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Show Results For
- All HBS Web
(6,699)
- People (20)
- News (1,262)
- Research (4,317)
- Events (38)
- Multimedia (71)
- Faculty Publications (3,144)
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- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
countries. Our results are close to those reported by the International Comparisons Program (ICP) in 2011 and the OECD in 2014 and can be used to obtain more up-to-date estimates of real consumption across countries without the need for View Details
Keywords: Sean Silverthorne
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
programs like the one to explore Mars. Presently, 70 to 80 percent of the development budget for a small spacecraft is consumed by the flight system cost—that is, the cost of getting there. That leaves precious little for the science, the... View Details
Keywords: by Sean Silverthorne
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
- 15 Feb 2011
- First Look
First Look: Feb. 15
education, and little online experience. We find no evidence that consumers find Google's new "ads" label more informative than the longstanding prior label "sponsored links." Download the paper:... View Details
Keywords: Sean Silverthorne
- 03 Jan 2019
- Research & Ideas
Everyone Knows Innovation is Essential to Business Success—Except Board Directors
Spencer Stuart, directed by Julie Hembrock Daum; and independent researcher and management consultant Deborah Bell. The team worked for over a year before that to identify board members from more than 60 countries, in industries including View Details
Keywords: by Michael Blanding
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
Young’s media and entertainment practice put it, “The consumers have already taken all the pieces apart.” Anand summed up what is apparent now, but wasn’t obvious when the internet was created: “The power of digital is not just about... View Details
- 18 Oct 2016
- First Look
October 18, 2016
Abstract—Consumers are often faced with the opportunity to purchase a new, enhanced product, such as a new phone, even though the product they currently own is still fully functional. We propose that consumers act more recklessly with... View Details
Keywords: Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Time that Government Reopens for Business
economic recovery, including too much combined government and consumer debt, inflexible labor markets, and growing political anxiety, which is spreading from southern Europe into northern countries such as Austria and the Netherlands.... View Details
Keywords: by Jim Aisner
- 09 Apr 2012
- Research & Ideas
Who Sways the USDA on GMO Approvals?
whether the effect of third-party stakeholders on the USDA has an effect on other agencies or other policy issues. Conceivably, the same findings could hold true for other agencies: for example, the influence of doctors associations on the FDA drug approval process or... View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players and in online music sales, it remained a niche... View Details
Keywords: Martha Lagace
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
this volume of essays come about? What surprised you most in the array of research and insights you were able to assemble from your colleagues? Jones: The origins of the project lay with my current research on the worldwide evolution of the Anglo-Dutch View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
because he had a much clearer idea about what would and would not work after his initial experience. During that first year, for instance, he found that Spanish customers felt more comfortable ordering takeout pizza once they had consumed... View Details
Keywords: by Walter Kuemmerle
- 24 Oct 2017
- Research & Ideas
Tax Reform is on the Front Burner Again. Here’s Why You Should Care
that's sitting offshore. That's obviously relevant to business people as well. There's a pretty fundamental question about why we tax corporate income at all. Economists will tell you that corporations don't pay taxes, some person pays taxes, whether it's the owners or... View Details
Keywords: by Sean Silverthorne
- 28 Aug 2012
- First Look
First Look: August 28
marketing as a promising promotion tool for advertisers to reach and engage with consumers cheaply and quickly via word-of-mouth. Mekanism's president is contemplating expanding its services to other advertising content and media (e.g.,... View Details
Keywords: Sean Silverthorne
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
heterogeneity in consumer sophistication could explain the prevalence and persistence of misconduct at such firms. Misconduct is concentrated at firms with retail customers and in counties with low education, elderly populations, and high... View Details
Keywords: by Sean Silverthorne
- 16 Aug 2016
- First Look
August 16, 2016
U.S. market? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516117-PDF-ENG Harvard Business School Case 216-039 Supply Chain Finance at Procter & Gamble In April 2013, Procter & Gamble (P&G), the world’s largest View Details
Keywords: Sean Silverthorne
- 23 Aug 2010
- Research & Ideas
The Drive to Acquire’s Impact on Globalization
industries, including timber, oil, gold, silver, and titanium. [ ] Under the widely practiced international sales system, a corporation in a developed nation sells finished goods to a consumer in a less-developed nation; this is... View Details
Keywords: by Paul R. Lawrence
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes... View Details
Keywords: Dina Gerdeman
- 23 Oct 2007
- First Look
First Look: October 23, 2007
downstream, but this is socially harmful only for low-cost types. For high-cost firms vertical integration can be Pareto-improving, resulting in higher output, profits, and consumer surplus. View Details
Keywords: Sean Silverthorne