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December 1993
Teaching Note

GTE Corporation (C) TN

By: Jay O. Light and James O. Sailer

Keywords: Consumer Products Industry

July 1991 (Revised August 1991)
Case

Philip Morris Companies, Inc. (B)

By: Samuel L. Hayes III

Looks at the company's plans for a new debt offering under the Rule 415 shelf underwriting provision--in this instance from the vantage point of the lead investment banker for the deal. The decision-maker must assess the risks of the issuer, the tone of the market, the... View Details

Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States

July 2025
Supplement

Meghna Modi at Revlon India: Leading with a Bold Purpose (B)

By: Aiyesha Dey and Sarah Sasso

This follow-up case is about Meghna Modi, the CEO of struggling cosmetics company Revlon India, and the actions she takes as she tries to both turn the company around and integrate her personal purpose into her work. Influenced by her own life struggles, Modi feels... View Details

Keywords: Culture; Leadership Development; Corporate Strategy; Management; Performance; Personal Development and Career; Consumer Products Industry; Asia; India; Delhi

2020
Case

The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging

By: Andrew J. Hoffman

Plastic has become essential to global day-to-day activities, yet it is also causing extreme environmental degradation. Many leaders in the plastics industry are starting to question its sustainability. This case presents insights into the future of the plastic... View Details

Keywords: Plastic Waste; Environmental Sustainability; Cooperation; Supply Chain Management; Corporate Social Responsibility and Impact; Consumer Products Industry

May 2023
Teaching Note

Away: Scaling a DTC Travel Brand

By: Joseph B. Fuller and Jill Avery

Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth... View Details

Keywords: Distribution; Growth and Development Strategy; E-commerce; Segmentation; Venture Capital; Consumer Products Industry

July 2020
Teaching Note

Shindigz

By: Frank Cespedes

Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded... View Details

Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Distribution Channels; Brands and Branding; E-commerce; Consumer Products Industry

June 2020
Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland

Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details

Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States

March 2020
Teaching Note

Transforming Hindustan Unilever

By: Krishna G. Palepu

Keywords: Change Management; Transformation; Leading Change; Performance Improvement; Consumer Products Industry; India

January 2018
Teaching Note

C.W. Dixey & Son

By: Anat Keinan and Michael B. Beverland

Teaching Note for HBS No. 517-019. View Details

Keywords: Luxury Branding; Authenticity; Inconspicuous Consumption; Brand Positioning; Brand Revitalization; Eyeyewear; Market Entry and Exit; Luxury; Market Participation; Brands and Branding; Consumer Products Industry

May 2016 (Revised November 2018)
Supplement

Moleskine (B)

By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu

This case discusses the decisions and outcomes of CEO Arrigo Berni and founder Maria Sebregondi that the Moleskine (A) case laid out. View Details

Keywords: Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Organization Change And Adaptation; Culture; Identity Construction; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Technological Innovation; Creativity; Brands and Branding; Consumer Products Industry

January 1996 (Revised December 1997)
Case

Colgate-Palmolive Company: Analyzing an Annual Report

By: William J. Bruns Jr.

A directed analysis of the Colgate-Palmolive Co. annual report. Focuses on the basics of reading an annual report including analysis of financial statements, calculation of financial ratios, and study of the layout and message of the report. Industry financial ratios... View Details

Keywords: Financial Reporting; Reports; Financial Statements; Consumer Products Industry

2002
Case

Hindustan Lever

By: Vijay Govindarajan and Chris Trimble

Hindustan Lever, Ltg (HLL), the Indian subsidiary of Unilever PLC, is one of the most respected multinationals operating in India and one of the first multinationals to recognize that the poor in developing countries represent an untapped growth opportunity. They... View Details

Keywords: Business Subsidiaries; Marketing Strategy; Brands and Branding; Consumer Products Industry; India

January 1994
Case

R.J. Reynolds Tobacco Company (Abridged)

By: William J. Bruns Jr. and Julie H. Hertenstein

Keywords: Consumer Products Industry

Find at Harvard

March 2013 (Revised May 2014)
Case

Unilever's New Recipe for Growth

By: Jordan Siegel, Christopher Poliquin and Barbara Zepp Larson

This case looks at Unilever and its ongoing efforts at regional strategy and organizational change in Europe. View Details

Keywords: Regional Strategy; Aggregation; Organizational Change; Global Strategy; Consumer Products Industry; Europe

Summer 2012
Article

Epistemic Contests and the Legitimacy of the World Trade Organization: The Brazil–USA Cotton Dispute and the Incremental Balancing of Interests

By: Arthur A. Daemmrich

The World Trade Organization (WTO) features prominently in studies of international institutions, often cast either as a tool of rich-world domination over the poorer South or as a neutral mediator facilitating a tariff-free world of economic prosperity. This article... View Details

Keywords: Organizations; Trade; Conflict and Resolution; Consumer Products Industry; Brazil; United States

April 2011 (Revised September 2011)
Case

Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism

By: Geoffrey G. Jones and Christina Lubinski

This case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal... View Details

Keywords: Risk Management; War; Business History; Multinational Firms and Management; Global Strategy; Ownership; Government and Politics; Business and Government Relations; Consumer Products Industry; Germany

May 2010 (Revised April 2012)
Teaching Note

Global Knowledge Management at Danone (TN) (A), (B) and (C)

By: Amy C. Edmondson and Natalie Kindred

Teaching Note for 608107. View Details

Keywords: Management Practices and Processes; Knowledge Management; Geographic Location; Time Management; Consumer Products Industry; France

2009
Case

Blaine Kitchenware, Inc.: Capital Structure (TN): Brief Case.

By: Timothy A. Luehrman and Joel L. Heilprin

Keywords: Capital Structure; Financial Strategy; Interest Rates; Taxation; Stocks; Consumer Products Industry

December 2008 (Revised February 2010)
Teaching Note

Amazon.com: The Brink of Bankruptcy (TN)

By: Lynda M. Applegate

Teaching Note for [809014]. View Details

Keywords: Insolvency and Bankruptcy; Consumer Products Industry

July 2008 (Revised March 2012)
Teaching Note

Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability (TN)

By: Deishin Lee

Teaching Note for [607003]. View Details

Keywords: Design; Consumer Products Industry

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