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Show Results For
- All HBS Web
(12,343)
- People (21)
- News (3,867)
- Research (7,140)
- Events (76)
- Multimedia (60)
- Faculty Publications (5,847)
- 05 Sep 2019
- News
Making the Right Technical Hire
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details
Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry
Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
- 01 Jun 2024
- News
Competing in the Age of AI
Above: Karim Lakhani discussed GenAI with alumni during his presentation at When Professor Karim Lakhani leads discussions about generative artificial intelligence (GenAI), he often begins by asking audience members to stand if they’ve used an AI tool like ChatGPT or... View Details
Keywords: April White
- 01 Jun 2023
- News
In My Humble Opinion: Very Continental
Ngoyi at the Fund for Export Development in Africa: creating sustainable development at scale. (Courtesy of Marlene Ngoyi) Born in Brussels to Congolese parents and raised in Gabon, Marlene Ngoyi (MBA 2009) has lived and worked in countries including Guatemala, the... View Details
- Research Summary
Team, Individual, and Organizational Learning From Experience in Two High-Hazard Industries
High-hazard industries such as nuclear power and chemical process plants must learn and improve without sole reliance on trial-and-error. Considerable attention and resources are placed on learning from operating experience, including exchange of best practices, peer... View Details
- March 2023 (Revised March 2025)
- Case
Close Concerns: Diabetes Research and Advocacy
By: Regina Herzlinger and Brian L. Walker
Diagnosed with diabetes at the age of 18, Kelly Close understood the importance of balancing consistency and iteration. This principle had also informed her professional work, which started with a rapid promotion from financial analyst at Goldman Sachs to an analyst... View Details
- September 2022 (Revised May 2024)
- Case
Navya: Steering toward a Driverless Future
By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere
In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise... View Details
Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States
De Freitas, Julian, Elie Ofek, Shaun Ingledew, and Tonia Labruyere. "Navya: Steering toward a Driverless Future." Harvard Business School Case 523-046, September 2022. (Revised May 2024.)
- December 2019
- Case
Noiler
By: José B. Alvarez and Natalie Kindred
In 2019, Nigerian entrepreneur Dr. Ayoola (Ayo) Oduntan is accelerating distribution of Noiler, a genetically optimized breed of poultry, to smallholder farmers across Nigeria. The bird was bred to be productive as a source of both meat and eggs and to thrive in the... View Details
- December 2018
- Case
Good Energy Group PLC
By: John R. Wells and Benjamin Weinstock
Founded at the end of 1999 by Juliet Davenport and Martin Edwards, Good Energy was the number-two renewable-energy seller in the United Kingdom at the end of 2016, supplying over 71,000 of the country’s 27 million households and small businesses with 100% renewable... View Details
Keywords: Power/Energy; Green Energy; Renewables; Wind Power; Electricity; Power; Strategy Development; Electric Vehicles; Customer Service; Energy Policy; Barriers To Entry; Renewable Energy; Growth and Development Strategy; Competitive Strategy; Business and Government Relations; Problems and Challenges; Strategy; Energy Industry; United Kingdom
Wells, John R., and Benjamin Weinstock. "Good Energy Group PLC." Harvard Business School Case 719-439, December 2018.
- 2017
- Working Paper
A Historical Approach to Clustering in Emerging Economies
By: Valeria Giacomin
Clusters are defined as geographically concentrated agglomerations of specialized firms in a particular domain. The cluster concept in its broader meaning of industrial agglomeration has been the focus of longstanding debates in the social sciences. This working paper... View Details
Keywords: Industry Clusters; Research; Theory; Developing Countries and Economies; History; Analysis; Globalization
Giacomin, Valeria. "A Historical Approach to Clustering in Emerging Economies." Harvard Business School Working Paper, No. 18-018, August 2017.
- 2017
- Book
Entering StartUpLand: An Essential Guide to Finding the Right Job
Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be... View Details
Bussgang, Jeffrey J. Entering StartUpLand: An Essential Guide to Finding the Right Job. Boston: Harvard Business Review Press, 2017.
