Publications

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23 Jun 2021
News

What Makes TikTok Video Ads Tick?

03 Oct 2022
News

Making A Difference in Pakistan

Joey Ryu

Joey (Won Jung) Ryu is a doctoral student in the Strategy unit at Harvard Business School. Her primary interests are strategic management, economics of innovation and entrepreneurship. Prior to joining HBS, Joey received her master's degree from Cornell University... View Details

Keywords: biotechnology; health care; pharmaceuticals; high technology; information technology industry

October 2003 (Revised January 2004)
Case

The 2001 Crisis in Argentina: An IMF-Sponsored Default? (A)

By: Rafael M. Di Tella and Ingrid Vogel

At the end of 2001, Argentina's economy and society both appeared on the verge of collapse. Furious about controls imposed on the convertibility of their bank deposits into cash (the "corralito") and huge proposed government spending cuts amidst high unemployment and... View Details

Keywords: Financial Crisis; Economic Slowdown and Stagnation; Banks and Banking; Problems and Challenges; Decision Choices and Conditions; Currency Exchange Rate; Economy; Government Administration; Crime and Corruption; Argentina

April 2013
Article

What Roger Fisher Got Profoundly Right: Five Enduring Lessons for Negotiators

By: James K. Sebenius

Roger Fisher, who died in 2012, enjoyed a remarkable career that modeled one way that an academic, especially in a professional school such as law or business, could make a significant, positive, and lasting difference in the world. Distinctive aspects of his career... View Details

Keywords: Bargaining; Conflict Resolution; Dealmaking; Negotiation; Personal Development and Career; Conflict and Resolution

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Jo Ellery is a PhD student in the Business Economics Program, interested in public economics, macroeconomics, and labor economics. Their research focuses on the origins and impacts of regulation, including student loan regulation and the impact of public comments on... View Details

Liz Calder

Liz Calder is a second-year PhD student in Strategy at Harvard Business School. Her research interests include innovation throughout the industry life cycle, strategic alliance formation, and entrepreneurial growth.

Prior to undertaking her doctoral... View Details

November 1991 (Revised December 1996)
Case

Pressco, Inc.--1985

By: William E. Fruhan Jr.

A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To... View Details

Keywords: Capital Budgeting; Machinery and Machining; Valuation; Taxation; Customer Value and Value Chain; Cost vs Benefits; Inflation and Deflation; Cost Management; Product Marketing; North and Central America

January 1975 (Revised April 2009)
Case

Optical Distortion, Inc. (A)

A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes... View Details

Keywords: Entrepreneurship; Price; Geographic Location; Marketing Strategy; Product Launch; Market Entry and Exit; Sales

October 2006 (Revised March 2009)
Case

Clifford Chance: Repotting the Tree

By: Arthur I Segel, A. Eugene Kohn and Nhat Minh Nguyen

Clifford Chance, LLP, a global law firm headquartered in London, needs to make a decision whether to stay in the central business district of London or move to a redeveloped business park at Canary Wharf, three miles outside of central London. Peter Charleton, head of... View Details

Keywords: Buildings and Facilities; Business Headquarters; Decision Choices and Conditions; Geographic Location; Logistics; London

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December 2012
Teaching Note

Gene Patents (A) (TN)

By: Richard G. Hamermesh and Matthew Preble

This is the teaching note for case Gene Patents (A). In March 2010, U.S. District Court Judge Robert Sweet overturned 30 years of legal precedent and ruled that unaltered human genes could not be patented. This case reviews patent law and how it relates to our... View Details

Keywords: Biotech; Human Genome; Patents; Genetics; Biotechnology Industry; United States

March 2022 (Revised February 2024)
Case

El Salvador: Launching Bitcoin as Legal Tender

By: Laura Alfaro, Carla Larangeira and Ruth Costas

In June 2021, Nayib Bukele, El Salvador’s president, surprised the world with the announcement that the country would adopt bitcoin as legal tender, becoming the first nation to do so. Bitcoin was mostly used for trading and had one of the most volatile track records... View Details

Keywords: Bitcoin; Cryptocurrency; Currency; Financial Strategy; Economic Growth; Governance; Macroeconomics; Assets; Latin America; El Salvador