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Publications

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  • All HBS Web  (6,269)
    • People  (3)
    • News  (1,339)
    • Research  (4,166)
    • Events  (16)
    • Multimedia  (81)
  • Faculty Publications  (2,899)

Show Results For

  • All HBS Web  (6,269)
    • People  (3)
    • News  (1,339)
    • Research  (4,166)
    • Events  (16)
    • Multimedia  (81)
  • Faculty Publications  (2,899)
← Page 206 of 6,269 Results →
  • 01 Dec 2014
  • News

Making Big Data Fashionable

Principles Áslaug Magnúsdóttir Customizing Couture Online Customizing Couture Online Jamal Motlagh Taking Tailoring High Tech Taking Tailoring High Tech Katrina Lake Dressing by Number Dressing by Number... View Details
Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 01 Jun 2007
  • News

For NFL Players, 3rd Down at HBS

Twenty-eight National Football Leagueplayers representing teams from across the league were recently on campus for an Executive Education program that addresses the unique business opportunities and challenges that players face during and after their professional... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2008
  • News

Understanding the Digital Frontier

Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly successful exposure on Facebook... View Details
Keywords: Sean Silverthorne; Management
  • 12 Mar 2024
  • Blog Post

IFC India: Electric Mobility in India

placed on the decarbonization of 2-wheeler mobility. Nevertheless, certain impediments to widespread adoption persist, including inadequate charging infrastructure, customer apprehension, and a shortage of domestic battery manufacturing... View Details
  • 01 Sep 2004
  • News

A Market-Based Prescription

the importance of giving patients and physicians more choices. Rather than imposing top-down controls, this approach enables users and providers to customize features such as benefits, levels of coverage, and bundling and payment of... View Details
Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance
  • Web

LGBTQ+ Pride Month | Baker Library

"Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by LGBTQ+ individuals. Review Capital IQ Pro 's LGBTQ market map, which consists of companies that provide products or services to LGBTQ communities or have a significant number of... View Details
  • Article

In Microfinance, Clients Must Come First

By: Srikant M. Datar, Marc J. Epstein and Kristi Yuthas
In the debate over whether microfinance works, few microfinance institutions articulate what, exactly, their ultimate goals are and how, exactly, they will achieve them. The authors cut through the confusion by mapping a clear theory of change for microfinance. If the... View Details
Keywords: Business Startups; Customer Focus and Relationships; Social Entrepreneurship; Microfinance; Goals and Objectives; Success; Social Enterprise; Poverty
Citation
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Related
Datar, Srikant M., Marc J. Epstein, and Kristi Yuthas. "In Microfinance, Clients Must Come First." Stanford Social Innovation Review 6, no. 1 (Winter 2008).
  • 01 Sep 2015
  • News

Case Study: Golden Ticket

other gate-related event services. The company—which formed in late 2014 in a merger of a ticket-selling operation and a youth sports–focused custom commemoratives business—currently works with about two dozen schools in California, has... View Details
  • 01 Sep 2005
  • News

Fanikos Is New HBS Club Liaison

strategic planning, marketing, and customer service to support club and association leaders in their efforts to provide learning, networking, and socializing opportunities for alumni. View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

professor Tom Eisenmann, who also serves on the board of OneMain.com, one of the nation's ten largest Internet service providers, and on the advisory boards of many Internet start-ups. Eisenmann's definition of the get-big-fast strategy includes three criteria: massive... View Details
Keywords: by Peter Jacobs
  • 01 Mar 2012
  • News

Making Finance Personal

inspire, formulate, and drive new and improved product design and development, even without specialized knowledge. With its consumer base, for example, Intuit went from conducting a single experiment with customers of TurboTax, its... View Details
Keywords: Garry Emmons; Management of Companies and Enterprises; Management; Computer Systems Design and Related Services; Professional Services
  • 17 Dec 2015
  • News

Field 2 Gives Students Hands-On Exposure To Business Practices In Malaysia

BCARD, a lifestyle and brand-focused rewards program, but executives were uncertain about the card’s effectiveness. When the students interviewed customers about their use of the card, they discovered that people at first were often too... View Details
  • 25 Aug 2022
  • News

Open Market

efficiently, accelerating the business model, and building the leadership team.” Howard started at the mobile brokerage company Robinhood in 2019. Tapped to help it scale and manage its operations teams, she is responsible for everything from brokerage and crypto... View Details
Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance
  • May 2024
  • Case

Net Protections (A)

By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno
In Case A, set in early 2017, Net Protections (NP) is the largest Buy Now, Pay Later (BNPL) fintech service in Japan and is experiencing a slowdown in growth of its core product, NP Atobarai. Launched in 2002 as non-membership service, the NP Atobarai product has given... View Details
Keywords: Product Positioning; Demand and Consumers; E-commerce; Customers; Business Model; Financial Services Industry; Japan
Citation
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Casadesus-Masanell, Ramon, Nobuo Sato, and Akiko Kanno. "Net Protections (A)." Harvard Business School Case 724-395, May 2024.
  • Article

Long Term Impact of Promotion and Advertising on Consumer Brand Choice

By: Carl Mela, Sunil Gupta and Donald R. Lehmann
Keywords: Product Marketing; Advertising; Brands and Branding; Decision Choices and Conditions; Customers
Citation
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Related
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American Marketing Association. Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute. Winner of Paul E. Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research presented by American Marketing Association Foundation. Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association​.)
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

more vehicles than they can sell and—unable to make money from new cars—turn to service and trade-ins to eke out margins. And at the bottom of the chain are customers trapped in high-pressure negotiations for a car that isn't the exact... View Details
Keywords: by Sean Silverthorne
  • 01 Mar 2006
  • News

The Real Conflict

words of Robert Solow, a Nobel laureate in economics and an adviser to the study, “By far the most important factor in that growth is Wal-Mart.” Second, most of the value created by the company is actually pocketed by its customers in the... View Details
Keywords: Pankaj Ghemawat; Ken A. Mark; Miscellaneous Store Retailers; Retail Trade
  • 01 Dec 2022
  • News

Case Study: Your Call Is Important to Us

custom voice system, which means there’s a whole range of small- and mid-sized businesses that are underserved,” Sambvani says. With Slang.ai, he’s offering mid-market companies access to these more sophisticated tools that can... View Details
Keywords: Computer Systems Design and Related Services; Professional Services

    James E. Casey

    Starting with two bicycles and $100 in capital in 1907, Casey went on to build one of the most respected and recognized companies of the 20th century – United Parcel Service. UPS’s trademark brown delivery vehicles have become synonymous with reliable, secure, and... View Details
    Keywords: Transportation
    • January 1993 (Revised November 1993)
    • Case

    FCB and Publicis (A): Forming the Alliance

    By: Rosabeth M. Kanter
    Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network. View Details
    Keywords: Alliances; Partners and Partnerships; Globalized Firms and Management; Advertising; Global Strategy; Marketing Strategy; Customer Focus and Relationships; Market Timing; Outcome or Result; Advertising Industry; United States; France; Germany
    Citation
    Find at Harvard
    Related
    Kanter, Rosabeth M. "FCB and Publicis (A): Forming the Alliance." Harvard Business School Case 393-099, January 1993. (Revised November 1993.)
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