- November–December 2013
- Article
The Dynamic Effects of Bundling as a Product Strategy
By: Timothy Derdenger and Vineet Kumar
Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or less effective? Does bundling serve as a complement or substitute... View Details
Derdenger, Timothy, and Vineet Kumar. "The Dynamic Effects of Bundling as a Product Strategy." Marketing Science 32, no. 6 (November–December 2013): 827–859.
- November 2006 (Revised June 2010)
- Case
SUN Brewing (B)
In July 2004, Shiv, Nand, and Uday Khemka are discussing their holdings in SUN Interbrew, a leading Russian beer producer that is part of the family's global portfolio of businesses. SUN Interbrew has been operating as a joint venture since 1998, when the Khemka... View Details
Keywords: Mergers and Acquisitions; Investment; Globalized Markets and Industries; Ownership Stake; Family Ownership; Valuation; Food and Beverage Industry; Russia
Villalonga, Belen, and Raphael Amit. "SUN Brewing (B)." Harvard Business School Case 207-039, November 2006. (Revised June 2010.)
- 2007
- Book
When Professionals Have to Lead: A New Model for High Performance
By: Thomas J. DeLong, John J. Gabarro and Robert Lees
For too long, professional services firms (PSFs) have relied on the "producer-manager" model, which works well in uncomplicated business environments. However, today's managing directors must balance conflicting roles, more demanding clients, tougher competitors, and... View Details
Keywords: Leadership; Management Practices and Processes; Service Operations; Performance Effectiveness; Strategy
DeLong, Thomas J., John J. Gabarro, and Robert Lees. When Professionals Have to Lead: A New Model for High Performance. Harvard Business School Press, 2007.
- 22 Feb 2022
- News
A World of Difference
Frances Frei and Francesca Gino (Image by John Ritter) Frances Frei, the UPS Foundation Professor of Service Management, is an expert in the intersection of leadership and inclusion. Francesca Gino, the Tandon Family Professor of Business Administration, studies how... View Details
Keywords: Jen McFarland Flint
- Summer 2016
- Article
The Real Lessons From Kodak's Decline
By: Willy C. Shih
Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional business. However, what really happened at Kodak is much more complicated—and instructive. Kodak suffered from a... View Details
Keywords: Technological Change; Disruption; Ecosystem; Semiconductors; Photography; Scaling-up; Scaling; Organizational Change and Adaptation; Information Technology; Product; Consumer Products Industry; United States
Shih, Willy C. "The Real Lessons From Kodak's Decline." MIT Sloan Management Review 57, no. 4 (Summer 2016): 11–13.
- 2025
- Working Paper
Exports in Disguise? Trade Rerouting During the U.S.-China Trade War
By: Ebehi Iyoha, Edmund Malesky, Jaya Wen and Sung-Ju Wu
This paper introduces a new measure of tariff evasion through rerouting and applies it to the
2018 U.S.–China trade war, focusing on Vietnam as a transit country. We use transaction-level trade data and define rerouting as the flow of a granular eight-digit Harmonized... View Details
Iyoha, Ebehi, Edmund Malesky, Jaya Wen, and Sung-Ju Wu. "Exports in Disguise? Trade Rerouting During the U.S.-China Trade War." Harvard Business School Working Paper, No. 24-072, May 2024. (Revised March 2025.)
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
should they balance operational activities and advocacy efforts? How can they better measure performance against their missions and improve accountability to stakeholders?" The authors discuss their book in the following Q&A.... View Details
Keywords: by Manda Salls
- 01 Dec 2022
- News
Action Plan: To the Letter
Ninan Chacko (AMP 158, 2000) was on vacation in Turin, Italy, when he stopped to snap a photo of a street sign. In the picture, all you can see is the name: Via Roma. But for Chacko, the CEO of Monotype, the world’s largest type seller, the classic letters told the... View Details
- 01 Sep 2009
- News
Don’t Mess with His Texas
WATERS: Betting the ranch on posterity. Lost Maples State Natural Area in the Hill Country of Texas is noted for its beautiful limestone canyons and native bigtooth maple trees. The park recently grew by 700 acres thanks to Lou Waters (MBA ’66), who, for a bargain... View Details