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      • December 1999 (Revised September 2004)
      • Case

      Hermes Systems

      By: Michael L. Tushman and Daniel Radov
      Covers the history of Hermes, a large telecommunications and network equipment company, as it grows from a single business firm to a diversified firm from 1980-95. Examines the use of entrepreneurial subsidiaries for product development and fast growth. Other issues... View Details
      Keywords: History; Leadership; Business Subsidiaries; Diversification; Growth Management; Business Growth and Maturation; Business Divisions; Problems and Challenges; Product Development; Technology Industry
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      Tushman, Michael L., and Daniel Radov. "Hermes Systems." Harvard Business School Case 400-056, December 1999. (Revised September 2004.)
      • December 1999 (Revised September 2000)
      • Case

      Excite@Home: Betting on a Broadband Revolution

      By: Stephen P. Bradley and Matthew Sandoval
      In January 1999, @Home, a high-speed Internet access provider, announced the $6.7 billion purchase of Excite, the second largest of the major Internet "portals." This purchase marked a continuing consolidation of companies in the Internet "content" and "access"... View Details
      Keywords: Mergers and Acquisitions; Joint Ventures; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Internet and the Web; Information Technology Industry; Information Technology Industry
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      Bradley, Stephen P., and Matthew Sandoval. "Excite@Home: Betting on a Broadband Revolution." Harvard Business School Case 700-069, December 1999. (Revised September 2000.)
      • December 1999
      • Case

      Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change

      By: Rosabeth M. Kanter and Jane Roessner
      Solaris, Sun Microsystems' version of the UNIX operating system, was an amorphous collection of capabilities that had accumulated over the years, a product the company vaguely wished it could market and sell better. Developing and marketing Solaris 7 would help... View Details
      Keywords: Digital Platforms; Applications and Software; Organizational Change and Adaptation; Product Positioning; Growth and Development Strategy; Organizational Culture; Success; Change; Diversification; Technology Industry; Technology Industry
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      Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change." Harvard Business School Case 300-079, December 1999.
      • December 1999
      • Case

      E Ink: Financing Growth

      By: William A. Sahlman and Matthew C. Lieb
      A set of financial and strategic decisions confront the management of a company trying to develop a technology for creating "electronic ink." If successful, the company will be able to create "radio paper," essentially turning a piece of paper into a computer monitor... View Details
      Keywords: Entrepreneurship; Financial Management; Technological Innovation; Growth and Development Strategy; Strategy; Hardware
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      Sahlman, William A., and Matthew C. Lieb. "E Ink: Financing Growth." Harvard Business School Case 800-252, December 1999.
      • December 1999 (Revised July 2000)
      • Case

      Cimetrics Technology (B): Russian Perspectives

      By: Lynn S. Paine
      Presents the perspectives of two Russian software developers working for Cimetrics in Moscow. A central issue from the Russian perspective is whether a more structured and formal arrangement is needed for managing the Russian team. View Details
      Keywords: Business Model; Applications and Software; Business or Company Management; Corporate Entrepreneurship; Human Resources; Cross-Cultural and Cross-Border Issues; Labor and Management Relations; Product Development; Performance Evaluation; Information Technology Industry; Russia; Canada; United States
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      Paine, Lynn S. "Cimetrics Technology (B): Russian Perspectives." Harvard Business School Case 300-055, December 1999. (Revised July 2000.)
      • December 1999 (Revised November 2000)
      • Background Note

      Pricing and Market Making on the Internet

      By: Robert J. Dolan and Youngme E. Moon
      Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges. View Details
      Keywords: Price; Marketing Strategy; Auctions; Digital Platforms; Negotiation; Internet and the Web
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      Dolan, Robert J., and Youngme E. Moon. "Pricing and Market Making on the Internet." Harvard Business School Background Note 500-065, December 1999. (Revised November 2000.)
      • December 1999
      • Case

      American International Group, Inc.

