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  • 10 Apr 2019
  • News

Rakuten’s Mikitani Bets $5.5 Billion To Shake Up Japan’s Telecom Industry

10 million customers in the next nine years. The plan, the article notes, relies on leveraging Rakuten’s 100 million existing e-commerce, banking, and credit card customers. “Using our ecosystem, we can acquire View Details
Keywords: Telecommunications; Information
  • 01 Dec 2009
  • News

Online Entrepreneur

In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate customer insights via... View Details
Keywords: awards; News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • 12 PM – 1 PM EDT, 01 Nov 2016
  • Webinars: Trending@HBS

Leadership in the Digital Era

Digital technologies have revolutionized relationships, and leadership is no exception. To be truly engaged, effective leaders must harness the power of digital communications and branding rather than remain on the sidelines, frozen by fear and the unknown. The key is... View Details
  • 12 PM – 1 PM EDT, 30 Sep 2014
  • Webinars: Trending@HBS

Building a Global Brand: Why You Aren't Buying Venezuelan Chocolate

Building a Global Brand: Why you arent buying Venezuelan chocolate The next wave of global challengers will be firms from emergent market countries like Brazil, China, and India. Who are these companies and what are the barriers they are trying to overcome? View Details
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

contest. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54708 June 2018 Management Science Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged By: Lee, Clarence, Elie Ofek, and Thomas... View Details
Keywords: Dina Gerdeman
  • July 2012
  • Article

iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

By: Lalin Anik and Michael I. Norton
We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details
Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks
Related
  • April 2010
  • Supplement

Bill Nichol Negotiates with Walmart: Hard Bargains over Soft Goods (B)

By: James K. Sebenius and Ellen Knebel
This case describes the multi-prong negotiating approach that Bill Nichol, Kentucky Derby Hosiery Co. CEO, took to deal with an ultimatum from his largest customer, as well as the outcome of this process. It concludes with a number of Nichol's observations about... View Details
Keywords: Customers; Management Practices and Processes; Negotiation Deal; Outcome or Result; Business and Stakeholder Relations; Retail Industry
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  • March 2008
  • Exercise

Exercise: Challenging Operational Assumptions

By: Frances X. Frei
This exercise provides students with an opportunity to thoroughly test an operating assumption. Students state an assumption as a testable hypothesis, collect and analyze relevant data, and communicate the results. At HBS, it is incorporated in a second-year elective... View Details
Keywords: Customers; Employees; Knowledge Acquisition; Knowledge Use and Leverage; Service Operations; Performance Improvement
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  • March 2001 (Revised July 2002)
  • Case

WingspanBank.com (B): Should This Bird Still Fly?

By: Sandra J. Sucher and Stacy McManus
WingspanBank.com is launched to critical acclaim, but its fate is hardly certain. Bank One's new CEO, Jamie Dimon, must decide what to do with what is now a second Web site for the bank's current and prospective customers. View Details
Keywords: Business Model; Business Startups; Customers; Innovation and Management; Organizations; Complexity; Web Sites; Financial Services Industry
Related
  • 15 Oct 2012
  • Research & Ideas

Why Business IT Innovation is so Difficult

has to be implemented across a large, distributed organization. "Large firms definitely had some work to do to adopt," says McElheran. "But it seems that the best firms had practices in place to deal with the complexity. The real stumbling block was that their View Details
Keywords: by Maggie Starvish
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
  • February 2008 (Revised April 2009)
  • Case

Citigroup: Re-Branding in 2007 (A)

By: Rohit Deshpandé and Carin-Isabel Knoop
With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Customer Focus and Relationships; Globalization; Growth Management; Brands and Branding; Organizational Culture; Competitive Strategy; Financial Services Industry
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  • February 2000 (Revised April 2003)
  • Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry
Related
  • April 2017
  • Teaching Note

Basecamp: Pricing

By: Frank V. Cespedes
This Teaching Note accompanies HBS No. 817-067 “Basecamp: Pricing” in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product. View Details
Keywords: Analytics and Data Science; Price; Analysis; Customers; Product Marketing
Related
  • December 2000
  • Case

SupplierMarket.com (A)

By: William A. Sahlman and Jared Stone
Describes a decision confronting the cofounders of a B2B Internet firm that focuses on the purchasing process for manufactured direct materials. The company has raised one round of capital from two prominent venture capital firms and must decide if it makes sense to... View Details
Keywords: Leveraged Buyouts; Customers; Decisions; Venture Capital; Internet
Related
  • 18 Jul 2018
  • Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

make it easy for BulkWhiz to justify deliveries. But it's the transparent data that gives the company its greatest advantage. "We use data to serve customers and to help us better understand them. Our vertical growth potential is immense;... View Details
  • 29 Mar 2016
  • First Look

March 29, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50822 forthcoming Manufacturing & Service Operations Management How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2011
  • News

Making Their Way

for aggressively growing our U.S.-based manufacturing operations, while incorporating a global mindset and offering our customers a true international capability.” With technology leveling the playing field, CGM can function as a globally... View Details
Keywords: Garry Emmons; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Fabricated Metal Product Manufacturing; Manufacturing; Rail Transportation; Transportation
  • Fast Answer

Entrepreneurship by country

related to entrepreneurship collected for dozens of countries. Navigate directly to the Data section to run custom reports for variables across countries over time. World Bank Entrepreneurship Database: data relating to business... View Details

    Scott D. Cook

    Though he was not the first individual to launch a personal finance software company, Cook was the most successful. His focus on easy of use and customer service helped to develop Quicken into one of the most successful software... View Details
    Keywords: Computers & Electronics