Product Strategy - Publications - Faculty & Research

30 Jul 2013
First Look

First Look: July 30

https://archive.harvardbusiness.org/cla/web/pl/product.seam?c=25120&i=25122&cs=0b17ff7f3d16c64e4a6b72b71b876054 2013 pub Information and Subsidies: Complements or Substitutes? By: Ashraf, Nava, B. Kelsey Jack, and Emir Kamenica Abstract—Does providing... View Details

Keywords: Anna Secino

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Managing Customers for Growth - Course Catalog

activities to achieve sustainable customer growth. The course explores the fundamentals of customer value, including strategies for customer acquisition, retention, and development. By leveraging customer analytics tools and technologies,... View Details

December 1986 (Revised March 1991)
Supplement

Caterpillar-Komatsu in 1986

By: Christopher A. Bartlett

Provides an update to the global competitive interaction between Caterpillar and Komatsu described in companion cases Caterpillar Tractor and Komatsu Ltd. Caterpillar's response to Komatsu's growing market share is outlined, then the impact of rapidly changing... View Details

Keywords: Competition; Currency Exchange Rate; Price; Global Strategy; Policy; Market Participation; Strategy; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry

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01 Dec 2018
News

Alumni and Faculty Books for December 2018

firms in the US, why have only 140 companies been able to exceed the $100 million mark? What do these firms do differently from the rest? Do they have a better strategy or talent? Are they simply beneficiaries of good fortune? While each... View Details

01 Oct 1997
News

After 27 Years at HBS, Shapiro Shifts Professional Focus

Benson P. ("Ben") Shapiro, the School's former Malcolm P. McNair Professor of Marketing, has left full-time teaching at HBS to concentrate on research, writing, public speaking, and consulting. A well-known authority on marketing strategy... View Details

29 Jun 2016
News

The Latest Local Motor: A Self-Driving Bus

Local Motors—which is led by Jay Rogers (MBA 2007)—posted to its co-creation community: build an urban public transportation system. It’s all part of the company’s unique design model: "Most of our vehicles are designed by people who don't work for us," says Justin... View Details

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Online AI Course | HBS Online

diverse applications of AI, machine learning, predictive modeling, and data science Explore ethical AI-related challenges to implement it responsibly and manage risks Develop the skills and frameworks to shape your organization’s digital transformation View Details

01 Mar 2014
News

The Solution to the Global Food Crisis Just Might Come from Nigeria

system of multinational megafarms won't be enough—the hope for the future lies not in mass production, but in production by the masses. And that's where Nigeria comes in. With only 40 percent of its arable land currently used by farmers,... View Details

Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Crop Production; Crop Production; Crop Production; Crop Production; Crop Production

18 Nov 2009
HBS Case

Customer Feedback Not on elBulli’s Menu

"We have turned eating into an experience that supersedes eating," he has said. "If the product is merely food, Adrià should move the restaurant to Barcelona or Madrid," says Norton, who has written a case on elBulli... View Details

Keywords: by Julia Hanna; Food & Beverage

17 Oct 2006
First Look

First Look: October 17, 2006

20,000 employees operating in 138 countries, Lenovo needed a global marketing and branding strategy to extend its global reach. This meant determining what Lenovo stood for and designing products that... View Details

Keywords: Sean Silverthorne

22 Apr 2014
First Look

First Look: April 22

her husband. In the former case, the reason for the production of that thought is clear ("I thought of him because I looked at his picture while reminiscing about the past"). In the latter case, she lacks both control over the... View Details

Keywords: Sean Silverthorne

05 Dec 2013
What Do You Think?

Is Walmart Defying Economic Gravity?

information-driven model by gaining a better understanding of product and customer relationships." Dean Vella cited Walmart's innovation in supply chain management and sustainability as ways in which it is reducing the friction... View Details

Keywords: by James Heskett; Retail

December 2005 (Revised November 2006)
Case

Corning, 2002

By: Malcolm P. Baker and James Quinn

Corning, with large investments in fiber optic technology, was hit particularly hard by the collapse of the telecommunications industry in 2001. With over $4 billion in debt, the firm's survival appears to rest on raising additional equity capital. The protagonist is... View Details

Keywords: Financial Strategy; Financial Condition; Financial Instruments; Valuation; Capital; Public Equity; Stock Shares; Business or Company Management; Strategy; Industrial Products Industry; Industrial Products Industry

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From the Director | Baker Library | Bloomberg Center | Harvard Business School

their products and services and ensure they were perceived in positive ways. The emerging field of corporate public relations offered tools and strategies to help diverse industries influence public opinion... View Details

25 Feb 2020
News

In My Humble Opinion: Mr. Coffee

Courtesy Peet’s Courtesy Peet’s Ketchup. Potato chips. Chewing gum. Coffee. “These are products that everyone can relate to, that people understand,” says Casey Keller (MBA 1989), a longtime executive in consumer-packaged goods with... View Details

Keywords: Julia Hanna

22 Sep 2009
First Look

First Look: September 22

show that (i) firms may become "more closed" in response to competition from an outside open source project; (ii) firms are more likely to open substitute, rather than complementary, modules to existing open source projects; (iii) when the View Details

Keywords: Martha Lagace

16 Dec 2020
Blog Post

Faculty Books Published in 2020

business models without doing so? They fly blind. That’s what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. Read the full abstract. Fit to Compete: Why Honest Conversations About Your Company's Capabilities... View Details

Keywords: All Industries

08 Aug 2017
First Look

First Look at Research and Ideas, August 8, 2017

characteristic-based portfolio strategy that requires relatively low annual turnover. This is a continuum, with small size (a very persistent characteristic) at one end of the spectrum and high frequency reversal at the other. Unlike... View Details

Keywords: Sean Silverthorne

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Labor Practices | Baker Library | Bloomberg Center | Harvard Business School

presented photographs of women in a variety of production positions, the absence of any reference to women in text or photographs in Paths of Opportunity in U.S. Steel only a year later reveals how quickly the role of women and their... View Details