Custom - Publications - Faculty & Research

01 Feb 2001
News

HBSi Combines HBS Content with State-of-the-Art Technology

Building on its commitment to delivering innovative custom education programs to corporations around the world, last November the School launched HBS Interactive (HBSi). The wholly owned nonprofit organization will pursue an expanded... View Details

Keywords: HBSi; HBS Interactive; e-learning; Colleges, Universities, and Professional Schools; Educational Services

Vincent A. Calarco

struggling companies. His track record of efficient cost containment, customer focus, and sales investment has enabled Crompton to not only survive, but also thrive as a leading player in a very competitive industry sector. View Details

Keywords: Chemicals & Industrial

01 Jan 2003
News

James E. Burke, MBA 1949

as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among... View Details

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social... View Details

Keywords: by Sean Silverthorne

22 Feb 2010
Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

mid-1980s, Johnson & Johnson CEO Jim Burke understood his company credo challenged him to put the needs of customers first. Although J&J was not responsible for these problems, Burke nevertheless recalled every Tylenol product... View Details

Keywords: by William George; Auto

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and asked: What is the best way to service the View Details

Keywords: by Sean Silverthorne; Retail

01 Oct 2000
News

Timothy G. Brier: The Price is Right

Continental -- Brier went dot-com in 1998. He cofounded and became president of Priceline Travel, a division of Priceline.com, the e-commerce company that enables its customers to name their own low price for airline tickets, hotel rooms,... View Details

Keywords: James E. Aisner

Mills B. Lane, Jr.

Taking over the small southern bank after the death of his father, Lane went on to build it into one of the largest and most profitable banks in the Southeast. Lane shook up the staid banking community by employing a variety of marketing and sales promotions to... View Details

Keywords: Finance

Don H. Barden

build the cable infrastructure for the city. Barden eventually signed up over 100,000 customers (one-third of the homes in Detroit) and sold his cable division in a deal that netted $100 million in 1994. Barden has gone on to pursue... View Details

Keywords: Communications

01 Dec 2014
News

Creating the Shopping Experience of the Future

Production with Principles Áslaug Magnúsdóttir Customizing Couture Online Customizing Couture Online Jamal Motlagh Taking Tailoring High Tech Taking Tailoring High Tech Katrina Lake Dressing by Number... View Details

Keywords: Christine Lejeune; fashion; technology

13 Aug 2018
Blog Post

Following My Dream: Launching a Venture

HBS professor advised me to begin my project by asking companies to pay smoodi to come to their offices and prepare customized smoothies for the employees. The idea was that if I couldn’t gain money this way, a machine would never work.... View Details

Keywords: Entrepreneurship

29 Sep 2020
Blog Post

New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices

legacy devices, so customers can understand how a device is functioning, how it has functioned in the past, and how it should be functioning within a network. The startup also provides tools that boost device performance within a network.... View Details

01 Jun 2008
News

Alumni Books

management in colleges and universities. What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales by Ram Charan (MBA ’65, DBA ’67) (Penguin Group) To upgrade the productivity of a company’s sales force,... View Details

Keywords: Management

01 Dec 2014
News

Dressing by Number

More Retail Revolutions Manufacturing Makeup on Demand Although it isn’t available yet, Mink, a 3D home printer that produces custom makeup, has already made serial inventor Grace Choi (MBA 2013) a cosmetics celebrity. Katrina Lake knew... View Details

Keywords: Christine Lejeune; fashion; cosmetics; Clothing and Clothing Accessories Stores; Retail Trade

08 Dec 2015
First Look

December 8, 2015

and two laboratory experiments in food service settings suggest that transparency that 1) allows customers to observe operational processes (process transparency) and 2) allows employees to observe customers... View Details

Keywords: Sean Silverthorne

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

season and what it will take to win over anxious customers. Here's what they said. Jill J. Avery: Mind the details and focus on customer service Persistent unemployment plagues many families, and people are saving more and spending less... View Details

Keywords: by Danielle Kost; Retail

16 Sep 2015
News

Rethink pricing to create shared—and expanded—value

John T. Gourville, the Albert J. Weatherhead Jr. Professor of Business Administration, advocates that value be shared by a firm and its customers. “Without a willing customer, there is no value,” he says. “When companies view customers as... View Details

May 2024
Case

Net Protections (A)

By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno

In Case A, set in early 2017, Net Protections (NP) is the largest Buy Now, Pay Later (BNPL) fintech service in Japan and is experiencing a slowdown in growth of its core product, NP Atobarai. Launched in 2002 as non-membership service, the NP Atobarai product has given... View Details

Keywords: Product Positioning; Demand and Consumers; E-commerce; Customers; Business Model; Financial Services Industry; Japan

Citation

Educators

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Article

Long Term Impact of Promotion and Advertising on Consumer Brand Choice

By: Carl Mela, Sunil Gupta and Donald R. Lehmann

Keywords: Product Marketing; Advertising; Brands and Branding; Decision Choices and Conditions; Customers