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  • 15 Feb 2000
  • Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

Internet to market its products or services? Nolan: I do, albeit it's a different experience for the consumer to buy a book from Amazon.com, let's say, than it is from a retailer such as Barnes & Noble. The value added by the Internet... View Details
Keywords: by Staff
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

and Galanz, which has brought microwave ovens to millions of Chinese consumers previously considered too poor to buy such an appliance. What’s more, the essentials of development can be “pulled in” by market-creating innovators—and over... View Details
Keywords: Dina Gerdeman
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

Benjamin Abstract—I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and View Details
Keywords: Carmen Nobel
  • 02 Aug 2016
  • First Look

August 2, 2016

the optimal capital requirement is around 20%. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51305 The Empirical Economics of Online Attention By: Boik, Andre, Shane Greenstein, and Jeffrey Prince Abstract—In several markets, firms compete not... View Details
Keywords: Sean Silverthorne
  • 05 Sep 2012
  • First Look

First Look: September 5

and capabilities of associates to improve team performance at the firm. Purchase this supplement:http://hbr.org/search/413027-PDF-ENG Global Knowledge Management at Danone (A) (Abridged) Amy C. Edmondson and David LaneHarvard Business School Case 613-003 This case... View Details
Keywords: Sean Silverthorne
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

regulation Low consumer power High barriers to entry A dominant business model that is tightly integrated Leadership dominance—usually the impact of founders Conversely, the following characteristics can shorten an industry life-cycle... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

of the recommended measures and sent the bill to the Governor for his signature. The life insurance industry objected, however, claiming that some of the new rules would reduce consumer choice and unnecessarily lower returns on company... View Details
Keywords: Martha Lagace
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407025 Finance Leadership in Novartis Consumer Health Businesses Harvard Business School Case 406-102 Describes and contrasts the roles and challenges of three high-performing... View Details
Keywords: Sean Silverthorne
  • April 2021
  • Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
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  • Summer 2018
  • Article

Why High-Tech Commoditization Is Accelerating

By: Willy C. Shih
Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details
Keywords: Product Design; Product Commercialization; Product Development; Product Development Strategy; Production; Manufacturing Tools; Manufacturing; Manufacturing Industry; Engineering; Globalization; Goods and Commodities; Knowledge; Commercialization; Business Strategy; Corporate Strategy; Information Infrastructure; Technology Adoption; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North America; Asia
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  • 19 Feb 2013
  • First Look

First Look: Feb. 19

case:http://hbr.org/search/513058-PDF-ENG Konys, Inc. Lee, Deishin, and Tunay I. TuncaHarvard Business School Case 613-065 This case describes the sourcing policy for a consumer electronics company. The company must decide how to... View Details
Keywords: Sean Silverthorne
  • 10 Dec 2012
  • Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

Propensity to Disclose," in the April 2012 issue of the Journal of Marketing Research, and "Strangers on a Plane: Context-Dependent Willingness to Divulge Sensitive Information," in the February 2011 issue of the Journal of Consumer... View Details
Keywords: by Carmen Nobel
  • 11 Jun 2012
  • Research & Ideas

When Business Competition Harms Society

these facilities on a single block." The New York State Department of Environmental Conservation provided the research team with the records of all 28 million OBD-II inspections conducted on gasoline-powered consumer vehicles at the... View Details
Keywords: by Carmen Nobel; Auto
  • 28 Jun 2011
  • First Look

First Look: June 28

and the Dodd-Frank Financial Reforms Clayton S. Rose and Aldo SesiaHarvard Business School Note 311-094 The note provides background on the Dodd-Frank Wall Street Reform and Consumer Protection Act, brief background on lobbying, and... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2011
  • Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

this is temporary, but imagine taking 22% of the global supply of a vital commodity offline. Toshiba is a Japanese company that makes 35% of the flash memory in the world, consumed by devices like Apple's iPad and smartphones. It has not... View Details
Keywords: Re: Multiple Faculty
  • 27 Apr 2009
  • Research & Ideas

Building Businesses in Turbulent Times

more, inflation-adjusted wages stalled for many, even as consumer spending increased. Where did the money for all this spending come from? Companies borrowed, governments borrowed, and families borrowed. Savings rates approached zero.... View Details
Keywords: by Staff
  • 15 Jul 2002
  • Research & Ideas

Going Green Makes Good Business Sense

food they consumed to the jobs they took. Environmental quality does behave like a luxury good.— Forest L. Reinhardt All that has changed, partly due to alarming disasters such as the Exxon Valdez oil spill in 1989 and the 1984 Union... View Details
Keywords: by Martha Lagace
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

classifies the tools available to communicate with consumers. In the sequel, it elaborates on how consumers respond to communication attempts. Finally, it lays out a framework for marketers to manage the entire communications process.... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2007
  • Research & Ideas

The Immigrant Technologist: Studying Technology Transfer with China

entrepreneurship in China? A: Our interviews in Beijing and Shanghai emphasized that China is not for everybody. Even though the country generates a lot of excitement, offers a huge consumer market, and retains a lower-cost but very... View Details
Keywords: Re: William R. Kerr; Technology; Computer

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