Custom - Publications - Faculty & Research

08 May 2006
Research & Ideas

The Cost of Cutting in Line

No one likes to waste time standing in line. So why don't more people try to bribe their way to the front? Should companies allow some customers to move to the front of the line for a hefty fee? Is there a market for time? Felix... View Details

Keywords: by Sean Silverthorne

02 Feb 2004
Research & Ideas

Mapping Your Corporate Strategy

more powerful than 1,000 words (or even twenty-five ad hoc performance measures). The financial and customer objectives describe the outcomes the organization wants to achieve; objectives in the internal and learning and growth... View Details

Keywords: by Martha Lagace

04 Sep 2019
News

Clicks and Mortar

has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

01 Aug 2001
News

Cleveland Global Alumni Conference a Sold-Out Success

Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million... View Details

Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry

Citation

Educators

Purchase

29 May 2001
Research & Ideas

How Technological Disruption Changes Everything

market where customers are being overserved by the prevailing offerings. The concept of "overshooting" suggests that companies try to keep prices and margins high by developing products with many more features than View Details

Keywords: by Sean Silverthorne; Health

06 May 2014
First Look

First Look: May 6

help customers identify and trace meat products), were discussing the company's future. The recent crisis over beef products being contaminated with horsemeat in Europe had generated strong demand for IdentiGEN's services. But more than... View Details

Keywords: Sean Silverthorne

01 Dec 2008
News

Faculty Research Online

How Much Time Should CEOs Devote to Customers? Every corporate mission statement pays lip service to respecting customer needs, but actual customer expertise is typically a mile wide and an inch deep, says... View Details

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Freeing Patient Data to Enable Innovation

Patients are not actually the customers in the United States health care system, a fact largely to blame for the dearth of communication and data sharing between providers, according to experts at a recent Harvard Business School... View Details

Keywords: Re: Karim R. Lakhani; Health

01 Jun 2000
News

Flexibility Is Key to Product Development in Internet Time

When the number of Internet-based businesses took off in the mid-1990s, many long-standing rules for product innovation were blown away. Previous models of development based on a sequential process of planning and execution are not workable in the Internet age, where... View Details

Keywords: Judith A. Ross

November 2002 (Revised June 2003)
Case

Monsanto: Leadership in a New Environment

By: Ray A. Goldberg, James Weber and James M Beagle

Monsanto is the biotechnology leader in agriculture. How does it use its leadership in Round Up to fund long-term research and development in biotechnology that is acceptable to the priority system of consumers in different parts of the world? Includes color exhibits. View Details

Keywords: Research and Development; Science-Based Business; Food; Business or Company Management; Agribusiness; Industry Growth; Customer Focus and Relationships; Globalization; Leadership; Biotechnology Industry; Agriculture and Agribusiness Industry; United States

Citation

Educators

Purchase

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

A: The federal government and local governments can market themselves more effectively to constituents. First of all, they have to view their organization from a customer viewpoint and ask: Who are our View Details

Keywords: by Sean Silverthorne

06 Mar 2006
What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

not see any threat or moral hazard when the service provider makes clear to its customer the potential threat of use or sharing of the information by the intelligence or other authorities. Forewarned is forearmed. . . . As in Buddhist... View Details

Keywords: by James Heskett; Technology

01 Dec 2003
News

An Authentic Leader

revenues were less than $750 million. In short order, he became CEO and chairman. When he retired at age 59 in 2001, the company employed 28,000 and revenues exceeded $6.7 billion. George attributes the company’s success to maintaining an uncompromised devotion to... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

15 Mar 2024
News

Hungry for Change

As a management consultant at Kurt Salmon, Kate Flynn (MBA 2012) often worked with clients in the packaged food industry. She saw customers asking for healthier and more sustainable foods, and she herself was seeking better options. From... View Details

10 Oct 2018
News

Working with a Giver’s Spirit

percent. Give low- and middle-income customers access to low-interest-rate loans by using a predictive algorithm that uses nontraditional data to measures creditworthiness. “There’s a spectrum of behavior,” says Ayala. “On the one extreme... View Details

01 Feb 2000
News

Staying Afloat

foreign investors or foreign capital. In 1991, due in large part to defaults on payments by customers in the Soviet Union and other crumbling communist economies, the shipyard found itself $260 million in debt, hounded by five thousand... View Details

01 Apr 1998
News

Emerging Information

"a huge chicken-and-egg game" between signing up data suppliers and finding customers willing to pay for the data. But Mueller's perseverance has paid off. Mueller attributes much of Internet Securities' success to learning what View Details

Keywords: Paul Michelman

25 Feb 2020
News

The Past Informs the Future of Work

leaders at these telecommunications giants confronted issues such as pacing innovation, enhancing the customer experience, and managing the workforce. “By the early 1920s, AT&T was the biggest employer in the United States, on par with... View Details

Keywords: Jennifer Gillespie; Telecommunications; Information

21 Jan 2020
Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

As big box bookstores Barnes & Noble and Borders spread across the landscape in the 1990s, retail observers sounded the death knell for small, independent booksellers. But they had no idea of the onslaught that was coming. Amazon.com launched in 1995, offering... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

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