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Show Results For
- All HBS Web
(6,553)
- People (20)
- News (1,260)
- Research (4,384)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,189)
- Fast Answer
Music & Activism: Market Research Resources
including industry revenue, top selling musicians, album downloads, and consumer spend. Google Trends - How to Explore Results by Region Find web search trends by... View Details
Charles A. Cannon
Cannon pioneered a number of industry advances in cloth towel manufacturing including national consumer advertising, the Cannon trademark sewn into each towel, pastel colors, the wrapping of products in clear plastic, style shows, and... View Details
Keywords: Fabric & Apparel
- December 2008 (Revised February 2010)
- Case
ViniBrasil: New Latitude Wines
By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman
ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting.... View Details
Keywords: Agribusiness; Global Strategy; Innovation and Invention; Management Practices and Processes; Demand and Consumers; Competition; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil
Bell, David E., Marcos Flava Neves, Luciano Thome e Castro, and Mary Louise Shelman. "ViniBrasil: New Latitude Wines." Harvard Business School Case 509-003, December 2008. (Revised February 2010.)
- 01 Sep 2009
- News
Professor, Historian, and Storyteller
encompasses the birth of the consumer society, the shift away from an industrial economy, and the decline of the social contract between companies and workers. So the Times articles were chosen — from a huge array of possibilities — to... View Details
- 01 Dec 2011
- News
Li & Fung's Global Footprint
When they returned to Hong Kong from the United States in the 1970s to work side by side with their father, the company’s future was uncertain. Under the brothers’ guidance, Li & Fung today is a global leader in consumer goods design,... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies consumer response to information... View Details
Keywords: Dina Gerdeman
- Profile
Tessa Vacher-Desvernais
by making people feel uniquely connected with a brand. Changes in consumer shopping patterns made me want to build brands of the future. Digital was an invaluable echo chamber to the craftsmanship of heritage products. Technology provided... View Details
Victor Emanuel
During World War II, Emanuel produced all types of military aircraft, including giant bombers, aircraft carriers, and cruisers. After the war, Emanuel led the conversion of AVCO from a producer of aircraft and heavy goods to a manufacturer of View Details
Keywords: Automotive & Aerospace
- 01 Mar 2017
- News
Constant Inspiration
2017. Originally from Minnesota, Guidera is part owner of Ski Portillo, a resort in the Andes, and Tierra Hotels, a trio of adventure spa hotels across Chile. Before moving to Chile, she worked for Walt Disney Consumer Products in Los... View Details
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
research head Nicholas Schiavone. The course was a winner from the moment it debuted - with 65 students - in spring 1997. The Richard P. Chapman Professor at HBS, Greyser is an expert in consumer marketing, advertising, corporate... View Details
Keywords: Marguerite Rigoglioso
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
it would be different.” An experimental field study was born. Yelp agrees to run free ads The genesis of the advertising project came while Luca was having coffee with Geoff Donaker, then COO of Yelp. Yelp, which hosts consumer reviews of... View Details
- 01 Mar 2016
- News
Feedback
December 2015 Deconstructing Draper Re: Golden State of Mind I admire Tim Draper (MBA 1984) for his sustained interest in rebooting public education in California. Too few HBS alums are engaged with public education, no doubt because of the complexity, bureaucracy, and... View Details
- 02 May 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
Hillary Mann is a Corporate Relations Director in the Career and Professional Development Office covering Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability. She enjoys helping students and alumni... View Details
Robert L. Tillman
conducting extensive consumer research, a new vision was unveiled and implemented at the company. Lowe’s stores are now larger than any of its competitors’ and offer more diverse and upscale products. View Details
Keywords: Retail
- Fast Answer
Identity theft & credit card fraud
Where can I find figures and trends on identity theft and credit card fraud? Consumer Sentinel Network Reports via the Federal Trade Commission Web site. Note that information about credit card fraud can often be found within reports... View Details
William C. Procter
Under Procter's guidance, P&G grew out of its mid-western roots as a soap producer into a national consumer goods conglomerate. Procter was responsible for the creation of many famous brands, including Crisco shortening, but also... View Details
Keywords: Personal Care & Home Products
- 08 Mar 2017
- Op-Ed
Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?
an employer should not be able to require that I have an annual checkup. Individual consumers should have the right to decide whether they need these services. It is wrong to contend that fostering consumer... View Details
- 2007
- Working Paper
Platform Envelopment
By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Eisenmann, Thomas, Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Harvard Business School Working Paper, No. 07-104, June 2007. (Revised September 2008, October 2009, July 2010.)
- Career Coach
Katherine Manweiler
also a Rocker Summer Fellow and is pursuing entrepreneurship during school so can provide perspective for students interested in joining or founding a startup. To book time with Katherine, send her an email. Employment Experience: Monitor Deloitte, S2G Ventures... View Details
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
reputation as “the everything store” can sometimes work against it, overwhelming consumers with too many options and an impersonal experience. Convening: Indie bookstores are increasingly serving as points for convening, expanding beyond... View Details