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Show Results For
- All HBS Web
(5,227)
- People (7)
- News (635)
- Research (4,077)
- Events (13)
- Multimedia (7)
- Faculty Publications (2,875)
- Web
Digital Transformation - HBS Online
taken. Ryan Dumlao MBA Candidate Financial Accounting I’ve found HBS Online's courses to be immediately applicable to my work, and they’ve made me a more productive member of our strategic team. Laura Wingate View Details
- 01 Sep 2009
- News
Alumni Books
An easy-to-use glossary and over sixty charts and diagrams define and illustrate complex financial terms and concepts. The Guru Investor: How to Beat the Market Using History’s Best Investment Strategies by John P. Reese (MBA ’79) with... View Details
- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- 01 Dec 2016
- News
Carving a Niche
for a long time, the major ski manufacturers just kept doing what worked last year.” Meanwhile, snowboarding companies were pushing the limits of production technology and design. The Faction Collective, where Hoye is cofounder and CEO,... View Details
Keywords: Julia Hanna
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details
- 01 Sep 2010
- News
Dare to be Different
product categories the frantic effort to keep up with the competition by adding features and gimmicks can paradoxically result in a “sea of sameness.” In a personal narrative voice, and drawing extensively on the experiences of family and... View Details
- 18 May 2011
- News
Man with a Plan
needs was infusing more capital into the business to help us manage the financial side of our growth. The second was a marketing case about Perdue Foods. The strategy that Frank Perdue initiated really resonated with me. We took a page... View Details
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
“And today, we have 250 to 300 products and brands that are properly represented at a store level. We're also starting to develop our own set of products and brands to try to maximize the possibilities of a... View Details
- Career Coach
Philippe Taieb
internationally. He was a consultant at Braxton Associates, a strategy consulting firm, in London and Paris and then led business units for Swiss company SGS, the world leader in certification and quality control, in Senegal, Haiti and... View Details
- 03 Aug 2010
- First Look
First Look: August 3
in bringing their products to market, yet we know very little about the kinds of strategies they can employ to influence regulatory actor decision making. In this paper, we highlight a firm's strategic use... View Details
Keywords: Martha Lagace
- 15 Oct 2019
- News
Understanding Challenges Across the Supply Chain
Miguel (MBA 1997) and Mariana Cal. Molino Cañuelas is a vertically integrated food business where management encourages innovation and growth. As the company continues to expand, the case explores whether it should follow the same View Details
- October 1999 (Revised October 2000)
- Case
Coca-Cola Company (A), The
By: David F. Hawkins
In order to fully appreciate Coca-Cola's profitability, financial risk, and operating risk, Jane Wilson, a security analyst, is considering preparing a consolidated financial statement for Coca-Cola analyzing Coca-Cola Enterprises as a fully consolidated entity. View Details
Keywords: Accounting Audits; Financial Statements; Business Earnings; History; Private Sector; Business Units; Consolidation; Organizations; Operations; Private Ownership; Consumer Products Industry; Consumer Products Industry
Hawkins, David F. "Coca-Cola Company (A), The." Harvard Business School Case 100-001, October 1999. (Revised October 2000.)
- 01 Oct 2002
- News
What's Cookin'
in part, perhaps, to its tough, unglamorous realities. “Anyone who does a good job in the food industry and makes money works really, really hard,” says Keith Garner, owner of Pasta Cuisine, a restaurant and catering business in Oakland, California. Garner was employed... View Details
Keywords: Hanna, Julia
- Web
Alumni Career Journey: Lee Scott (MBA 2023) - Scaling Climate Tech Innovation - Blog - Business & Environment
Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable View Details
- 01 Mar 2008
- News
Faculty Research Online
globalization of medical services? Q&A with Professor Tarun Khanna. Visit http://hbswk.hbs.edu/item/5814.html. When Your Product Becomes a Commodity Like death and taxes, commoditization of your products is... View Details
- 01 Feb 1997
- News
Merton Discusses Risk Management at Dean's Seminar
processing), while a few continue to offer diversified products and services. Many, he noted, are becoming global retail or wholesale businesses. "Time will tell which strategy will succeed," Mendoza... View Details
Keywords: Elizabeth McNair
- Web
2022 Symposium - Race, Gender & Equity
“master’s tools” can be turned toward liberatory ends, powerful new strategies and technologies are reshaping work and life in potentially emancipatory ways. Many of these redeployments and innovations are aimed at advancing equality.... View Details
- 26 Apr 2004
- Research & Ideas
A Clear Eye for Innovation
The Roman god Janus had two sets of eyes—one pair focusing on what lay behind, the other on what lay ahead. General managers and corporate executives should be able to relate. They, too, must constantly look backward, attending to the View Details
- 12 Jun 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa
the African market, recognizing how fertilizer use on farms throughout the continent has been 10% of the global average. However, they have not focused on the sale of traditional products but have instead developed “customized... View Details