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  • April 1996
  • Case

Sunshine Villas

By: William J. Poorvu and John H. Vogel Jr.
Ms. Courtney Lowe is president and sole owner of CL Development. She is looking to sell Sunshine Villas to pay off her bank and make a profit. This case is part of a negotiation game simulation that includes Jason Bosworth, Silver Lane Apartments, and Major Insurance... View Details
Keywords: Property; Mortgages; Negotiation Tactics; Customer Ownership; Sales; Real Estate Industry
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  • February 1991 (Revised April 1991)
  • Case

Zenith and High-Definition Television--1990

By: Benjamin Gomes-Casseres, David B. Yoffie and Heather A. Hazard
Describes Zenith's strategy in HDTV and high resolution monitors. Includes overview of HDTV industry with profiles of major competitors worldwide and policies of U.S., Japanese, and European governments. Focuses on competition over standards setting, industrial policy,... View Details
Keywords: Corporate Governance; Standards; Production; Corporate Strategy; Customization and Personalization; Electronics Industry; Technology Industry
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  • 01 Jun 2017
  • News

Inbox: From Das’s Desk

research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer... View Details
Keywords: Das Narayandas
  • 01 Sep 2014
  • News

Case Study: Declawing the Competition

in subscriber growth and customer feedback. However, the lucrative market opportunity ($8 billion, growing at 4 percent year-over-year) and the low costs of entry are attracting new competition. New cat-focused subscription boxes have... View Details
  • 05 May 2003
  • What Do You Think?

Is This a Golden Era for Marketing Productivity?

percent of new products fail within five years ... To the extent that a few, well-chosen customers might provide valuable insights into what would improve the quality of life, Professor Zaltman's ideas might be just what marketing has... View Details
Keywords: by James Heskett
  • Web

Influencing Practice | Social Enterprise | Harvard Business School

One of the primary interfaces between the Social Enterprise Initiative and practitioners is through our open enrollment and custom Executive Education programs offered each year. 1_0fzgdmtm Strategic Perspectives In Nonprofit Management... View Details
  • 12 Nov 2021
  • Op-Ed

Can Our Parenting Struggles Make Us Better Leaders?

they have an obligation to work proactively to further the company’s mission. Alaska Airlines, likewise, has become one of the most successful and well-regarded airlines by giving its frontline workers much more control over customer... View Details
Keywords: by Ranjay Gulati; Air Transportation
  • Web

Related Collections - A Chronicle of the China Trade

newspapers on nineteenth-century trade and commerce in China and Hong Kong. In addition to prominent titles such as “China Maritime Customs & Trade Statistics,” the collection also includes a unique business archive, the “Hong Kong... View Details
  • Web

Tools & Services | Information Technology

leaders who make a difference in the world. We ’ re here to help you identify and implement flexible and easy-to-use tools that empower you to teach, learn, and work more effectively every day. Browse our services to discover what you can do when HBS IT is behind you.... View Details
  • 01 Jun 2009
  • News

Crisis and Creativity

JetBlue, and Ryanair all grew during recessions, as did Charles Schwab, Home Depot, and Trader Joe’s. A second customer hook is affordable indulgence. As consumers pare back, they also need ways to entertain themselves and indulge in... View Details
Keywords: Bhaskar Chakravorti
  • 01 Feb 2000
  • News

Breaking Down Barriers: The Electronic Wallet

bypass passwords, maintain purchase records from multiple sites, and link to customer service departments. Wallet advocates say that the technology gives consumers greater control, allowing customers more... View Details
Keywords: Judith A. Ross
  • January 2021
  • Supplement

Barbara Krakow Gallery (B): Art and the Pandemic

By: José B. Alvarez and David Lane
Updates (A) case by describing the early impact of the COVID-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic. View Details
Keywords: Art Market; COVID-19; Arts; Business Model; Change Management; Trends; Communication; Customer Focus and Relationships; Human Resources; Marketing; Distribution Channels; Outcome or Result; Health Pandemics; Fine Arts Industry
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  • December 2012 (Revised April 2013)
  • Case

Olam: On a New Course

By: David E. Bell, Forest Reinhardt and Mary Shelman
From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production... View Details
Keywords: Risk Management; Leadership; Customer Value and Value Chain; Corporate Strategy; Organizational Culture; Environmental Sustainability; Expansion; Competitive Advantage; Agribusiness; Agriculture and Agribusiness Industry; Nigeria
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  • 27 Apr 2021
  • Blog Post

There Are No HBS People, Just People Who Happen to Go to HBS

I came. I interned two more summers, and I just knew I’d work there full-time. However, my second summer I brushed shoulders with P&G’s brand team and started to realize I enjoyed customer clinics much more. I wanted more influence on... View Details
  • Web

Creating Brand Value - Course Catalog

aggressively buying consumers’ brand loyalty at the same time they are firing their customers. Customer relationship management (CRM) investments have failed to deliver on their promise and are often hurting rather than helping the... View Details
  • 03 Nov 2022
  • Op-Ed

Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

was fair game to chat about. A typical chat might go: Full Stack Engineer: “I’m thinking of moving the ‘Learn More’ button to the bottom right of the home page.” CEO: “Sounds good. What do you think about what that potential customer said... View Details
Keywords: by Julia Austin
  • 18 Apr 2005
  • Research & Ideas

Prosper with Multi-Channel Retailing

For decades, major retailers offered customers only two methods of purchasing: directly at the store or from catalogs sent through the mail. With the advent of the Internet, retail companies that offered only one or two channels suddenly... View Details
Keywords: by Julie Jette; Consumer Products; Retail
  • December 2007 (Revised February 2017)
  • Case

Vegpro Group: Growing in Harmony

By: David E. Bell, Brian Milder and Mary Shelman
Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,... View Details
Keywords: Customer Satisfaction; Developing Countries and Economies; Ethics; Food; Growth and Development Strategy; Operations; Environmental Sustainability; Agriculture and Agribusiness Industry; Kenya; Europe; United Kingdom
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  • April 2017
  • Teaching Note

Basecamp: Pricing

By: Frank V. Cespedes
This Teaching Note accompanies HBS No. 817-067 “Basecamp: Pricing” in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product. View Details
Keywords: Analytics and Data Science; Price; Analysis; Customers; Product Marketing
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  • December 2000
  • Case

SupplierMarket.com (A)

By: William A. Sahlman and Jared Stone
Describes a decision confronting the cofounders of a B2B Internet firm that focuses on the purchasing process for manufactured direct materials. The company has raised one round of capital from two prominent venture capital firms and must decide if it makes sense to... View Details
Keywords: Leveraged Buyouts; Customers; Decisions; Venture Capital; Internet
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