      By: Kenneth A. Froot and Heidi Cruz
      American International Group, Inc. (AIG), one of the world's largest and most innovative insurers and financial intermediaries, is considering new strategies in an era of new competition and Internet distribution. View Details
      Keywords: Insurance; Competitive Strategy; Internet and the Web; Distribution; Innovation and Invention
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      Froot, Kenneth A., and Heidi Cruz. "American International Group, Inc." Harvard Business School Case 200-026, December 1999.
      • December 1999
      • Case

      Sendwine.com

      By: Thomas R. Eisenmann, Charmaine C Ess and Ann A. O'Hara
      Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came... View Details
      Keywords: Decision Choices and Conditions; Venture Capital; Financial Strategy; Problems and Challenges; Luxury; Diversification; Internet; Web Services Industry
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      Eisenmann, Thomas R., Charmaine C Ess, and Ann A. O'Hara. "Sendwine.com." Harvard Business School Case 800-211, December 1999.
      • December 1999 (Revised March 2002)
      • Case

      Hunter Business Group: TeamTBA

      By: Das Narayandas and Elizabeth R. Caputo
      The Hunter Business Group (HBG), a direct marketing consulting firm specializing in reorganizing the sales and marketing efforts of industrial firms, uses integrated customer contact technologies (including field sales, telephone, and mail) as a means of... View Details
      Keywords: Communication Technology; Marketing Communications; Marketing Reference Programs; Marketing Strategy; Market Participation; Sales; Value Creation; Consulting Industry
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      Narayandas, Das, and Elizabeth R. Caputo. "Hunter Business Group: TeamTBA." Harvard Business School Case 500-030, December 1999. (Revised March 2002.)
      • December 1999
      • Article

      The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction

      By: Youngme Moon
      Keywords: Information Technology; Communication
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      Moon, Youngme. "The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction." Journal of Experimental Psychology: Applied 5, no. 4 (December 1999): 379–392.
      • November 1999
      • Case

      Adam Opel AG (A) and (B) (Condensed)

      By: Joseph L. Bower
      Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details
      Keywords: Adoption; Decision Choices and Conditions; Situation or Environment; Risk and Uncertainty; Auto Industry; Germany
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      Bower, Joseph L. "Adam Opel AG (A) and (B) (Condensed)." Harvard Business School Case 300-067, November 1999.
      • November 1999 (Revised March 2000)
      • Case

      Sam Huttenbauer: Entrepreneurship in Food Preservation and Nutraceuticals

      By: Ray A. Goldberg, Carin-Isabel Knoop, Stacey J. Bell and David Benedict Pearcy
      Sam Huttenbauer is trying to get two companies, in high-pressure food preservation and in nutraceuticals, off the ground. This case covers strategic, marketing, and financing challenges. It also looks at innovative technologies in the food industry and the role of the... View Details
      Keywords: Corporate Entrepreneurship; Food; Problems and Challenges; Corporate Strategy; Marketing; Finance; Technological Innovation; Commercialization
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      Goldberg, Ray A., Carin-Isabel Knoop, Stacey J. Bell, and David Benedict Pearcy. "Sam Huttenbauer: Entrepreneurship in Food Preservation and Nutraceuticals." Harvard Business School Case 900-012, November 1999. (Revised March 2000.)
      • November 1999 (Revised June 2000)
      • Case

      FairMarket: Managing Business Development

      By: William A. Sahlman, Michael J. Roberts and Cathy Taylor
      Describes the evolution of FairMarket, a provider of turnkey auction services to community and merchant Web sites. Describes several deals that the CEO must negotiate, requiring a view of the company's valuation. View Details
      Keywords: Partners and Partnerships; Internet and the Web; Valuation; Negotiation Deal; Auctions; Growth and Development Strategy; Web Services Industry
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      Sahlman, William A., Michael J. Roberts, and Cathy Taylor. "FairMarket: Managing Business Development." Harvard Business School Case 800-212, November 1999. (Revised June 2000.)
      • November 1999 (Revised May 2001)
      • Case

