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August 2016 (Revised November 2016)
Case

C.W. Dixey & Son

By: Anat Keinan and Michael B. Beverland

C.W. Dixey & Son is about to be relaunched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation, craft excellence, and luxury. Drawing on extensive... View Details

Keywords: Luxury Branding; Authenticity; Inconspicuous Consumption; Brand Positioning; Brand Revitalization; Eyeyewear; Market Entry and Exit; Luxury; Market Participation; Brands and Branding; Consumer Products Industry

January 2016 (Revised May 2016)
Supplement

IKEA in Saudi Arabia (B)

By: Karthik Ramanna, Jerome Lenhardt and Marc Homsy

Supplements the (A) case. View Details

Keywords: Corporate Values; Islam; Multinationals; Globalization; Leadership; Equality and Inequality; Multinational Firms and Management; Religion; Organizational Culture; Gender; Consumer Products Industry; Saudi Arabia; Sweden

November 2012 (Revised July 2014)
Case

Andrew Sullivan and Faraway Ltd

By: Frank V. Cespedes and Alex Godden

The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details

Keywords: Entrepreneurship; Marketing; Sales; Management; Consumer Products Industry; United Kingdom

November 1992 (Revised October 1993)
Teaching Note

R.J. Reynolds Tobacco Company (TN)

By: William J. Bruns Jr. and Charles A Nichols, III

Teaching Note for (9-191-038). View Details

Keywords: Consumer Products Industry

October 2011
Supplement

Online Marketing at Big Skinny — slide supplement

By: Benjamin Edelman and Scott Duke Kominers

Slide Supplement for 911-034 View Details

Keywords: Consumer Products Industry

March 2011
Teaching Note

Patagonia (TN)

By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest Reinhardt

Teaching Note for 711020. View Details

Keywords: Consumer Products Industry

September 1991 (Revised March 2005)
Case

WPP Group and Its Acquisitions

By: William J. Bruns Jr.

WPP Group acquired J. Walter Thompson and Ogilvy & Mather, paying high premiums in relation to earnings. In each acquisition the goodwill acquired was immediately charged off against owners' equity. Then, WPP Group established a value for the brand names of the two... View Details

Keywords: Goodwill Accounting; Accounting; Brands and Branding; Product Positioning; Market Transactions; Equity; Private Equity; Relationships; Mergers and Acquisitions; Management Style; Consumer Products Industry; United States; United Kingdom

July 2010 (Revised December 2010)
Case

Beohemija's Duel

By: Das Narayandas and Kerry Herman

Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and... View Details

Keywords: Investment; Growth and Development; Innovation Strategy; Management Teams; Marketing; Product Launch; Competition; Consumer Products Industry

February 2010 (Revised March 2010)
Supplement

Leading Change at Simmons (E)

By: Amy C. Edmondson and Susan Thyne

This case updates the “Leading Change at Simmons” series by examining Simmons' increasing debt under the ownership of Thomas H. Lee, a private equity firm. Charlie Eitel, the former CEO, wonders what the company's, and his, legacy will be after declaring bankruptcy... View Details

Keywords: Borrowing and Debt; Private Equity; Insolvency and Bankruptcy; Leading Change; Operations; Organizational Change and Adaptation; Organizational Culture; Ownership; Performance Improvement; Consumer Products Industry

February 2010 (Revised June 2011)
Case

SEWA Trade Facilitation Center: Changing the Spool

By: Mukti Khaire and Kathleen L. McGinn

The case is about the decision to convert a not-for-profit organization into a for-profit company. SEWA Trade Facilitation Center (STFC), which is part of a larger non-profit organization—the Self-Employed Women's Association (SEWA)—works to improve the livelihoods of... View Details

Keywords: Cooperative Ownership; For-Profit Firms; Gender; Business Model; Organizational Change and Adaptation; Nonprofit Organizations; Arts; Entrepreneurship; Economic Growth; Growth and Development Strategy; Consumer Products Industry; India

June 2009
Supplement

Sun Hydraulics: Leading in Tough Times (C) - Video

By: Linda A. Hill

Video of Tricia Fulton, Sun Hydraulic's CFO, visiting Linda hill's executive education class in March of 2009 View Details

Keywords: Leadership; Machinery and Machining; Consumer Products Industry; Florida

January 1990 (Revised November 1992)
Case

Product Proliferation and Preemption

Examines whether product proliferation can be used as a preemptive device--as alleged in the FTC's 1982 complaint against four manufacturers of ready-to-eat cereals. View Details

Keywords: Competition; Supply and Industry; Product Marketing; Consumer Products Industry

January 2008
Supplement

Procter & Gamble Brazil (B): Turning to Success

By: Rosabeth Moss Kanter and Matthew Bird

Supplements with the (A) Case. View Details

Keywords: Change Management; Competency and Skills; Consumer Products Industry; Brazil

March 2007
Teaching Note

Brighter Smiles for the Masses--Colgate vs. P&G (TN)

By: Felix Oberholzer-Gee

Teaching note to 706435. View Details

Keywords: Consumer Products Industry

November 2006 (Revised November 2007)
Supplement

Procter & Gamble: Organization 2005 (B)

By: Mikolaj Jan Piskorski and Alessandro L. Spadini

Keywords: Organizations; Consumer Products Industry

July 2006
Teaching Note

Kingsford Charcoal (TN)

By: Das Narayandas

Keywords: Consumer Products Industry

February 2003 (Revised August 2003)
Case

Disposable Diaper Industry in 2003, The

Updates the continuing developments in the disposable diaper industry from 1994 to 2003. Investigates new product innovation, global expansion, and emerging competitors in the highly competitive diaper industry, including the rise of training pants and ventures into... View Details

Keywords: Competition; Market Entry and Exit; Supply and Industry; Consumer Products Industry

November 2002 (Revised June 2003)
Case

Corning, Inc.: Technology Strategy in 2003

By: Rebecca Henderson

Corning, Inc. has a 150-year history of building a strategy around innovation. Founded as a glass manufacturer in 1851, the company quickly established itself as a maker of specialty glass products and over the next 100 years diversified into light bulbs, television,... View Details

Keywords: Information Technology; Strategy; Innovation Strategy; Situation or Environment; Research and Development; Consumer Products Industry; United States

May 2002 (Revised December 2003)
Teaching Note

Whirlpool Europe, TN

By: Richard S. Ruback

Teaching Note for (9-202-017). View Details

Keywords: Consumer Products Industry; Europe

May 1987 (Revised November 1998)
Case

John Deere Component Works (A)

By: Robert S. Kaplan

The division has recognized the inadequacies of its existing, traditional cost system for estimating product costs. Describes the innovative activity-based system that was developed to more accurately trace overhead costs to individual products. Provides students with... View Details

Keywords: Activity Based Costing and Management; Cost Accounting; Cost Management; Cost vs Benefits; Production; Budgets and Budgeting; Innovation and Invention; Innovation and Management; Consumer Products Industry

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