Publications

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October 1995 (Revised October 1996)
Case

Singapore Unlimited: Building the National Information Infrastructure

By: Lynda M. Applegate, John L. King, Soon-Siong Neo and Carin-Isabel Knoop

Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details

Keywords: Information Technology; Natural Environment; Expansion; Policy; Infrastructure; Singapore; Southeast Asia

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22 Nov 2016
Blog Post

Memoirs of an International First Year Student

mistake? As a vegetarian and a teetotaler, would I find palatable vegetarian food and manage to survive the “social scene” without alcohol? First of all, there are tons of... View Details

2021
Article

Institutional Policies for a Healthy Anthropocene Society

By: Andrew J. Hoffman, P. Devereaux Jennings and Nicholas A. Poggioli

The Anthropocene epoch refers to the geological epoch, now underway, that is defined by monumental, human-caused geophysical changes in planetary ecosystems. Human society is also changing, marked by an equally profound shift in attitudes, beliefs, and practices. In... View Details

Keywords: Policy; Values and Beliefs; Climate Change; Natural Environment; Society

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September 2005
Case

Martha Goldberg Aronson: Leadership Decisions at Mid-Career

By: William W. George and Andrew N. McLean

In 2005, Martha Goldberg Aronson must decide whether to accept an overseas posting in a functional role with Medtronic Corp. The move would be a professional stretch, but would entail leaving a position with a plan half completed and moving her young family overseas.... View Details

Keywords: Decisions; Work-Life Balance; Personal Development and Career; Motivation and Incentives; Opportunities; Leadership

August 2008 (Revised June 2010)
Case

Concha y Toro

By: Rohit Deshpande, Gustavo A. Herrero and Ezequiel Reficco

Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price. View Details

Keywords: Price; Brands and Branding; Product Positioning; Value; Food and Beverage Industry; Chile

24 Sep 2014
Op-Ed

Take a Trim Tab Approach to Climate Change

The "bully pulpit"—a term coined by Theodore Roosevelt back when the word "bully" meant terrific—originally referred to the US presidency and its tremendous potential for speaking out and influencing public... View Details

Keywords: by Amy C. Edmondson; Energy; Utilities

01 Mar 2015
News

Feedback

Five Degrees of Doriot Re: Lasting lessons My fondest memory of the Business School is having lunch with the professor and discussing my thesis on “making the automatic factory a reality” that I did with classmate John Diebold. Doriot... View Details

Keywords: Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing

February 2010 (Revised June 2012)
Case

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

By: Elie Ofek and Polly Ribatt

How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details

Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States

06 Jun 2017
News

Will business fill the Paris void?

30 Sep 2016
News

To Lincoln Vintner, It’s All About ‘Exceptional Care’

Keywords: Food Manufacturing; Food Manufacturing

Career Coach

Deborah Resnick

Deborah (HBS '06) has deep expertise in consulting (breaking into consulting, navigating a career in consulting, and breaking out!), complemented by a diverse set of operational and managerial experience... View Details

Keywords: Consulting; Consumer Products; Retail

March 2011
Case

Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details

Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Food and Beverage Industry

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July 2022
Case

FIJI Water: Carbon Negative? (Abridged)

By: Michael W. Toffel, George Serafeim, Francesca Gino, Stephanie Van Sice and Tom Quinn

In the midst of increasing press scrutiny of the bottled water industry’s environmentally harmful practices, FIJI Water made a series of sustainability promises. The boldest of these was a pledge to go “carbon negative.” The company said that not only would they offset... View Details

Keywords: Carbon Footprint; Carbon Offsetting; Environmental Accounting; Climate Change; Environmental Sustainability; Pollution; Cross-Cultural and Cross-Border Issues; Misleading and Fraudulent Advertising; Non-Governmental Organizations; Brands and Branding; Food and Beverage Industry; Fiji; United States

10 Jun 2015
Research & Ideas

The Transparency Revolution in Corporate Reporting

markets will provide incentives for companies to behave responsibly and companies will exhibit those behaviors because they'll have lower costs if they do. But that will depend on organizations like SASB, View Details

Keywords: Re: George Serafeim

February 2011 (Revised December 2012)
Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details

Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry

16 Dec 2013
HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

the philosophy of "POP cuisine," which aims for accessibility to a broad audience, in terms of both taste and cost. He maintains that he keeps food costs down and... View Details

Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage

April 1996 (Revised June 2000)
Case

Boston Beer Company, Inc., The

Capital markets may have overcapitalized the craft brewing industry during a flurry of new IPOs. In the context of this "hot" IPO market each individual company's valuation may seem reasonable. However, after careful analysis of each company's financial statement and... View Details

Keywords: Initial Public Offering; Analysis; Valuation; Industry Growth; Food and Beverage Industry; Boston