Customers - Publications - Faculty & Research

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

retailer profitability, and the impact of each policy on customer decisions about the size of their shopping carts and whether to purchase from particular product categories. It was written by Ngwe and Chaoqun Chen, assistant professor at... View Details

Keywords: by Kristen Senz; Retail

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web car." 72 The third change is... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

01 Jun 2015
News

Alumni and Faculty Books for June 2015

Alumni Books The Boat House Café: Book One of First Light by Linda Cardillo (MBA 1978) (Bellastoria Press LLP) A novel set on Martha’s Vineyard. Buffoonery on Woodhouse Avenue by Bob Garland (PMD 20, 1970) (Gabbrolandbooks) The fourth in a series of humorous novels.... View Details

01 Apr 2002
News

Professorship Brings Brierley's HBS Connection Full Circle

members, Epsilon engineered many of the ‘customer relationship' techniques that make today's customer loyalty programs so successful," says Brierley, who served as Epsilon's president and CEO for its first ten years. In 1980, serving... View Details

Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services

01 Jun 2022
News

Case Study: Glass Half Full

Amazon and relying instead on Shopify as an online storefront and on ShipBob for fulfillment. Then came the cold shower of reality: Customer acquisition beyond Amazon can prove very expensive. He decided to offer Neutrall’s products there... View Details

Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade

29 Sep 2009
First Look

First Look: September 29

would acting in time, i.e., not waiting until politics demands action, make a difference? What should our policy actually be? We need to get energy policy right this time—Gallagher and her colleagues help lead the way. The Cost Structure, View Details

Keywords: Martha Lagace

01 Oct 1999
News

Eight Among Many: Robert F. Diromualdo

customers can relax." In contrast, the bookselling industry itself is a case study in competitiveness, with firms poised to pounce on every customer desire and need. Back in 1991, for instance, DiRomualdo... View Details

Keywords: James E. Aisner

Fast Answer

Executive changes

Related to the search. To find changes on a specific company: Search by company name Under News, Events & Filings on the left side navigation, click Key Developments. Expand the Customized View menu to look focus search on... View Details

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have the opportunity to explain everything you did for the View Details

Keywords: by Dina Gerdeman; Retail

27 Sep 2018
Working Paper Summaries

Large-Scale Demand Estimation with Search Data

Keywords: by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler; Retail

01 Apr 2001
News

William Fung: E-Commerce and Efficiency

Internet to improve efficiency and cater to new customers is a clear winner. Group managing director William K.L. Fung (MBA ’72) understands that e-commerce is revolutionary. “But it won’t change what our business is,” he insists. “We’re... View Details

Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Retail Trade

09 Jun 2003
Research & Ideas

Incentives and Operational Excellence

delivery—for free. If you run the video store, you worry about the customer who comes in specifically to rent The Matrix but leaves annoyed and empty handed because the video isn't on the shelves today. According to Harvard Business... View Details

Keywords: by Martha Lagace

01 Oct 2001
News

Q&A: Orin Smith

revolutionized the way Americans drink coffee. In his spare time, he enjoys golf and skiing, and names a Seattle Starbucks location in his Capitol Hill neighborhood as his favorite store. Customers might even enjoy a double-tall-nonfat... View Details

Keywords: Hanna, Julia; Hospitality; Food and Beverage Stores; Retail Trade

September 1993 (Revised January 1997)
Case

Serengeti Eyewear: Entrepreneurship Within Corning, Inc.

By: David A. Garvin and Jonathan West

An entrepreneurial division within Corning, Serengeti Eyewear, has grown rapidly in its brief 10-year history. Now it must decide whether to launch a new line of sunglasses and take on the industry leader. The company has prospered by developing and cultivating... View Details

Keywords: Organizational Design; Management Style; Competitive Strategy; Customer Relationship Management; Employee Relationship Management; Business and Stakeholder Relations; Talent and Talent Management; Corporate Entrepreneurship; Manufacturing Industry

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November 10, 2022
Article

5 Ways Startups Can Prepare for a Recession

By: Lou Shipley

Startups face unique challenges during economic downturns. They typically aren’t yet profitable and so are reliant on outside funding—and therefore are especially exposed when macroeconomic conditions change. To make it through a recession, startup CEOs should hit the... View Details

Keywords: Entrepreneurship; Organizational Culture; Sales; Customer Focus and Relationships; Decisions; Inflation and Deflation; Financial Crisis; Employee Relationship Management; Business Startups; Credit

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November 2019 (Revised September 2022)
Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma

In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details

Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts

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Online Digital Marketing Strategy Course | HBS Online

Digital Marketing Strategy $1,850 Next 7-week session starts June 4th Enroll Now Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks 6-7 hours per... View Details

Fast Answer

Mergers & Acquisitions: deal attitude

and/or Non-U.S. Target, and click OK. Select a preset or custom date and click OK. From the Deal tab, scroll down and double-click on Deal Attitude. Select desired type(s) and click OK. Click Close and continue with the... View Details

9 AM – 9 AM EST, 07 Nov 2018

HBX Disruptive Strategy

Make innovation a reality with strategies from two-time Worlds Most Innovative Business Thinker, Clayton Christensen. Program Dates: November 7, 2018 - December 19, 2018 View Details

December 2005 (Revised July 2006)
Case

Bunge: Poised for Growth

By: David E. Bell and Mary L. Shelman

As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is... View Details