Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (4,190) Arrow Down
Filter Results: (4,190) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (9,109)
    • Faculty Publications  (4,190)

    Show Results For

    • All HBS Web  (9,109)
      • Faculty Publications  (4,190)

      marketing industryRemove marketing industry →

      ← Page 204 of 4,190 Results →

      Are you looking for?

      →Search All HBS Web
      • June 1983 (Revised November 2001)
      • Case

      EMI and the CT Scanner (A)

      By: Christopher A. Bartlett
      Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry
      Citation
      Educators
      Purchase
      Related
      Bartlett, Christopher A. "EMI and the CT Scanner (A)." Harvard Business School Case 383-194, June 1983. (Revised November 2001.)
      • June 1983 (Revised March 1985)
      • Supplement

      EMI and the CT Scanner (B)

      By: Christopher A. Bartlett
      Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry
      Citation
      Purchase
      Related
      Bartlett, Christopher A. "EMI and the CT Scanner (B)." Harvard Business School Supplement 383-195, June 1983. (Revised March 1985.)
      • June 1983 (Revised April 1991)
      • Case

      Dominion Engineering Works

      By: Christopher A. Bartlett
      Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details
      Keywords: Machinery and Machining; Globalized Markets and Industries; Management Analysis, Tools, and Techniques; Partners and Partnerships; Competitive Strategy; Customization and Personalization; Diversification
      Citation
      Find at Harvard
      Related
      Bartlett, Christopher A. "Dominion Engineering Works." Harvard Business School Case 383-184, June 1983. (Revised April 1991.)
      • June 1983
      • Background Note

      Note on the Paper Machinery Industry

      By: Christopher A. Bartlett
      Describes the major structural changes taking place in the paper industry in the 1970s: major oil and pulp price increases, pollution legislation, a shift in industry development from OECD countries to LDCs and NICs and the technological revolution in paper making.... View Details
      Keywords: Engineering; Price; Global Strategy; Growth and Development; Industry Structures; Organizational Change and Adaptation; Pollutants; Competition; Pulp and Paper Industry
      Citation
      Find at Harvard
      Related
      Bartlett, Christopher A. "Note on the Paper Machinery Industry." Harvard Business School Background Note 383-185, June 1983.
      • May 1983 (Revised December 1987)
      • Case

      Technical Data Corp.

      By: William A. Sahlman
      Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated... View Details
      Keywords: Stocks; Entrepreneurship; Business Startups; Internet and the Web; Information Infrastructure; Mobile and Wireless Technology; Valuation; Negotiation Tactics; Mergers and Acquisitions; Corporate Strategy; Horizontal Integration; Information Industry; Information Industry
      Citation
      Educators
      Purchase
      Related
      Sahlman, William A. "Technical Data Corp." Harvard Business School Case 283-072, May 1983. (Revised December 1987.)
      • April 1983 (Revised October 1990)
      • Background Note

      Textiles and the Multi-Fiber Arrangement

      By: David B. Yoffie
      What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details
      Keywords: Trade; Cost vs Benefits; Developing Countries and Economies; Manufacturing Industry; Manufacturing Industry; United States; Europe
      Citation
      Educators
      Purchase
      Related
      Yoffie, David B. "Textiles and the Multi-Fiber Arrangement." Harvard Business School Background Note 383-164, April 1983. (Revised October 1990.)
      • January 1983 (Revised February 1988)
      • Case

      Hospital Corp. of America (B)

      By: W. Carl Kester
      Focuses on HCAs financing options for reaching its target capital structure. The options include new equity conversion of convertible debentures, a debt-for-equity swap, the sale of assets, and fixed-rate debt. Students must address the problem of market timing and... View Details
      Keywords: Assets; Capital Structure; Cash Flow; Equity; Debt Securities; Credit Derivatives and Swaps; Health Industry; United States
      Citation
      Educators
      Purchase
      Related
      Kester, W. Carl. "Hospital Corp. of America (B)." Harvard Business School Case 283-054, January 1983. (Revised February 1988.)
      • January 1983 (Revised July 1985)
      • Case

      Cable News Network

      By: John A. Quelch
      The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details
      Keywords: Advertising Campaigns; Management Teams; Journalism and News Industry; Journalism and News Industry
      Citation
      Find at Harvard
      Related
      Quelch, John A. "Cable News Network." Harvard Business School Case 583-067, January 1983. (Revised July 1985.)
      • January 1983 (Revised June 1985)
      • Case

      Mary Kay Cosmetics, Inc.: Marketing Communications

      By: John A. Quelch
      Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
      Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States
      Citation
      Educators
      Purchase
      Related
      Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
      • November 1982
      • Case

