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Show Results For
- All HBS Web
(5,237)
- People (7)
- News (633)
- Research (4,093)
- Events (13)
- Multimedia (7)
- Faculty Publications (2,890)
- May 2002 (Revised October 2005)
- Case
Marketing Antidepressants: Prozac and Paxil
By: Youngme E. Moon and Kerry Herman
Describes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to... View Details
Keywords: Patents; Product Positioning; Competition; Ethics; Value; Health Care and Treatment; Brands and Branding; Pharmaceutical Industry; United States
Moon, Youngme E., and Kerry Herman. "Marketing Antidepressants: Prozac and Paxil." Harvard Business School Case 502-055, May 2002. (Revised October 2005.)
- 22 Jul 2008
- First Look
First Look: July 22, 2008
Services (revised) Authors:Robert S. Huckman, Bradley R. Staats, and David M. Upton Abstract Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the... View Details
Keywords: Martha Lagace
- June 2019 (Revised September 2024)
- Case
Parrot: Navigating the Nascent Drone Industry
By: Rory M. McDonald, Emilie Billaud and Vincent Dessain
In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details
Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Europe; France; Paris
McDonald, Rory M., Emilie Billaud, and Vincent Dessain. "Parrot: Navigating the Nascent Drone Industry." Harvard Business School Case 619-085, June 2019. (Revised September 2024.)
- July 2009
- Teaching Note
Targanta Therapeutics: Hitting a Moving Target (TN)
By: Arthur A. Daemmrich
Teaching Note for [709002]. View Details
- 12 Apr 2016
- First Look
April 12, 2016
customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost structures and fat gross margins. They are highly defensible once established, owing to network effects.... View Details
Keywords: Sean Silverthorne
- 03 Dec 2018
- Research & Ideas
How Companies Can Increase Market Rewards for Sustainability Efforts
flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details
Keywords: by Rachel Layne
- Web
2022 Symposium - Race, Gender & Equity
“master’s tools” can be turned toward liberatory ends, powerful new strategies and technologies are reshaping work and life in potentially emancipatory ways. Many of these redeployments and innovations are aimed at advancing equality.... View Details
- 01 Feb 1997
- News
Merton Discusses Risk Management at Dean's Seminar
processing), while a few continue to offer diversified products and services. Many, he noted, are becoming global retail or wholesale businesses. "Time will tell which strategy will succeed," Mendoza... View Details
Keywords: Elizabeth McNair
- 15 Oct 2019
- News
Understanding Challenges Across the Supply Chain
Miguel (MBA 1997) and Mariana Cal. Molino Cañuelas is a vertically integrated food business where management encourages innovation and growth. As the company continues to expand, the case explores whether it should follow the same View Details
- 01 Jun 2007
- News
34,000 Pages and Counting
Relations has had direct contact with more alumni — or read more birth announcements and vacation travelogues. Over the years, the Class Notes production process has evolved from handwritten and typed notes to Web submissions. “Back in... View Details
- 27 Oct 2009
- First Look
First Look: October 27
in Developing Countries Authors: Diego Comin, Norman Loayza, Farooq Pasha, and Luis Serven Abstract We build a two-country asymmetric DSGE model with two features: (1) a product cycle structure determines the range of intermediate goods... View Details
Keywords: Martha Lagace
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
only subsets of the customer base for specific products are willing to choose greener products. As a result, firms that take costly actions to source products in a sustainable way could find themselves with... View Details
- October 2015 (Revised September 2016)
- Technical Note
Flight: Now without Humans Aboard
By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman
This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and... View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
time had a socialistic leaning. Advertising and marketing were not considered good things. You had so many poor people in the country who couldn’t even put a meal on their table and here you were trying to sell Coca-Cola or fancy products... View Details
- Web
Climate Symposium 2024: Confronting Reality, Celebrating Innovation - Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details
- 01 Sep 2010
- News
Dare to be Different
product categories the frantic effort to keep up with the competition by adding features and gimmicks can paradoxically result in a “sea of sameness.” In a personal narrative voice, and drawing extensively on the experiences of family and... View Details
- Profile
Nelson Yuan
“While finance is important, I needed an efficient way to acquire a larger understanding of business, including marketing, strategy and entrepreneurship. HBS’ general-management focus fits my ambitions. Here, I can develop a foundation... View Details
- Web
Breaking the Cycle of Intergenerational Poverty | Social Enterprise | Harvard Business School
are a bundle of strengths and assets. And if we help people, and give them the resources they need, and the social networks and the connections they need, the education they need, they can lead whatever life they want to lead – the most View Details
- 01 Mar 2008
- News
Faculty Research Online
globalization of medical services? Q&A with Professor Tarun Khanna. Visit http://hbswk.hbs.edu/item/5814.html. When Your Product Becomes a Commodity Like death and taxes, commoditization of your products is... View Details