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  • All HBS Web  (6,361)
    • People  (8)
    • News  (1,044)
    • Research  (4,578)
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  • May–June 2011
  • Article

The Uninvited Brand

By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Advertising Industry
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Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
  • July 2001 (Revised February 2002)
  • Case

Enspire Learning

An MBA student founds an e-education business and must decide which customers to target and which products/services to produce. View Details
Keywords: Customer Relationship Management; Internet and the Web; Service Delivery; Education; Business Startups; Planning; Web Services Industry; Web Services Industry
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Hallowell, Roger H., Frank J Andrasco, Hans ten Cate, and Bjorn Billhardt. "Enspire Learning." Harvard Business School Case 802-001, July 2001. (Revised February 2002.)
  • 14 Jan 2014
  • First Look

First Look: January 14

physical assets (such as health records); combining data within and across industries (to, say, coordinate supply chains); trading data (as mobile providers do with information on users' whereabouts); and... View Details
Keywords: Sean Silverthorne
  • February 2017
  • Case

BlaBlaCar: The Road Ahead...

By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone
In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and... View Details
Keywords: Business Growth and Maturation; Business Startups; Transformation; Decision Making; Values and Beliefs; Growth and Development Strategy; Digital Platforms; Network Effects; Strategic Planning; Competitive Strategy; Expansion; Internet and the Web; Transportation Networks; Transportation Industry; Transportation Industry; France; Europe
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Lakhani, Karim R., Arun Sundararajan, Emilie Billaud, and Caroline Caltagirone. "BlaBlaCar: The Road Ahead..." Harvard Business School Case 617-050, February 2017.
  • January 2025 (Revised March 2025)
  • Case

DJI- Striving for Innovation Amid Contestation

By: William C. Kirby and Daniel Fu
DJI was founded in a college dorm room in Clear Water Bay, Hong Kong. By 2020, DJI, a company manufacturing drones, occupied a 77% share of consumer drone sales in the United States with a wide array of clients including law enforcement and government agencies. Its... View Details
Keywords: Drones; Hong Kong; China; Chinese Manufacturing; Chinese Dream; China's Political Economy; International Relations; Cross-Cultural and Cross-Border Issues; Cybersecurity; Conflict and Resolution; Market Entry and Exit; Manufacturing Industry; Hong Kong; China
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Kirby, William C., and Daniel Fu. "DJI- Striving for Innovation Amid Contestation." Harvard Business School Case 325-069, January 2025. (Revised March 2025.)
  • December 1998 (Revised March 2000)
  • Case

Knot, The

By: William A. Sahlman, Michael J. Roberts and Matthew C. Lieb
An online wedding resource company is seeking an equity investment to grow the business. View Details
Keywords: Entrepreneurship; Business Model; Venture Capital; Value Creation; Internet and the Web; Finance; Expansion; Strategic Planning; Service Industry; Service Industry
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Sahlman, William A., Michael J. Roberts, and Matthew C. Lieb. "Knot, The." Harvard Business School Case 899-116, December 1998. (Revised March 2000.)
  • June 1995
  • Case

Northern Telecom and Tong Guang Electronics (B): Building Success

By: Rosabeth M. Kanter and Pamela A. Yatsko
This case continues the story of the joint venture in China between Northern Telecom (Nortel) of Canada and Tong Guang Electronics of China. It shows how North Americans learned to operate in a very different cultural environment in China and provides an opportunity to... View Details
Keywords: Mobile and Wireless Technology; Joint Ventures; Change Management; Organizational Culture; Leadership; Cross-Cultural and Cross-Border Issues; Culture; Telecommunications Industry; Telecommunications Industry; Canada; China
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Kanter, Rosabeth M., and Pamela A. Yatsko. "Northern Telecom and Tong Guang Electronics (B): Building Success." Harvard Business School Case 395-083, June 1995.
  • 26 Jan 2016
  • First Look

January 26, 2016

Accounting Review The Capital Market Consequences of Language Barriers in the Conference Calls of Non-U.S. Firms By: Brochet, Francois, Patricia L. Naranjo, and Gwen Yu Abstract—We examine how language barriers affect the capital market reaction to View Details
Keywords: Sean Silverthorne
  • September 2017
  • Teaching Note

Dick's Sporting Goods

By: Jose B. Alvarez and Matthew G. Preble
This is the teaching note to accompany Rajiv Lal, Jose B. Alvarez, and Matthew G. Preble, “Dick’s Sporting Goods,” HBS No. 517-007 (Boston, Massachusetts: Harvard Business School Publishing, 2017). View Details
Keywords: Sporting Goods; Retail; Employees; Growth and Development Strategy; Growth Management; Product Marketing; Demand and Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners and Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet and the Web; E-commerce; Retail Industry; United States; Pennsylvania
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Alvarez, Jose B., and Matthew G. Preble. "Dick's Sporting Goods." Harvard Business School Teaching Note 518-040, September 2017.
  • February 2017
  • Case

