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  • July 2017
  • Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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  • 2017
  • Working Paper

International Business and Emerging Markets: A Long-Run Perspective

By: Geoffrey Jones
This working paper explores long-run patterns in the strategies of international business in developing countries. There was a massive wave of Western multinational investment in the developing world during the first wave of globalization before the 1920s. The... View Details
Keywords: Multinational Firms and Management; Developing Countries and Economies; History; Emerging Markets; Problems and Challenges
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  • September 2019
  • Case

Netflix: A Creative Approach to Culture and Agility

By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga
By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and... View Details
Keywords: Digital Technologies; Streaming; Video On Demand; International Expansion; Leadership; Information Technology; Entrepreneurship; Innovation and Management; Innovation Strategy; Leadership Style; Management Style; Organizational Culture; Entertainment; Media; Change Management; Expansion; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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  • January 2024
  • Case

National Football League and Private 5G

By: Andy Wu, Grant Son and Shuoyu Chen
On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details
Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry
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  • Article

Choice Architects Reveal a Bias Toward Positivity and Certainty

By: David P. Daniels and Julian Zlatev
Biases influence important decisions, but little is known about whether and how individuals try to exploit others’ biases in strategic interactions. Choice architects—that is, people who present choices to others—must often decide between presenting choice sets with... View Details
Keywords: Nudges; Biases; Strategic Decision Making; Social Influence; Choice Architects; Choice Architecture; Reflection Effect; Certainty Effect; Loss Aversion; Decision Making; Risk and Uncertainty; Power and Influence
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  • 24 Feb 2014
  • Working Paper Summaries

Integrated Reporting and Investor Clientele

Keywords: by George Serafeim; Accounting
  • 03 Nov 2020
  • Working Paper Summaries

The Stock Market Value of Human Capital Creation

Keywords: by Matthias Regier and Ethan Rouen
  • 04 Oct 2019
  • Working Paper Summaries

Soul and Machine (Learning)

Keywords: by Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano et al.
  • March 2023
  • Case

Woven Planet - Designing Software for the Car of the Future

By: Gary P. Pisano and Catherine Piner
Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details
Keywords: Technology; Automated Driving; Innovation; Organizational Culture; Applications and Software; Safety; Product Launch; Product; Auto Industry; Technology Industry
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  • May 1989 (Revised February 1991)
  • Supplement

Motorola and Japan (B)

By: David B. Yoffie and John J. Coleman
Updates Motorola and Japan (A) and Motorola and Japan (A), Supplement. A rewrite of two earlier supplements. View Details
Keywords: Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan
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  • summer 2003
  • Article

Patents, Invalidity, and the Strategic Transmission of Enabling Information

By: James J. Anton and Dennis A. Yao
The patent system encourages innovation and knowledge disclosure by providing exclusivity to inventors. Exclusivity is limited, however, because a substantial fraction of patents have some probability of being ruled invalid when challenged in court. The possibility of... View Details
Keywords: System; Innovation and Invention; Knowledge Dissemination; Courts and Trials; Competition; Patents; Corporate Disclosure
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    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
    • Article

    Marginality and Problem-Solving Effectiveness in Broadcast Search

    By: Lars Bo Jeppesen and Karim R. Lakhani
    We examine who the winners are in science problem-solving contests characterized by open broadcast of problem information, self-selection of external solvers to discrete problems from the laboratories of large R&D intensive companies, and blind review of solution... View Details
    Keywords: Competition; Open Source Distribution; Knowledge Use and Leverage; Markets; Independent Innovation and Invention; Problems and Challenges; Research and Development; Gender; Science
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    • TeachingInterests

    Leading Change and Organizational Renewal (LCOR); HBS Executive Education; 2022

    • Coached executives on innovation and organizational change
    • Led a group of senior executives in applying course theories to develop solutions for their organizational change initiatives
    • Teaching Rating: 7 / 7 (8... View Details
    • December 2010
    • Supplement

    Everything or Nothing: Martti Ahtisaari and the Aceh Negotiations (B)

    By: James K. Sebenius and Alex Green
    Describes Martti Ahtisaari's negotiating strategies and tactics along with the results of his efforts to end the decades-long conflict between Acehnese insurgents and the Indonesian government that had claimed thousands of lives. View Details
    Keywords: Government and Politics; Agreements and Arrangements; Negotiation Tactics; Conflict of Interests; Strategy; Indonesia
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    • January 2017 (Revised January 2019)
    • Case

    The Rise and Fall of Lehman Brothers

    By: Stuart C. Gilson, Kristin Mugford and Sarah L. Abbott
    With nearly $700 billion in assets, Lehman was the largest U.S. bankruptcy in history. In 2007, Lehman achieved record earnings of over $4 billion on revenues of $60 billion. By September 2008 the fourth largest investment bank in the world was bankrupt. How had a... View Details
    Keywords: Bankruptcy; Financial Distress; Accounting Policies; Business Ethics; Financial Reporting; Volatility; Judgments; Financial Crisis; Insolvency and Bankruptcy; Financial Liquidity; Investment Banking; Financial Management; Financial Strategy; Corporate Accountability; Corporate Disclosure; Corporate Governance; Crisis Management; Risk Management; Failure; Business and Government Relations; Ethics; Banking Industry; New York (city, NY)
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    • April 2010 (Revised May 2013)
    • Case

    Mexico: Crisis and Competitiveness

    By: Aldo Musacchio, Richard H.K. Vietor and Regina Garcia-Cuellar
    In 2010, the bicentennial anniversary of Mexico's revolution against Spain, President Felipe Calderon hoped he could orchestrate several crucial reforms that Mexico needed. Mexico had not grown much over the course of the last decade, losing competitiveness to China... View Details
    Keywords: Economic Growth; Trade; Governing Rules, Regulations, and Reforms; Competitive Strategy; Competitive Advantage; Mexico
    Related
    • Aug 2011
    • Conference Presentation

    Willing and Able? Cooperation and Coordination in Strategic Alliances

    By: Ranjay Gulati, Franz Wohlgezogen and Pavel Zhelyazkov
    Keywords: Cooperation; Alliances; Strategy
    Related
    • August 2018
    • Background Note

    Note on Hackathons

    By: Ethan Bernstein
    Organizations have often sought to meet the pressures of rapid change through novel ways of managing human capital to boost innovation and productivity. Hackathons have emerged as one of the latest approaches to do just that. How can those responsible for managing... View Details
    Keywords: Hackathon; Crowdsourcing; Hack; Innovation; Productivity; Minimum Viable Product; Time; Transparency; Bootcamp; Design; Entrepreneurship; Human Resources; Collaborative Innovation and Invention; Innovation and Management; Management; Organizational Structure; Performance Productivity; Technology; Technology Industry
    Related
    • 23 Oct 2019
    • News

    An Experiment in Online Education Reaches 50,000 Learners in Five Years

    speak with the professor and with each other. In 2014, Harvard Business School launched HBX—an innovative platform that aimed to replicate the unique pedagogy and intensity of... View Details
    Keywords: HBS Online; Educational Innovation