Publications

2021
Working Paper

Entrepreneurial Learning and Strategic Foresight

By: Aticus Peterson and Andy Wu

We study how learning by experience across projects affects an entrepreneur's strategic foresight. In a quantitative study of 314 entrepreneurs across 722 crowdfunded projects supplemented with a program of qualitative interviews, we counterintuitively find that... View Details

Keywords: Experience; Interdependency; Strategic Foresight; Crowdfunding; Timeline; Delay; Forecasting; Entrepreneurship; Learning; Complexity; Forecasting and Prediction; Product Development; Planning

Read Now

November 2011 (Revised September 2012)
Case

Underwater Engineer at Intel Corporation

By: E. Scott Mayfield

Molly Miller, an Intel employee and shareholder, must decide whether to vote FOR or AGAINST Intel's proposed 2009 option exchange program. Given recent declines in Intel's stock price, more than 99% of Intel's outstanding employee stock options are "underwater," and... View Details

Keywords: Stock Options; Employee Stock Ownership Plan; Semiconductor Industry

14 Jun 2023
News

Is Your Business Model Part of Your Innovation Strategy?

02 Aug 2019
News

Fulfilling Their Promise

After an eye-opening experience as a volunteer mentor, former auto executive Susan Schooner (MBA 1983) launched Girls Group, an organization designed to economically and emotionally support middle and high school girls in the Ann Arbor, Michigan, area. Founded in 2003,... View Details

17 Mar 2020
News

A Bid for the Future

states were likely to offer, but Moret knew immediately that Virginia could make a strong case. Both his own career and the planning he had undertaken in the early months of his tenure were perfectly aligned with what he called “the... View Details

March 2019
Teaching Note

KITEA (A)—(F)

By: Ramon Casadesus-Masanell and Karen Elterman

This Teaching Note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details

Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Market Entry and Exit; Retail Industry; Africa; North Africa; Morocco

June 2007 (Revised March 2011)
Case

The CW: Launching a Television Network

By: Anita Elberse and S. Mark Young

In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details

Keywords: Advertising; Customer Relationship Management; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Product Launch; Strategic Planning; Networks; Media and Broadcasting Industry

January 2003 (Revised March 2004)
Case

Silverado (A)

By: Jan W. Rivkin and Charles J. Woodard

Silverado has raised $50 million and launched its first product: an Internet-based trivia game with innovative software. In a highly uncertain environment, the young management team must decide whether to continue developing the product and whether to branch out into... View Details

Keywords: Risk and Uncertainty; Technological Innovation; Strategic Planning; Internet and the Web; Decision Choices and Conditions; Product Launch; Business Strategy; Entertainment and Recreation Industry

05 Nov 2007
What Do You Think?

Why Is Succession So Badly Managed?

needs at any particular moment." She also posed the problem of finding insider "CEO material willing to wait in the sidelines." Andrew Campbell commented that "you often have to reassess your succession plan when the... View Details

Keywords: Re: James L. Heskett

Web

Bringing a Taste of Japan to the World - Global Activities 2020

from investors in Japan, and in November 2019, with Nakamura and some friends, he presided over a mostly successful “Yasu & Masa’s Ramen” pop-up event in Cambridge. “Everyone ate well, and no one got food poisoning,” he laughs, “but it was definitely a learning... View Details

27 May 2021
News

History’s Future

of AlUla, it is AlMadani’s responsibility to chart a future for the historic region, a plan that will include archeological exploration, ecological conservation, and economic development—all with a commitment to inclusivity. The old city... View Details

Keywords: Museums, Historical Sites, and Similar Institutions; Arts, Entertainment

30 Mar 2015
News

Meeting the needs of children and families in Texas

Corrine M. Walijarvi (MBA 1979) works as director of strategic planning at DePelchin Children’s Center in Houston, which provides mental health, foster care, and adoption services in Texas. (Published March 2015) View Details

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

as a sales issue.” Planning and hiring To reap any of these benefits companies must develop links between the C-suite and the customer-facing side of the business. In his article, Cespedes offers two examples of how this can be done:... View Details

Keywords: by Michael Blanding

Profile

Danelle Radney

strategic plan for the school’s innovative work-study program. “The Social Enterprise Initiative made it possible by matching my salary so that I could afford to live in New York.” In her EC year, Danelle fulfilled an Independent Student... View Details

March 1999 (Revised April 2004)
Case

Mandic BBS-an Entreprenuerial Harvesting Decision

Describes Mandic BBS, one of Brazil's first Internet service providers. In April 1998, with competition increasing, its venture capitalist financier is looking to exit their investment. Aleksandar Mandic must decide which potential investor offers the best fit with his... View Details

Keywords: Valuation; Internet and the Web; Business Exit or Shutdown; Business Plan; Financing and Loans; Web Services Industry; Brazil

Research Summary

Overview

Jurgen's research focuses on the challenges and opportunites to the energy sector created by technological change and externalities, in particular those associated with greenhouse gas emissons. Specific areas of interest include the development of potential pathways to... View Details

Keywords: Alternative Energy; Energy Conservation; Energy Generation; Energy Sources; Non-Renewable Energy; Renewable Energy; Disruptive Innovation; Market Design; Strategic Planning; Risk and Uncertainty; Technology Adoption; Sustainable Cities; Business Strategy; Auto Industry; Battery Industry; Energy Industry; Transportation Industry; Utilities Industry

September 2010 (Revised October 2014)
Teaching Note

Enterprise Risk Management at Hydro One - Multimedia

By: Anette Mikes

Teaching Note for 110-707 View Details

Keywords: Risk Management; Climate Change; Adoption; Perspective; Business and Stakeholder Relations; Goals and Objectives; Strategic Planning; Governing Rules, Regulations, and Reforms; Renewable Energy; Capital Budgeting; Managerial Roles; Problems and Challenges; Energy Industry