      Worcester Textile Co.: Marketing Worsted Fabrics

      By: Richard S. Tedlow
      Keywords: Product Marketing; Apparel and Accessories Industry
      Citation
      Find at Harvard
      Related
      Tedlow, Richard S. "Worcester Textile Co.: Marketing Worsted Fabrics." Harvard Business School Case 383-072, November 1982.
      • November 1982 (Revised June 1983)
      • Case

      Casual Male: Off-Price Men's Apparel Retailing

      By: Richard S. Tedlow
      Keywords: Marketing Strategy; Advertising; Apparel and Accessories Industry
      Citation
      Find at Harvard
      Related
      Tedlow, Richard S. "Casual Male: Off-Price Men's Apparel Retailing." Harvard Business School Case 383-052, November 1982. (Revised June 1983.)
      • October 1982 (Revised May 1992)
      • Case

      Johnson & Johnson: The Tylenol Tragedy

      By: Stephen A. Greyser
      In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
      Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry
      Citation
      Educators
      Purchase
      Related
      Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
      • August 1982 (Revised September 1991)
      • Case

      Rockwell International (A)

      By: Michael E. Porter
      Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to... View Details
      Keywords: Transformation; Decisions; Management Analysis, Tools, and Techniques; Markets; Industry Structures; Business Strategy; Competition; Manufacturing Industry; United States
      Citation
      Educators
      Purchase
      Related
      Porter, Michael E. "Rockwell International (A)." Harvard Business School Case 383-019, August 1982. (Revised September 1991.)
      • 1982
      • Chapter

      The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling

      By: A. Michael Spence and M. E. Porter
      Keywords: Plant-Based Agribusiness; Duopoly and Oligopoly; Food; Performance Capacity; Expansion; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
      Citation
      Related
      Spence, A. Michael, and M. E. Porter. "The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling." In The Economics of Information and Uncertainty, edited by J. J. McCall. University of Chicago Press, 1982.
      • July 1982 (Revised December 1984)
      • Case

      Esmark, Inc. (A)

      By: William E. Fruhan Jr.
      Involves the management of a firm with a market value of a going concern that is less than its breakup value. How does management maximize value for shareholders in this environment? View Details
      Keywords: Finance; Markets; Business and Shareholder Relations; Value; Food and Beverage Industry
      Citation
      Educators
      Purchase
      Related
      Fruhan, William E., Jr. "Esmark, Inc. (A)." Harvard Business School Case 283-013, July 1982. (Revised December 1984.)
      • July 1982 (Revised May 1992)
      • Case

      Danton's: The Specialty Store Men's Apparel Business

      By: Richard S. Tedlow
      Keywords: Marketing Strategy; Consumer Behavior; Apparel and Accessories Industry
      Citation
      Find at Harvard
      Related
      Tedlow, Richard S. "Danton's: The Specialty Store Men's Apparel Business." Harvard Business School Case 583-008, July 1982. (Revised May 1992.)
      • June 1982 (Revised May 1995)
      • Case

      Ellis Manufacturing Co.

      By: Roy D. Shapiro
      Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall... View Details
      Keywords: Factories, Labs, and Plants; Cost; Analytics and Data Science; Brands and Branding; Performance Capacity; Competitive Strategy; Construction Industry
      Citation
      Educators
      Purchase
      Related
      Shapiro, Roy D. "Ellis Manufacturing Co." Harvard Business School Case 682-103, June 1982. (Revised May 1995.)
      • April 1982 (Revised June 1993)
      • Case

      Hart Schaffner & Marx: The Market for Separately Ticketed Suits

      By: Richard S. Tedlow
      Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details
      Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry
      Citation
      Educators
      Purchase
      Related
      Tedlow, Richard S. "Hart Schaffner & Marx: The Market for Separately Ticketed Suits." Harvard Business School Case 582-134, April 1982. (Revised June 1993.)
      • March 1982 (Revised September 1985)
      • Case

      Sealed Air Corporation

      By: Robert J. Dolan
      Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details
      Keywords: Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States
      Citation
      Educators
      Purchase
      Related
      Dolan, Robert J. "Sealed Air Corporation." Harvard Business School Case 582-103, March 1982. (Revised September 1985.)
      • February 1982 (Revised August 1984)
      • Case

      Jordan Marsh Co.: Merchandising Men's Tailored Clothing

      By: Richard S. Tedlow
      Keywords: Marketing Strategy; Apparel and Accessories Industry
      Citation
      Find at Harvard
      Related
      Tedlow, Richard S. "Jordan Marsh Co.: Merchandising Men's Tailored Clothing." Harvard Business School Case 582-149, February 1982. (Revised August 1984.)
      • ←
      • 204
      • 205
      • …
      • 209
      • 210
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.