New Product Adoption - Publications - Faculty & Research

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

new product. While the Americans concentrated on ways to get the product out the door, his British colleagues "always wanted to do the extra study." Ironically, there are more biotech companies in... View Details

Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology

06 Aug 2013
First Look

First Look: August 6

fully realized and are stronger in mature, slow growth industries. Prices do not fall, however, when the acquirer is diversifying into a new product market. This direct evidence of real changes induced by... View Details

Keywords: Anna Secino

20 Jan 2016
Research & Ideas

Maybe Uber isn't God's Gift to Mankind

get replacement coverage since any new insurer would learn the reason for the drop.” Thus, it makes practical sense for drivers to lie to their personal insurers, saying they weren’t engaged in TNC activity at the time of an accident. In... View Details

Keywords: by Carmen Nobel; Transportation; Insurance

17 Mar 2008
Research & Ideas

The Lessons of Business History: A Handbook

should be better seen as the product of a specific historical era and a particular place, essentially the United States. The chapter on family firms shows that they could be as successful or more so than the managerial firms that Chandler... View Details

Keywords: by Sean Silverthorne

26 Apr 2004
Research & Ideas

A Clear Eye for Innovation

well. Most successful enterprises are adept at refining their current offerings, but they falter when it comes to pioneering radically new products and services. Kodak and Boeing are just two of the more... View Details

Keywords: by Charles A. O'Reilly III & Michael L. Tushman

17 Jun 2019
Research & Ideas

What Hospitals Must Learn to Compete

happening in terms of management practices in their hospital. What I see in my studies mapping the adoption of basic management practices across hospitals is a wide dispersion: There are some points of excellence where organizations... View Details

Keywords: by Alumni Bulletin Staff; Health

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

afficionistas who love all things Apple. Slight problem: the 787 was already behind on its production schedule, with multiple parts suppliers falling short of their delivery targets. Should Boeing have backed off its much-hyped coming out... View Details

Keywords: by John Quelch; Consumer Products; Consumer Products

17 Dec 2001
Research & Ideas

Enterprising Women

While many characteristics that mark a successful entrepreneur are gender blind, being a woman does make a difference, and recognizing and utilizing those differences is an equally important quality to cultivate when building a new... View Details

Keywords: by Julia Hanna

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

"Listen carefully to what your customers want and then respond with new products that meet or exceed their needs." That mantra has dominated many a business, and it has undoubtedly led to great... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

23 Jul 2018
Research & Ideas

The Open Office Revolution Has Gone Too Far

employers on this issue. Much of my research is about the impact of workplace transparency (the observability of employee activities, routines, behaviors, output, and/or performance) on employee productivity and collaboration. So these... View Details

Keywords: Re: Ethan S. Bernstein

18 Aug 2014
Research & Ideas

Have a Better Idea To Improve Health Care?

these innovations exist. (The remaining imperatives: Make value the central objective; promote novel approaches to process improvement; make consumerism really work; and decentralize approaches to problem solving.) "Health care, in terms of cost and quality, does not... View Details

Keywords: by Carmen Nobel; Health

24 Sep 2013
First Look

First Look: September 24

investigate whether government green procurement policies stimulate private-sector demand for similar products and the supply of complementary inputs. Specifically, we measure the impact of municipal policies requiring governments to... View Details

Keywords: Sean Silverthorne

20 Oct 2010
Research & Ideas

HBS Workshop Encourages Corporate Reporting on Environmental and Social Sustainability

institution is living up to its commitments in each area. Still in its infancy, integrated reporting has been adopted by a few dozen companies including AEP, BASF, Novartis, Novo Nordisk, Philips, Southwest Airlines, and United... View Details

Keywords: by Sean Silverthorne; Accounting

15 Dec 2008
Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

inventing. This implies that, if large companies want to get the benefits of these new products and the potential growth of these markets, acquisition may be the most effective route and, indeed, it may be... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products; Consumer Products

11 Jun 2019
Book

These Aren't Beach Books, but Managers Should Read Them Anyway

A Good Place to Start Driving Digital StrategySunil Gupta explores how traditional businesses can make the leap into the digital age. American Capitalism: New HistoriesHistorians are taking a new look at... View Details

Keywords: by Sean Silverthorne

09 Feb 2009
Research & Ideas

Uncompromising Leadership in Tough Times

because of aggressive discounting by its chief competitor. Revenue in one of Dreyer's new product lines began to drop. And one of its customers threatened to terminate its long-term distribution contract.... View Details

Keywords: by Martha Lagace

06 May 2014
First Look

First Look: May 6

http://www.cambridge.org/US/academic/subjects/economics/economics-general-interest/democracy-and-its-elected-enemies-american-political-capture-and-economic-decline August 2013 Journal of Marketing Research Contingent Match Incentives Increase Donations By: Anik,... View Details

Keywords: Sean Silverthorne

28 Oct 2009
Lessons from the Classroom

HBS Begins Teaching Consumer Finance

empirical projects, and experiments—the latter often in conjunction with the Doorways to Dreams Fund, a nonprofit I cofounded that is an R&D lab for new financial products for low-income families. My... View Details

Keywords: by Roger Thompson; Financial Services; Education

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

Marketing is important in campaigning. It is equally important in governing. In 2008, Barack Obama won the presidency with an uplifting call for hope and change. He leveraged online media to attract volunteers and donors, building a swell of grassroots support. In... View Details

Keywords: by Christina Pazzanese

24 Sep 2012
Research & Ideas

Why Do We Tax?

in a new paper, Why Do We Redistribute So Much but Tag So Little? The Principle of Equal Sacrifice and Optimal Taxation. The fundamental challenge, he writes, is that "different people find different criteria compelling, and most people... View Details

Keywords: by Martha Lagace; Legal Services

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