Group is involved with capital raising. And a few years ago, I saw this new technology suddenly storm onto the radar... View Details
Keywords: Dan Morrell
  • 24 Mar 2002
  • Lessons from the Classroom

Case Study: A Lesson in Private Venture Financing

With few opportunities for IPOs, a developing infrastructure, low transparency, and a limited labor market, the environment for private venture financing in Africa could be described as "challenging" at best. Yet if the demands of an African View Details
Keywords: by Julia Hanna
  • January 1993 (Revised November 1993)
  • Case

FCB and Publicis (B): Managing Client and Country Diversity

By: Rosabeth M. Kanter
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network. View Details
Keywords: Customer Relationship Management; Alliances; Cooperation; Globalized Firms and Management; Partners and Partnerships; Marketing Strategy; Advertising; Diversity; Advertising Industry; France; Germany; United States
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  • 04 Oct 2022
  • Blog Post

Climate Stories Episode #10: Amanda Li (MBA 2018): Speeding Climate Change Solutions Through Project Finance Efficiencies

$1 trillion to over $6 trillion annually. The World Economic Forum identified new sustainable buildings as a $24.7 trillion investment opportunity by 2030, in emerging markets alone. No surprise – Amanda, an engineer by training, believes... View Details
  • September 2020 (Revised July 2022)
  • Supplement

Spreadsheet Supplement to "Artea: Designing Targeting Strategies"

By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021). View Details
Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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  • 06 Nov 2012
  • First Look

First Look: November 6

with higher level of CEO pay, greater emphasis on incentive-based compensation, and smaller pay gap with U.S. firms. Using a sample of CEOs of UK firms and using both broad cross-sectional and narrow event-window tests, we find that View Details
Keywords: Sean Silverthorne
  • Web

Esther Koh | MBA

Tech Fellow, I can gain the strong foundation necessary to launch such ventures in a dynamic biotech environment alongside fellow builders on campus. Tech areas of interest: Biotech, medical devices, biomaterials, drug design and delivery, healthcare, early-stage... View Details