Publications

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January 2005 (Revised June 2005)
Case

Zipcar: Influencing Customer Behavior

By: Frances X. Frei and Hanna Rodriguez-Farrar

At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who... View Details

Keywords: Information Technology; Governance Controls; Behavior; Service Delivery; Service Operations; Consumer Behavior; Leasing; Transportation Industry; Service Industry; United States

Web

Connell House | About

Connell Limited Partnership, he built one of the largest privately owned companies in the United States. Connell Family In the 1980s, Connell was working for the Ogden Corporation, a New York-based conglomerate with operations ranging... View Details

02 Oct 2017
What Do You Think?

Do Bitcoin and Digital Currency Have a Future?

for market manipulation (and) used as payment method for online crime.” Bitcoin does not have a future as a currency, Turnbull said, because of the cost of operating sufficient computers to collectively document every single transaction.... View Details

Keywords: by James L. Heskett; Financial Services

2025
Working Paper

Exports in Disguise? Trade Rerouting During the U.S.-China Trade War

By: Ebehi Iyoha, Edmund Malesky, Jaya Wen and Sung-Ju Wu

This paper introduces a new measure of tariff evasion through rerouting and applies it to the 2018 U.S.–China trade war, focusing on Vietnam as a transit country. We use transaction-level trade data and define rerouting as the flow of a granular eight-digit Harmonized... View Details

Keywords: Trade; International Relations; Logistics; China; Viet Nam; United States

Read Now

02 Dec 2014
Working Paper Summaries

International Trade, Multinational Activity, and Corporate Finance

Keywords: by C. Fritz Foley & Kalina Manova

08 Jun 2012
Working Paper Summaries

Location Choices Under Strategic Interactions

Keywords: by Juan Alcacer

Research Summary

"Pricing Practices and Market Power in International Cellular Telephone Markets" (with Dana Nunn)

As the cellular telephone market continues to grow throughout the globe, countries must determine how to best promote market growth and innovation while protecting consumers and ensuring competitive rates. The conventional wisdom has been that introducing competition... View Details

March 2025
Case

Metaphysic AI: Rethinking the Value of Human Expertise

By: Zoë B. Cullen, Shikhar Ghosh and Shweta Bagai

In early 2025, Thomas Graham, CEO of Metaphysic, a leading AI generative video company confronted fundamental questions about who should control digital identity in a world where AI could perfectly recreate human likeness. Founded in 2021, Metaphysic first rose to fame... View Details

Keywords: Business Model; Ethics; AI and Machine Learning; Intellectual Property; Rights; Negotiation; Value; Motion Pictures and Video Industry; Technology Industry

February 2024
Case

More than Optics: Olympus's Vision to Become a Leading Global MedTech Company

By: David J. Collis and Haisley Wert

In August 2022, CEO Yasuo Takeuchi reflected on Olympus Corporation’s recent transformation from being known as a Japanese consumer camera company to becoming a leading global medical technology (MedTech) company. Over the past dozen years, Takeuchi and prior... View Details

Keywords: Global Human Resource Management; Medical Technology; Corporate Strategy; Transformation; Globalization; Business Model; Leading Change; Organizational Structure; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Japan; United States

October 2021
Case

Yildiz Holding's Corporate Strategy: Managing Diversification for Growth

By: Juan Alcácer and Esel Çekin

The case opens in May 2018 with Nurtaç Ziyal Afridi, chief strategy and growth officer of Yıldız Holding, a Turkish conglomerate, reflecting on the group’s diversification journey. In ten years, the group had achieved a remarkable growth through diversification: seven... View Details

Keywords: Strategy; Diversification; Growth Management; Mergers and Acquisitions; Global Strategy; Restructuring; Food and Beverage Industry; North America; United Kingdom; Turkey; Asia

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

September 2012 (Revised May 2015)
Case

Philips-Visicu

By: Regina E. Herzlinger, Natalie Kindred and Sara M. McKinley

Would the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of... View Details

2025
Working Paper

Better Keep the Twenty Dollars: Incentivizing Innovation in Open Source

By: Annamaria Conti, Vansh Gupta, Jorge Guzman and Maria P. Roche

Open source is key to innovation yet is assumed to be done largely through intrinsic motivation. How can we incentivize it? In this paper, we examine the impact of a program providing monetary incentives to motivate innovators to contribute to open source. The Sponsors... View Details

Keywords: Open Source; Innovation; Incentives; Financial Rewards; Crowding Out; Open Source Distribution; Innovation and Invention; Motivation and Incentives; Technology Industry