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Show Results For
- All HBS Web
(6,183)
- People (3)
- News (1,318)
- Research (4,094)
- Events (13)
- Multimedia (77)
- Faculty Publications (2,827)
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
small-business owners trying to survive. Strict safety protocols haven’t been enough to get customers through the door for some small businesses, and many owners—crushed by inventory and overhead costs—are grappling with hard choices.... View Details
- 01 Jul 2008
- First Look
First Look: July 1, 2008
the customer knowledge gained from conducting market research at the front end of NPD affects which of these opportunities the firm should pursue. Pitfalls in analyzing the customer data are described, along... View Details
Keywords: Martha Lagace
- 10 Apr 2014
- Blog Post
HBS FIELD 2 - A good sneak-peek into consulting
was also a challenge. Interviewing passengers and realizing their actual needs, turned upside down part of the assumptions we had before arriving in Malaysia. Second consulting lesson then: make sure to get customer feedback early and... View Details
Keywords: Consulting
- 01 Dec 2005
- News
Buy the Book
publishing industry today ships books to stores and waits for customers to purchase them. James Patterson represents the age of brands, in which a supplier builds a persistent demand and designs production to perpetuate that brand’s most... View Details
Vincent A. Calarco
struggling companies. His track record of efficient cost containment, customer focus, and sales investment has enabled Crompton to not only survive, but also thrive as a leading player in a very competitive industry sector. View Details
Keywords: Chemicals & Industrial
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
'Partner' I mean both the customers (who help define the value) as well as the enabling partners (who help in delivering the value)." Perhaps we should be encouraged that the ideas excerpted from Marketing Moves (always at the risk... View Details
Keywords: by James Heskett
- Web
Once in a Lifetime Opportunities | Social Enterprise | Harvard Business School
effectively and efficiently measure the impact of Acumen’s portfolio companies. “We developed Lean Data as a smart way to listen to our customers and understand the impact of our products and services on their lives,” Kasia says. In the... View Details
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer... View Details
Keywords: Das Narayandas
- 01 Sep 2014
- News
Case Study: Declawing the Competition
in subscriber growth and customer feedback. However, the lucrative market opportunity ($8 billion, growing at 4 percent year-over-year) and the low costs of entry are attracting new competition. New cat-focused subscription boxes have... View Details
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
“Pretty straightforward. Pretty frightening.” That’s how Jim Sharpe (MBA 1976), chairman and CEO of Extrusion Technology, Inc. (ET), describes an out-of-the-blue situation his company faced two years ago, when its largest customer... View Details
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social... View Details
Keywords: by Sean Silverthorne
- January 2022 (Revised August 2022)
- Case
Hello Heart: The Next Generation of Chronic Disease Management Apps
By: Ariel D. Stern and Danielle Golan
Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details
Keywords: Health; Health Care and Treatment; Information Technology; Mobile and Wireless Technology; Analysis; Business Startups; Transition; Customer Focus and Relationships; Customer Satisfaction; Decision Making; Demographics; Design; Entrepreneurship; Venture Capital; Technological Innovation; Growth and Development Strategy; Product Launch; Product Design; Product Development; Business Strategy; Competitive Strategy; Competitive Advantage; Customization and Personalization; Business Growth and Maturation; Business Model; Strategy; Applications and Software; Health Industry; Technology Industry; Israel; United States
Stern, Ariel D., and Danielle Golan. "Hello Heart: The Next Generation of Chronic Disease Management Apps." Harvard Business School Case 622-061, January 2022. (Revised August 2022.)
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
York, which is great for customers but also means that even some businesses with solid reputations on Yelp can be hard for people to discover,” Luca says. Dai adds: “Going into the project, we weren’t sure exactly what to expect, but our... View Details
- January 2004
- Background Note
Why Developers Don't Understand Why Consumers Don't Buy
Looks at the psychological biases developers bring to the new product development process. Identifies three reasons why developers may do a poor job of identifying the demand for an innovative, new concept or product: (1) the self-selection bias, (2) differing initial... View Details
- September 2010
- Teaching Note
"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN)
By: Elie Ofek and Natalie Kindred
Teaching Note for 510076. View Details
- March 2006
- Background Note
Customer-Introduced Variability in Service Operations
By: Frances X. Frei
Presents a typology of customer-introduced variability and offers guidance on how to manage each type. Central to the ideas developed is how to mitigate the effects of the apparent trade-off between reducing variability and diminishing the service experience or... View Details
Frei, Frances X. "Customer-Introduced Variability in Service Operations." Harvard Business School Background Note 606-063, March 2006.
- May 2008
- Teaching Note
Vegpro Group: Growing in Harmony (TN)
By: David E. Bell and Mary L. Shelman
Teaching Note for [508-001]. View Details
- November–December 2021
- Article
Does Gender Matter? The Effect of Management Responses on Reviewing Behavior
By: Davide Proserpio, Isamar Troncoso and Francesca Valsesia
We study the effect of management responses on the reviewing behavior of self-identified female and male reviewers. Using data from Tripadvisor, we show that after hotels begin to respond to reviews, the probability that a negative review comes from a self-identified... View Details
Keywords: Word Of Mouth; Online Reviews; Management Responses; E-commerce; Gender; Prejudice and Bias; Digital Platforms; Customers
Proserpio, Davide, Isamar Troncoso, and Francesca Valsesia. "Does Gender Matter? The Effect of Management Responses on Reviewing Behavior." Marketing Science 40, no. 6 (November–December 2021): 1199–1213.
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049. View Details
Mills B. Lane, Jr.
Taking over the small southern bank after the death of his father, Lane went on to build it into one of the largest and most profitable banks in the Southeast. Lane shook up the staid banking community by employing a variety of marketing and sales promotions to... View Details
Keywords: Finance