      AGENCY.COM (A): Launching an Interactive Service Agency

      By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry
      Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details
      Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Information Technology Industry; Information Technology Industry
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      Nanda, Ashish, Thomas J. DeLong, and Scot H. Landry. "AGENCY.COM (A): Launching an Interactive Service Agency." Harvard Business School Case 800-061, November 1999. (Revised May 2001.)
      • November 1999 (Revised March 2003)
      • Case

      Webvan: Groceries on the Internet

      By: John A. Deighton and Kayla Bakshi
      What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and... View Details
      Keywords: Business Model; Experience and Expertise; Investment; Information; Marketing; Distribution Channels; Service Delivery; Cognition and Thinking; Internet and the Web; Retail Industry; Service Industry
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      Deighton, John A., and Kayla Bakshi. "Webvan: Groceries on the Internet." Harvard Business School Case 500-052, November 1999. (Revised March 2003.)
      • November 1999
      • Case

      IBM Ireland: Reinventing Education Crosses the Atlantic

      By: Rosabeth M. Kanter and John R. R Scannell
      IBM has just launched an innovation partnership with the Irish Ministry of Education to bring information technology to Irish schools. Wired for Learning was developed in the United States; how well will it be applied in Ireland? View Details
      Keywords: Technological Innovation; Partners and Partnerships; Innovation Strategy; Education; Technology Adoption; Government and Politics; Technology Industry; Technology Industry; United States; Republic of Ireland
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      Kanter, Rosabeth M., and John R. R Scannell. "IBM Ireland: Reinventing Education Crosses the Atlantic." Harvard Business School Case 300-034, November 1999.
      • November 1999
      • Case

      net.Genesis, Inc.

      By: Robert J. Dolan, Rajiv Lal and Perry Fagan
      Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it. View Details
      Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet and the Web; Change Management
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      Dolan, Robert J., Rajiv Lal, and Perry Fagan. "net.Genesis, Inc." Harvard Business School Case 500-009, November 1999.
      • November 1999
      • Case

      Lucent Technologies: Optical Networking Group

      By: Marco Iansiti and Barbara Feinberg
      Set in June 1999, this case describes the development of a new platform product, the Wavestar OLS 400G, that responded both to a demand for greater "bandwidth" and aggressive competitors seeking to supply it. The 400G's development process took only 14 months and... View Details
      Keywords: Customers; Operations; Product Development; Performance Improvement; Information Technology; Information Infrastructure
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      Iansiti, Marco, and Barbara Feinberg. "Lucent Technologies: Optical Networking Group." Harvard Business School Case 600-053, November 1999.
      • November 1999
      • Case

      Long-Term Capital Management, L.P. (C)

      By: Andre F. Perold
      Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a... View Details
      Keywords: Fluctuation; Capital; Financial Liquidity; Financing and Loans; Investment Funds; Investment Portfolio; Corporate Governance; Governing Rules, Regulations, and Reforms; Management; Risk Management; Markets; Motivation and Incentives; Financial Services Industry
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      Perold, Andre F. "Long-Term Capital Management, L.P. (C)." Harvard Business School Case 200-009, November 1999.
      • November 1999 (Revised March 2002)
      • Case

      Red Hat and the Linux Revolution

      By: Alan D. MacCormack and Kerry Herman
      The case describes the history of the Linux operating system and the open-source movement in general. Focuses on a critical decision being made by Red Hat, the largest distributor of Linux, about its future development efforts. The decision allows students to explore... View Details
      Keywords: Open Source Distribution; Applications and Software; Product Development; Change Management; Research and Development; Business Processes; Disruptive Innovation; Information Technology Industry; North Carolina
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      MacCormack, Alan D., and Kerry Herman. "Red Hat and the Linux Revolution." Harvard Business School Case 600-009, November 1999. (Revised March 2002.)
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