product development - Publications - Faculty & Research

01 Mar 2017
News

In My Humble Opinion: Arunma Oteh (MBA 1990)

different ethnic groups in the country’s north, along with Indian, Chinese, European, and American expats. “My early exposure to people from diverse backgrounds is probably the reason I enjoy such environments,” says Oteh, who served for 17 years at the African View Details

Keywords: Julia Hanna

Web

Market Perspectives - Course Catalog

externalities, incentives, property rights, agency conflicts, and information asymmetries. We develop these tools and then apply them to contemporary issues, which enables the discussions to go beyond the generalities of headlines to... View Details

01 Apr 2000
News

Award-Winning Article Urges Companies to Loosen Ties that Bind

One function builds relationships with customers, another develops products, and the third oversees the operational infrastructure. Even though these activities often conflict with each other, traditionally they have been bundled together... View Details

01 Dec 2006
News

Green as Gold

lighting, plumbing, and climate control. The interior walls are new; even the furniture is new.” Hamilton Hall is the first building on the HBS campus to obtain Leadership in Energy and Environmental Design (LEED) certification, the U.S. Green Building Council’s... View Details

Keywords: Paul Massari; Specialty Trade Contractors; Construction

01 Mar 2018
News

March 2018 Alumni and Faculty Books

help people save a bundle, look better, feel better, and have enhanced confidence. Boom Country? The New Wave of Indian Enterprise by Alan Rosling (MBA 1988) (Hachette India) A fresh wave of enterprise and start-ups, rapid advancements in technology, government reform,... View Details

01 Jun 2013
News

Collective Wisdom

idea is that there are some problems that require collective input and cumulative knowledge-building. Open-source communities are a very powerful way to get that done. We used to think that software had to be developed by lots of... View Details

Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

21 Apr 2009
First Look

First Look: April 21, 2009

Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development... View Details

Keywords: Martha Lagace

16 Oct 2014
News

Innovating for International Aid

little bit of help could make a big difference, and everybody just needs a chance.” Wu got his start in international aid work early. After getting his undergraduate degree from Dartmouth, he worked on development projects in Tanzania and... View Details

Keywords: Constantine von Hoffman

Web

Approaching Business with an Artistic Eye - Global Activities 2020

point. “Global brands like Zara sell their products in the Middle East through franchisors, so garments can cost twice as much as in the United States,” he explains. “We use skilled artisans right in Lebanon—no intermediaries.” “In the... View Details

Web

Launching Tech Ventures - Course Catalog

the other functions, particularly product and marketing? When is the right time to build a community team? How can modern, flexible product development techniques, such as... View Details

James W. Johnson

Johnson brought Band-Aid, an adhesive bandage, to the market. The product developed in 1920 soon became a standard in first-aid kits and one of the staples in the J&J family of products. James Johnson... View Details

Keywords: Healthcare

15 Nov 2020
News

Podcasts Engage New Audiences with HBS

Gifts to the HBS Fund support a wide range of people and programs like this. Professor Mike Toffel lays out the scenario: JUUL is the e-cigarette market leader—its revenue grew from $200 million to $1 billion between 2017 and 2018. But the company also faces questions... View Details

Profile

Abhay Saboo

Attending business school has long been one of Abhay Saboo's ambitions. With his interest in technology, however, he wanted to use his undergraduate education to build a credible foundation for the future. "I did engineering to View Details

April 1985 (Revised March 1986)
Case

Seven-Up Division of Philip Morris

By: Michael E. Porter and Edward J. Hoff

In 1979, Philip Morris acquired the Seven-Up Co., the number three concentrate producer in the U.S. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris's... View Details

Keywords: Acquisition; Business Divisions; Debates; Profit; Production; Personal Development and Career; United States

Citation

Educators

Purchase

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

strategy and organizational management. Products are being developed through open innovation, with input from people connected to each other and the company only through a common interest—and electronic... View Details

Keywords: by Sean Silverthorne

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

elements of the marketing mix when it comes to brand building. Developing new products provides an edge in product differentiation, he said, and pricing should be as important... View Details

Keywords: by James E. Aisner

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

"Firms today have access to a wealth of information about customers and sales prospects," says Narayandas. "Now more than ever before, companies are able to leverage technology to work more closely and to collaborate in new ways with customers—from... View Details

Keywords: by Peter K. Jacobs

10 Apr 2023
Blog Post

Creating Emerging Markets Sustainability Series - Innovations to Address the Global Water Crisis

access to basic sanitation.” This stark reality demonstrates an urgent need for action in order to make meaningful progress towards the UN’s Sustainable Development Goal 6 of reaching universal access to drinking water, sanitation and... View Details

23 Jul 2001
Research & Ideas

How Relationships are Building Biotech

context in which to study the missing link. Product development cycles are long, usually between seven and ten years. Millions of dollars are spent before a product ever gets... View Details

Keywords: by Martha Lagace & Mallory Stark

24 Apr 2014
News

Meeting an essential health care need in India

When his mother became ill in 2008, Krishna Mahesh (MBA 2005) came face to face with India’s deep deficit of quality hospital beds. It inspired him to launch Sundaram Medical Devices, which develops high-tech, low-cost hospital beds that... View Details

Publications