Product Strategy - Publications - Faculty & Research

01 Sep 2016
News

Clay Christensen on Competing Against Luck

outlines—the “theory of jobs to be done”—and how that concept might play out in the auto industry. —Dan Morrell Your theory essentially reframes how managers think about their products or services—as a sort of job that the customer is... View Details

28 May 2019
News

Alumni and Faculty Books for June 2019

her own life as well from the lives of the most incredible and inspiring women on Mogul. How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses by Jules Pieri (MBA 1986) McGraw-Hill Education Do you have an idea... View Details

March 2006
Module Note

Managing Innovation in an Uncertain World: Module 3: Expanding Diversity

By: Alan D. MacCormack

Describes the third module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes... View Details

Keywords: Innovation and Management; Business Processes; Projects; Risk and Uncertainty; Product Development; Managerial Roles; Opportunities; Perspective; Expansion; Goals and Objectives

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29 Jan 2013
First Look

First Look: Jan. 29

research as well as economic, organizational, and cross-disciplinary methodologies. The innovative process is broadly considered here, as well as the technologies that result from it, including business model innovation, service-level innovation, and View Details

Keywords: Sean Silverthorne

March 1993
Case

Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries... View Details

Keywords: Marketing Strategy; Order Taking and Fulfillment; Production; Supply Chain Management; Alliances; Value Creation; Manufacturing Industry

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22 Sep 2003
Research & Ideas

When Protestors Knock at Your Door

a productive way for a company to respond? Spar: To be targeted is to be chosen by an NGO (or group of NGOs) for specific attack. When this occurs, NGOs use a range of tactics, from pickets to boycotts to "cut up your credit... View Details

Keywords: by Cynthia Churchwell

May 2020 (Revised July 2020)
Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details

Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Consumer Products Industry; United States; North America

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01 Mar 2012
News

1st-Year MBAs Learn from Global Partners

months of classroom preparation, teams of MBAs arrived January 8 in 12 cities in 10 developing countries, where they worked to complete new product or service projects for 140 partner organizations. (A small number of students who could... View Details

Keywords: Professor Youngme Moon; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 1996
News

Reinventing Marketing

becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other disciplines - such as... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

27 Mar 2025
Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details

01 Feb 2001
News

Books

Prusak identify the social elements that contribute to knowledge sharing, innovation, and high productivity and show how nearly every managerial action can enhance or diminish an organization's social capital. Profit from the Core: Growth... View Details

Keywords: books; research; Publishing Industries (except Internet); Information

24 Sep 2021
Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

corporations and governments alike need to focus on. Consequently, the career opportunities for MBAs are now unlimited- you can shape sustainability strategy at traditional companies and banks, drive View Details

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

microprocessor.Photo: iStockPhoto That is one of the many questions Quelch explores in the HBS case, E-Cigarettes: Marketing Versus Public Health, written with HBS Research Associate Margaret L. Rodriguez. It examines the consequences of the View Details

Keywords: by Michael Blanding; Food & Beverage; Advertising

08 Apr 2014
First Look

First Look: April 8

current users of core products is introduced: "brand immigrants" who claim to be part of the in-group of core users of the brand and "brand tourists" who do not claim any membership status to the brand community. A... View Details

Keywords: Sean Silverthorne

13 Mar 2018
First Look

March 13, 2018

especially those with widely diversified product portfolios, are a dominant and critical enterprise model in emerging and developing economies and have lately attracted much attention in academic circles and business presses,... View Details

Keywords: Sean Silverthorne

13 Nov 2012
First Look

First Look: November 13

associated with R&D investment are uncertain, the past track records of firms may give insight into their potential for future success. We show that a long-short portfolio strategy that takes advantage of the information in past track... View Details

Keywords: Sean Silverthorne

09 Sep 2008
First Look

First Look: September 9, 2008

Schoar, Jialan Wang Download the paper: http://www.hbs.edu/research/pdf/09-024.pdf The Contingent Nature of Public Policy and Growth Strategies in the Early Twentieth-Century U.S. Banking Industry Authors:Christopher Marquis, Zhi Huang... View Details

Keywords: Sean Silverthorne

15 Sep 2016
Research & Ideas

Political Dysfunction Makes America Less Competitive

since then has experienced a lingering period of weakness, with slower than usual productivity growth, job growth, and investment growth. The report, Problems Unsolved and a Nation Divided: The State of US Competitiveness in 2016, which... View Details

Keywords: by Dina Gerdeman

01 Mar 2011
News

Entrepreneurs’ Fund

month. Said Rumennik, “The Minimum Viable Product Fund, or MVP Fund, alleviates the daunting financial barrier preventing students from building initial prototypes or test products, and encourages them to connect with like-minded peers.”... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

September 2024 (Revised October 2024)
Case

River Remedy: Navigating Mississippi’s Medical Marijuana Market

By: Robin Greenwood, Richard S. Ruback and Robert Ialenti

MBA student William Chism, the founder of a fully integrated medical marijuana company based in Mississippi, must respond to a significant disruption in the fledgling industry. In late 2023, Rapid Analytics, one of two active licensed testing facilities, has its... View Details