Custom - Publications - Faculty & Research

01 Jun 2006
News

NFL Players Hit the Books

Thirty-five NFL players traded their shoulder pads for notepads in late February to participate in an Executive Education program designed by the HBS faculty to help them prepare for careers after football. The NFL Business Management and Entrepreneurial Program... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

04 Feb 2021
Research & Ideas

Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids

the pandemic’s suddenness caught many without sufficient ready cash. A real estate CEO noted: “We had ongoing construction and needed to pay our contractors but were not sure that we would receive payments as planned from our customers... View Details

Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg

Web

Business Solutions for the Poor (Global and Local) - Course Catalog

to 350 words) and one final course paper (600 to 750 words), No Exam Enrollment Limited to 45 students Overview Customers at higher levels of the socioeconomic pyramid are usually served by businesses who synchronize value creation for... View Details

27 Aug 2018
Sharpening Your Skills

Guts, Gall, and Good Luck: What It Takes To Be An Entrepreneur

Turning One Thousand Customers into One Million How Uber, Etsy, and Airbnb climbed from one thousand customers to one million. Skills and Behaviors that Make Entrepreneurs Successful Research at Harvard... View Details

Keywords: by Sean Silverthorne

01 Mar 2012
News

Learning to Speak the Language of Business

companies with a commanding presence in their home markets. But to call Mikitani’s company, Rakuten, the Amazon.com of Japan would overlook fundamental differences for customers and merchants alike. “We created a real online marketplace... View Details

Keywords: Roger Thompson; e-commerce; Management of Companies and Enterprises; Management; Miscellaneous Store Retailers; Retail Trade

23 Apr 2014
News

Timing plus smart ideas are the keys to being an entrepreneur

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details

04 Nov 2019
News

A Home for Startups

age groups, because they all want to come and collaborate. Younger people can learn from the experiences of the older people and vice versa. “I think one thing that I took away from my business school experience was customer-centricity––to rally create a product that... View Details

Keywords: work space

01 Sep 2017
News

Alumni on the Best Business Advice They’ve Ever Received

“Never forget that your employees are ultimately going to make or break the business you’re in. A lot of the time what happens is people think, oh, let’s put the customers first and let’s make sure that the View Details

Keywords: Dan Morrell; Skydeck; podcast; Management of Companies and Enterprises; Management

01 Dec 2014
News

Making Big Data Fashionable

Principles Áslaug Magnúsdóttir Customizing Couture Online Customizing Couture Online Jamal Motlagh Taking Tailoring High Tech Taking Tailoring High Tech Katrina Lake Dressing by Number Dressing by Number... View Details

Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

Clarence Saunders

Having made a name for himself as a grocery wholesaler, Saunders decided to embark on a plan of revolutionizing the common supermarket. Removing unnecessary clerks, creating elaborate aisle displays and rearranging the store to force View Details

Keywords: Retail

15 Oct 2012
Research & Ideas

Why Business IT Innovation is so Difficult

has to be implemented across a large, distributed organization. "Large firms definitely had some work to do to adopt," says McElheran. "But it seems that the best firms had practices in place to deal with the complexity. The real stumbling block was that their View Details

Keywords: by Maggie Starvish

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

professor Tom Eisenmann, who also serves on the board of OneMain.com, one of the nation's ten largest Internet service providers, and on the advisory boards of many Internet start-ups. Eisenmann's definition of the get-big-fast strategy includes three criteria: massive... View Details

Keywords: by Peter Jacobs

September 2005 (Revised March 2007)
Case

Lifefont: The Case for RetailDriver

Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets. View Details

Keywords: Framework; Change Management; Compensation and Benefits; Cost vs Benefits; Growth Management; Management Analysis, Tools, and Techniques; Customer Relationship Management; Product Marketing; Salesforce Management; Advertising; Management Systems; Information Technology; Retail Industry

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January 2002 (Revised October 2005)
Case

General Electric Medical Systems 2002

By: Tarun Khanna and James Weber

Discusses one of General Electric's flagship divisions--the world's leading provider of medical diagnostic imaging equipment. Provides an opportunity to examine a multinational confronting massive technological and demographic changes around the world. Genomics has... View Details

Keywords: Information Technology; Business Model; Change Management; Multinational Firms and Management; Genetics; Customer Value and Value Chain; Age; Medical Devices and Supplies Industry; China; United States

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Portrait Project

Aaron Chadbourne

Yiayia. Although the fresh native produce at her roadside vegetable stand was among the finest in the area, customers were largely attracted by her theatrical flair and infectious enthusiasm. Waving her hands in the air, she would... View Details

August 2001 (Revised March 2008)
Supplement

Kirk Arnold

By: Nitin Nohria and Alan Price

Supplements NerveWire, Inc. View Details

Keywords: Recruitment; Value; Mission and Purpose; Partners and Partnerships; Business Model; Customer Value and Value Chain; Investment Return; Economic Slowdown and Stagnation; Problems and Challenges; Consulting Industry; Newton

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diversified financial services enterprise with over $30 billion in assets. His deep commitment to customer service and concern for employee satisfaction were recognized by industry analysts who often ranked USAA as the best managed... View Details

Keywords: Finance

Albert H. Gordon

internationally when he opened Kidder, Peabody offices in Hong Kong and Japan. Known for his integrity, commitment to employees, and customer dedication, Gordon was considered one of the most respected icons on Wall Street for half a... View Details

Keywords: Finance

March 2011 (Revised August 2012)
Case

Groupon

By: Sunil Gupta, Ray Weaver and Dharmishta Rood

On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details

Keywords: Budgets and Budgeting; Customers; Entrepreneurship; Growth and Development; Marketing Channels; Competitive Strategy; Value Creation

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