Publications

July 2012
Article

iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

By: Lalin Anik and Michael I. Norton

We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details

Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks

Read Now

April 2010
Supplement

Bill Nichol Negotiates with Walmart: Hard Bargains over Soft Goods (B)

By: James K. Sebenius and Ellen Knebel

This case describes the multi-prong negotiating approach that Bill Nichol, Kentucky Derby Hosiery Co. CEO, took to deal with an ultimatum from his largest customer, as well as the outcome of this process. It concludes with a number of Nichol's observations about... View Details

Keywords: Customers; Management Practices and Processes; Negotiation Deal; Outcome or Result; Business and Stakeholder Relations; Retail Industry

Fast Answer

Executive changes

Related to the search. To find changes on a specific company: Search by company name Under News, Events & Filings on the left side navigation, click Key Developments. Expand the Customized View menu to look focus search on... View Details

01 Mar 2008
News

HBS Records an “Excellent” Year

Publishing (HBSP) together contributed more than half of the School’s revenue growth. Executive Education revenue increased by $10 million, reflecting a positive market response to the newly launched Comprehensive Leadership Programs and expanded offerings in View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Oct 2001
News

Q&A: Orin Smith

revolutionized the way Americans drink coffee. In his spare time, he enjoys golf and skiing, and names a Seattle Starbucks location in his Capitol Hill neighborhood as his favorite store. Customers might even enjoy a double-tall-nonfat... View Details

Keywords: Hanna, Julia; Hospitality; Food and Beverage Stores; Retail Trade

May 2020 (Revised January 2022)
Case

Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)

By: Linda A. Hill, Allison J. Wigen and Emily Tedards

Michael Ku joined Pfizer in 2011, after the company had undergone three large-scale mergers and acquisitions. His mission was to drive the digital transformation of the company’s clinical supply chain, but he knew he had to start with the culture. Over the next eight... View Details

15 Oct 2012
Research & Ideas

Why Business IT Innovation is so Difficult

has to be implemented across a large, distributed organization. "Large firms definitely had some work to do to adopt," says McElheran. "But it seems that the best firms had practices in place to deal with the complexity. The real stumbling block was that their View Details

Keywords: by Maggie Starvish

2013
Chapter

Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story

By: Jill Avery

Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details

Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry

January 2018 (Revised August 2020)
Background Note

Continuous Software Development: Agile's Successor

By: Jeffrey J. Bussgang, Samuel Clemens and Olivia Hull

In recent years, the twin software development methodologies of continuous delivery and continuous deployment have risen to prominence in the start-up world and beyond. These methods have enabled technology companies large and small to accelerate their product... View Details

13 Jan 2020
Blog Post

Blending my Tech and Managerial Mindsets

and attach a more business-oriented perspective to the challenge: from added customer value to pricing, marketing, and so on. It's always a shame to see brilliant organizations where the technology team and the business team don’t speak... View Details

Michael Dell

In 1992, Dell, at 27 years of age, became the youngest CEO of a Fortune 500 company. Dell revolutionized the retail computer industry by instituting a direct sales approach, where the customer places their View Details

Keywords: Computers & Electronics

Cedric H. Rieman

Rieman posted ten consecutive years of top level financial performance as head of Gardner-Denver. Under his leadership, Gardner-Denver expanded its base of industrial machinery customers and doubled both revenues and earnings. While it... View Details

Keywords: Fabricated Goods

Shirish Nimgaonkar

Shirish is the co-founder of an AI enabled predictive automation software company. and a Natural Language Processing company focused on enhancing customer experience through AI. In the past, he has been a part of the senior management... View Details

Keywords: Software/App;#237;#Artificial Intelligence

Fast Answer

Mergers & Acquisitions: deal attitude

and/or Non-U.S. Target, and click OK. Select a preset or custom date and click OK. From the Deal tab, scroll down and double-click on Deal Attitude. Select desired type(s) and click OK. Click Close and continue with the... View Details

9 AM – 9 AM EST, 07 Nov 2018

HBX Disruptive Strategy

Make innovation a reality with strategies from two-time Worlds Most Innovative Business Thinker, Clayton Christensen. Program Dates: November 7, 2018 - December 19, 2018 View Details

November 2016
Case

Pete & Gerry's

By: Jose Alvarez and Natalie Kindred