Consumer - Publications - Faculty & Research

19 Aug 2017
News

Getting Off the Well-worn Farm Track

As CEO of Landcorps, New Zealand’s largest farming company, Steven Carden (MBA 2003) is a careful observer of food trends. "My job, given that we have got a million acres of land, and that it takes a long time to shift from one land use to another, is very much... View Details

Keywords: Food Manufacturing; Manufacturing; Agriculture

01 Jun 2014
News

@Soldiers Field

invention. Who better to teach students how to give consumers a magical experience? Recipes Chili Cook-Off recipes Matt Ashbaugh's (MBA 2014) traditional Texas recipe took first place in the beef category of the Texas Club's 21st annual... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

24 Apr 2014
News

The path to philanthropic entrepreneurship

worlds, where she helps others develop enterprises that fulfill their passions. “My path has been entrepreneurship and creating businesses—investing in others and in other companies,” says Coutu, chairman of Porpoise Ventures in Cambridge, England, which specializes in... View Details

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

is also the fact that if you go to a CVS or a Home Depot, there is a panoply of products that were once the sole domain of supermarkets. Twenty-five years ago supermarkets had more than 80 percent of the consumables market share; today... View Details

Keywords: by Sean Silverthorne; Retail

13 Jul 2011
News

China Boot Camp

itinerary of meetings with policymakers and senior executives of major consumer products, textile, software, energy, microfinance, and banking concerns. The trip offered an intense introduction to the overall issues facing China as well... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

02 Jan 2018
Research & Ideas

The Most Popular Stories and Research Papers of 2017

discusses what that means for consumer marketing. . Courage: The Defining Characteristic of Great Leaders Courageous leaders inspire employees, energize customers, and position their companies on the front lines of societal change. Bill... View Details

Keywords: by Sean Silverthorne

Fast Answer

Identity theft & credit card fraud

Where can I find figures and trends on identity theft and credit card fraud? Consumer Sentinel Network Reports via the Federal Trade Commission Web site. Note that information about credit card fraud can often be found within reports... View Details

William C. Procter

Under Procter's guidance, P&G grew out of its mid-western roots as a soap producer into a national consumer goods conglomerate. Procter was responsible for the creation of many famous brands, including Crisco shortening, but also... View Details

Keywords: Personal Care & Home Products

Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

(Barcelona Wine Bar and bartaco). He is currently a board member of US Foods and multiple privately-owned restaurant groups. Course Overview Uniquely within the HBS EC curriculum, this course is industry specific. Despite its pervasiveness and intimate View Details

11 Jun 2018
Blog Post

Reimagining Fashion For The Good Of All

Zalando is a fairly unknown brand in the U.S., but the leading online fashion platform in Europe. Growing at a yearly rate of +20%, it was founded 10 years ago and it currently has more than 15,000 employees and is present in 15 different markets. After having... View Details

Keywords: Consumer Products / Retail

09 Feb 2017
Blog Post

Alumni: Where Are They Now? Featuring: Anddria Varnado (Clack-Rogers)

Current Position: Vice President, Strategy & Business Development at Williams-Sonoma Location San Francisco, CA Tell us what you’re up to these days. I’m currently leading strategy for Williams-Sonoma, Inc., where I am responsible for M&A, new business... View Details

Keywords: Consumer Products / Retail

28 Nov 2016
Blog Post

Why We Recruit: Wayfair

Why We Recruit is a series of interviews with our recruiting partners covering a variety of topics ranging from their experience working with HBS to what they want students to know. New interviews will be released throughout the year to dive into unique perspectives of... View Details

Keywords: Consumer Products / Retail

30 Oct 2014
Blog Post

Alumni: Where are they now? Featuring Robert Leke...

Current Position: Senior Associate, Tana Africa Capital Current Location: Johannesburg, South Africa Tell us what you’re up to these days. I maintain a position at the same company I joined shortly after my graduation from HBS in 2012. I work at Tana Africa Capital... View Details

Keywords: Consumer Products / Retail

15 Jul 2014
Blog Post

Discovering a new organization and state as an intern

I have a tendency to plan rather far in advance (huge understatement), so I was pretty psyched to get the MBA intern calendar from Walmart in my email prior starting my internship. Opening it was actually overwhelming- there is literally at least one training / tour /... View Details

Keywords: Consumer Products / Retail

Clubs

Brew Club

Keywords: Consumer Products / Retail

21 May 2009
Working Paper Summaries

Do Friends Influence Purchases in a Social Network?

Keywords: by Raghuram Iyengar, Sangman Han & Sunil Gupta; Technology

March 2006
Case

Bringing OTC back to the Exchange: Euronext.liffe's launch of ABC

Euronex.liffe, a derivatives trading exchange, launches matching, clearing, and confirmation services for the over-the-counter market. This combination of services creates a new platform for a market that potentially cannibalizes its current exchange-based services. Is... View Details

Keywords: Value Creation; Digital Platforms; Consolidation; Financial Markets; Network Effects

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April 2002 (Revised July 2002)
Case

Imagicast

By: John T. Gourville and Alison Berkley Wagonfeld

Imagicast has brought to market an interactive, multimedia retail kiosk designed to increase product sales. In spite of promising projections by industry analysts and detailed demand forecasts by Imagicast management, the company has yet to sell a single kiosk. Time... View Details

Keywords: Forecasting and Prediction; Crisis Management; Product Launch; Demand and Consumers; Sales; Technology; Retail Industry; United States

Citation

Find at Harvard

November 2001 (Revised August 2002)
Case

Audio Spotlight, The

By: Youngme E. Moon

Joe Pompei, a graduate student at the MIT Media Lab, has invented a breakthrough audio invention. The invention is an "Audio Spotlight" that projects a narrow beam of sound in the same way a laser beam projects a narrow beam of light. He must now decide how to... View Details

Keywords: Corporate Entrepreneurship; Independent Innovation and Invention; Marketing; Demand and Consumers; Value Creation

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