Dick's Sporting Goods

By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble
Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details
Keywords: Sporting Goods; Retail; Employees; Growth and Development Strategy; Growth Management; Product Marketing; Demand and Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners and Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet and the Web; E-commerce; Retail Industry; United States; Pennsylvania
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Lal, Rajiv, Jose B. Alvarez, and Matthew G. Preble. "Dick's Sporting Goods." Harvard Business School Case 517-007, February 2017.
  • March 1999
  • Article

Discussion of "Engineering Bureaucracy: The Genesis of Formal Policies, Positions, and Structures in High-Technology Firms" by James N. Baron, M. Diane Burton, and Michael T. Hannan

By: Josh Lerner
Keywords: Information Technology; Organizational Structure; Engineering; Technology Industry
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Lerner, Josh. Discussion of "Engineering Bureaucracy: The Genesis of Formal Policies, Positions, and Structures in High-Technology Firms" by James N. Baron, M. Diane Burton, and Michael T. Hannan. Special Issue on Bureaucracy: Issues and Apparatus Journal of Law, Economics & Organization 15, no. 1 (March 1999): 42–46.
  • September 1998 (Revised September 1998)
  • Exercise

Working with Your "Shadow Partner"

By: Richard L. Nolan and Kelley Porter
Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. View Details
Keywords: Internet and the Web; Education Industry; Boston
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Nolan, Richard L., and Kelley Porter. Working with Your "Shadow Partner". Harvard Business School Exercise 399-051, September 1998. (Revised September 1998.)
  • 24 Oct 2005
  • Research & Ideas

IPR: Protecting Your Technology Transfers

affect it? A: The kind of technology transfer my coauthors Lee Branstetter, Raymond Fisman, and I study in our paper occurs when a parent of a multinational company provides information about industrial... View Details
Keywords: by Cynthia Churchwell
  • 25 Nov 2013
  • Research & Ideas

Hiding From Managers Can Increase Your Productivity

information for a competitive industry that operates on razor-thin margins. In terms of respecting boundaries, it's important that managers consider not only individual privacy but group privacy as well,... View Details
Keywords: by Carmen Nobel; Manufacturing
  • 03 Jul 2012
  • First Look

First Look: July 3

enhance earnings/share through share repurchase in an environment of low interest rates. Purchase this note:http://hbr.org/search/212101-PDF-ENG Cahiers du Cinéma and The French Film Industry Mukti Khaire, Elena Corsi, and Emilie... View Details
Keywords: Sean Silverthorne
  • 30 Jun 2008
  • Research & Ideas

Rethinking Retirement Planning

She'd say that he was worth 4,000 pounds a year. That's how we usually think of our standard of living." Merton says we're used to the mutual fund industry as a vehicle for getting to our retirement goal, yet few of us have a deep... View Details
Keywords: by Julia Hanna; Banking; Financial Services
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

  Working PapersGlobalizing the Beauty Business Before 1980 Geoffrey G. Jones This working paper examines the globalization of the beauty industry before 1980. This industry, which had emerged in its modern form in the United States... View Details
Keywords: Sean Silverthorne
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

health vision (Health Graph) that would increase the chances of securing VC funding. Heralded as the “Facebook of Fitness,” RunKeeper willed itself to be the one-stop location for all important health information for consumers. Despite... View Details
Keywords: Sean Silverthorne
  • July 2008 (Revised September 2009)
  • Case

ASUSTeK Computer Inc. Eee PC (A)

By: Willy C. Shih, Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh and Ho Howard Yu
ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together... View Details
Keywords: Change Management; Disruptive Innovation; Product Launch; Groups and Teams; Information Infrastructure; Mobile and Wireless Technology; Technology Industry
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Shih, Willy C., Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh, and Ho Howard Yu. "ASUSTeK Computer Inc. Eee PC (A)." Harvard Business School Case 609-011, July 2008. (Revised September 2009.)
  • July 2015 (Revised October 2015)
  • Case

Building Strong Partnerships at the Inter-American Development Bank

By: Amy C. Edmondson, Erin L. Henry, Andreas Georgoulias and Natalie Bartlett
Building Strong Partnerships at the Inter-American Development Bank details the development of the bank's new Office of Outreach Partnerships to sustain a culture of innovation through maintaining and generating partnerships in order to fulfill the bank's greater... View Details
Keywords: Business Organization; Business And Community; Well-being; Wealth and Poverty; Organizational Structure; Groups and Teams; Organizational Culture; Technology Adoption; Business and Stakeholder Relations; Business and Shareholder Relations; Business and Government Relations; Change Management; Nonprofit Organizations; Expansion; Partners and Partnerships; Restructuring; Welfare or Wellbeing; Business and Community Relations; Non-Governmental Organizations; Banking Industry; Latin America
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Edmondson, Amy C., Erin L. Henry, Andreas Georgoulias, and Natalie Bartlett. "Building Strong Partnerships at the Inter-American Development Bank." Harvard Business School Case 616-004, July 2015. (Revised October 2015.)
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