Competitive Strategy - Publications - Faculty & Research

01 Apr 2002
News

Dot Vertigo

In Dot Vertigo: Doing Business in a Permeable World, HBS professor Richard Nolan shows how the next shift in Internet technology - the I-Net - is helping both bricks-and-mortar and first-generation Web companies stave off the competition... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

August 2010 (Revised July 2012)
Case

Cork'd: Building a Social Network for Wine Lovers

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details

Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry

Citation

Educators

Purchase

November 2019
Supplement

Kids & Company: Entering the U.S.

By: Boris Groysberg, Sarah Mehta and Matthew Preble

This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching... View Details

Citation

Purchase

Web

Marketing - HBS Online

Certificate Courses (3) Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment.... View Details

01 Mar 2018
News

Case Study: On the Record

enable a competitive advantage, I recommend that the company should focus on establishing its brand. —Ngassam Ngnoumen (MBA 2002) I question whether vinyl is a cool trend or a sustainable product line. Sure, it’s kind of cool. But if it’s... View Details

Keywords: April White

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details

Keywords: by Youngme Moon

26 Jan 2010
First Look

First Look: Jan. 26

traffic are sufficiently improved relative to the offerings of the ad auctions when separate. When there is an insufficient improvement, such mergers can harm advertisers. Download the paper: http://www.hbs.edu/research/pdf/10-055.pdf Investing in Improvement: View Details

Keywords: Martha Lagace

July 2009
Teaching Note

Microsoft's Search (TN)

By: Jan W. Rivkin and Eric J. Van den Steen

Teaching Note for [709461]. View Details

Keywords: Competition; Digital Marketing; Internet and the Web; Strategy; Markets; Computer Industry; Information Technology Industry

Citation

Purchase

06 Mar 2012
First Look

First Look: March 6

regional strategies and produce scalable models. In all four of these areas, promising models have already begun to emerge. By highlighting the most successful institutions and what can be learned from them, I show how America can create... View Details

Keywords: Sean Silverthorne

March 2007
Teaching Note

Lamoiyan Corporation of the Philippines: Challenging Multinational Giants (TN)

By: Peter J. Coughlan, Jordan I. Siegel and John R. Wells

Teaching note to 704405. View Details

Keywords: Competitive Strategy; Multinational Firms and Management; Growth and Development Strategy; Going Public; Product Development; Trade; Consumer Products Industry; Philippines

Citation

Purchase

Blog

Tech Power at HBS: Faculty Boost Technology Ecosystem

range of companies inside and outside technology sectors, including many startups. She also serves on several boards, including Unilever and Warby Parker. To explore some of her work, check out: Book: Different: Escaping the Competitive... View Details

Article

Managing Proprietary and Shared Platforms

By: Thomas R. Eisenmann

In a platform-mediated network, users rely on a common platform, provided by one or more intermediaries, that encompasses infrastructure and rules required by users to transact with each other. A fundamental design decision for firms that aspire to develop... View Details

Keywords: Governance Controls; Digital Platforms; Infrastructure; Competition; Cooperation; Information Infrastructure

Citation

Find at Harvard

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=52104 forthcoming Strategic Management Journal Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions By: Menon, Anoop R., and Dennis Yao... View Details

Keywords: Sean Silverthorne

July 2007
Article

Cooperation between Corporations and Environmental Groups: A Transaction Cost Perspective

Theory suggests that when transaction costs are low, corporations and stakeholders can minimize social costs by transacting to their mutual advantage, but when transaction costs are high, reducing social costs requires the intervention of a centralized institution.... View Details

Keywords: Cost vs Benefits; Cost; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Environmental Sustainability; Competitive Advantage; Cooperation

Citation

Find at Harvard

Read Now

May 1990 (Revised December 1998)
Case

Technology Transfer at a Defense Contractor (Abridged)

By: Linda A. Hill

Covers the same material concerning the specific transfer of technology as described in the longer version but summarizes the environmental and organizational context of the transfer. Most appropriate when the instructor wishes to focus on the action questions. View Details

Keywords: Organizational Change and Adaptation; Change Management; Conflict Management; Managerial Roles; Management Teams; Employees; Competitive Strategy; Projects

Citation

Find at Harvard

28 Aug 2007
First Look

First Look: August 28, 2007

by contrast, developed an explicit strategy for collaboration and made organizational changes to aid performance in these efforts. Ultimately, these actions allowed them to identify and exploit new business opportunities. In sum,... View Details

Keywords: Martha Lagace

24 Apr 2019
News

And the Winner Is…

The finale of the 2019 New Venture Competition yesterday saw 12 student and alumni teams compete for some $315,000 in cash and in-kind prizes. As noted in the HBS News story on the competition, grand prize winners of the student business,... View Details

20 Jan 2016
Research & Ideas

Maybe Uber isn't God's Gift to Mankind

been diligent in filing lawsuits—they’re filing plenty of lawsuits. But Uber is fighting back. Often the company’s strategy has been to delay regulators’ every complaint, trying to get their service that much more entrenched so it will be... View Details

Keywords: by Carmen Nobel; Transportation; Insurance

February 2010 (Revised August 2010)
Case

Digital Media Group: The Shanghai Bid

By: G. Felda Hardymon and Ann Leamon

In December 2008, Thomas G. Tsao, acting CEO of Digital Media Group (DMG), a venture-backed provider of technology and media used primarily in subways, must decide how to structure the company's bid for the advertising concession in Shanghai's 13 existing and planned... View Details

Keywords: Advertising; Entrepreneurship; Venture Capital; Corporate Accountability; Business or Company Management; Bids and Bidding; Business and Stakeholder Relations; Competitive Strategy; Advertising Industry; Technology Industry; Shanghai

Citation

Educators

Purchase

July 2001 (Revised February 2004)
Case

Gerdau (A)

By: Joseph L. Bower, Luiz Felipe Monteiro and Sonja Ellingson Hout

Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Describes the evolution of the company's strategy, organization, and smart management, making it the No. 2 steel producer in Brazil. The company must decide whether to... View Details