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  • 01 Jun 2010
  • News

Green Dreams: Eco-Friendly Countertops

company’s product throughout its Seattle headquarters. Other customers include NASA, the Ritz-Carlton, Starbucks, Whole Foods, Amazon, Disney’s Epcot theme park, and Google. IceStone has come a long way since Magagnini’s dark day, and not... View Details
Keywords: Sarah Auerbach; Furniture and Related Product Manufacturing; Manufacturing
  • December 2012
  • Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
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  • Article

The Business of Business Schools: Restoring a Focus on Competing to Win

By: Robert Simons
As business leaders worry about the decline of American competitiveness, business schools are responding by changing their curriculums. But are the topics and approaches taught in today's business schools part of the solution or part of the problem? In this paper, I... View Details
Keywords: Business Schools; Purpose Of Business Schools; Management Education; Business School Curriculum; Strategy Execution; U.S. Competitiveness; Capitalism; Management Profession; Innovation; Competing To Win; Integrated Corporate Reporting; Trends; Customer Focus and Relationships; Decision Making; Design; Business Education; Curriculum and Courses; Innovation and Management
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  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

to all personal care products sold online by the five firms implies that customers spent an additional $300 million annually as a result of pricing algorithms, out of a total of about $6 billion in e-commerce revenue for the category.... View Details
Keywords: by Kristen Senz; Retail
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

functional support units. Business units to customers: The priorities of the customer value proposition are communicated to targeted customers and reflected in specific View Details
Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
  • July 2011 (Revised January 2012)
  • Teaching Note

Demand Media (TN)

By: John Deighton and Leora Kornfeld
Teaching Note for 512021. View Details
Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California
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  • December 2008
  • Article

Behavioral Frontiers in Choice Modeling

We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice... View Details
Keywords: Mathematical Methods; Integration; Goals and Objectives; Decision Choices and Conditions; Problems and Challenges; Business Processes; Customers; Behavior; Economics
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  • 10 Apr 2013
  • Research & Ideas

Learning Curve: Making the Most of Outsourcing

a radiologist increase productivity by focusing on one customer? Does the radiologist's range of experiences with other customers result in better results delivered to that particular customer? Do individual's benefit from others' View Details
Keywords: by Paul Guttry; Health
  • November 2020 (Revised February 2022)
  • Case

CommonSpirit Health: Integrating a Merger of Equals

By: Robert S. Huckman, Hise Gibson and Nicole Gilmore
Soon after closing the 2019 merger of Catholic Health Initiatives (CHI) and Dignity Health to create CommonSpirit Health, Lloyd Dean and Kevin Lofton-–jointly appointed to the role of CEO—must make several operational and strategic decisions related to the integration... View Details
Keywords: Health Care Delivery; Hospital; Merger; Merger Integration; Hospital Mergers; Health Information Technology; CEOs; Health Care and Treatment; Mergers and Acquisitions; Integration; Leadership; Customer Value and Value Chain; Decision Choices and Conditions; Governance; Information Technology; Health Industry; United States
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  • October 2003 (Revised August 2005)
  • Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman
The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details
Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact
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  • August 1999 (Revised January 2002)
  • Case

Brita Products Company, The

By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
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  • 05 May 2009
  • First Look

First Look: May 5, 2009

Banerjee and Lakshmi Iyer Publication:Natural Experiments in History, edited by Jared Diamond and James Robinson. Harvard University Press, forthcoming No abstract is available at this time. Download the paper: http://www.hbs.edu/research/pdf/08-062.pdf Are... View Details
Keywords: Martha Lagace
  • February 2003
  • Teaching Note

Bush Boake Allen (TN)

By: Stefan H. Thomke
Teaching Note for (9-601-061). View Details
Keywords: Integration; Marketing Reference Programs; Disruptive Innovation; Management Teams; Internet and the Web; Business Model; Customer Relationship Management; Management Practices and Processes; Consumer Products Industry
Related

    Michael Dell

    In 1992, Dell, at 27 years of age, became the youngest CEO of a Fortune 500 company. Dell revolutionized the retail computer industry by instituting a direct sales approach, where the customer places their View Details
    Keywords: Computers & Electronics
    • Web

    R and Python - Research Computing Services

    instructions about software modules and used in combination with wrapper scripts in the terminal. All versions can be accessed via software modules and custom LSF submission scripts . Please note that R 3.5 cannot be used with RStudio... View Details
    • 09 Feb 2017
    • Blog Post

    Alumni: Where Are They Now? Featuring: Anddria Varnado (Clack-Rogers)

    enhance the lives and experiences of my customers in unique and meaningful ways. Hear Anddria's student perspective during her time at Harvard Business School. View Details
    Keywords: Consumer Products / Retail
    • 01 Mar 2017
    • News

    Students Forecast Climate Change’s Impact

    in the reduction of greenhouse gases, customers need to play a more significant role.” — Piersten Gaines (MBA 2018) Vail Ski Resort Data point: “The typical ski resort needs 100–105 days of skiing to secure the average industry profit... View Details
    Keywords: Dan Morrell
    • 01 Jun 2015
    • News

    In My Humble Opinion: Priya Paul (OPM 28, 1999)

    the hot, new restaurant wherever I travel.” Industry trend: A commoditization of the boutique, design-based experience. “I see customers seeking hotel experiences that are less institutionalized and more authentic to the cities they’re... View Details
    Keywords: Julia Hanna
    • 01 Mar 2006
    • News

    Entrepreneur's Notebook with Paul Conforti and Kim Moore (both MBA '97)

    centrally, frozen, and distributed to multiple locations, thereby allowing quality control, reduced cost, and consistency. Most importantly, customers have an emotional attachment to their favorite desserts — they come back for more, and... View Details
    Keywords: Margie Kelley; desserteries; Food Services and Drinking Places; Hospitality
    • 01 Oct 2000
    • News

    Timothy G. Brier: The Price is Right

    Continental -- Brier went dot-com in 1998. He cofounded and became president of Priceline Travel, a division of Priceline.com, the e-commerce company that enables its customers to name their own low price for airline tickets, hotel rooms,... View Details
    Keywords: James E. Aisner